“the manhattan casino legacy collaborative mc” … · july 2017 manhattan casino legacy...

“The Manhattan Casino Legacy Collaborative mc”

Cultural Performing Arts Center

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Is pleased to submit the following unsolicited proposal

The City of St. Petersburg

For thoughtful consideration

July 2017 Manhattan Casino Legacy Collaborative f 28

July 27, 2017

Mr. Alan DelisleThe City of St. Petersburg175 4th Street NorthSt. Petersburg, FL 33701City Development Administrator

Dear Alan,

We are pleased to submit a proposal for returning the Historic Manhattan Casino to its place ofcultural inspiration and entertainment for the City, the Tampa Bay Region, and beyond.

This proposal describes our vision, what it will take to make it happen, and how this newproject will dramatically impact our City and the region as a whole. We have tapped intopassionate experts from both sides of the bay. We have key team members from within 22’Street South, and as far away as New York City. We have had discussions with key local andnational donors. We have spoken with leaders at the National, State, and county level todevelop programs that align with the goals of these entities.... and everyone we have spoken toabout the resurgence of the Manhattan Casino is excited I

If, after reading our proposal, the City would like to gain a better understanding of our vision,team, and ability to deliver, we would be very pleased to present it in person.

With sincere intentions of “community first”, we look forward to a dialog with you to move ourproposal forward.

Your Partner in Progress,

Gloria Campbell,Pr ident of the Board of Directors of the Manhattan Casino Legacy Collective

Cc: Chuck Egerter Imam Askia Muhammad AquilFred Johnson Gordon DavisVeatrice Farrell Shawandra Bell

We prefer response to be in email replying to all. (emailed version of this will be sent today)For written or phone response, contact Chuck Egerter at the address/phone below.

Ave NESuite 1006St. Petersburg, FL 33701727-515-1938 fc)

July 2017 Manhattan Casino Legacy Collaborative of 28

Contents

Executive Summary.4The Vision Realized 6

A Florida Non-Profit Corporation 7Music, Events and Educational Programming 8

The Jordan Hall Music Series 8Dance, Dance, Dance 8The Art of Living Series 8Jordan Hall Event Space 9Educational Programming 9

Manhattan Casino Hospitality Operations 101. Hattie B’s Kitchen 102. Sno-Peak 103. Champagne’s Piano Bar 104. Hot House 105. Geech’s BBQ 106. Kookies-N-Kream 10Hattie B’s Menu 11

Training & Volunteers 13Anticipated Impact to Local Community 14

Letter of Support from the Warehouse Arts District 15Letter of Support from the Deuces Live Main Street 16

The Collaborative 17Proposed Terms 18Financials 19

Startup Costs 19Operating Costs & Projections 20Funding and Schedule 22

Bios of core team 23Frederick Alan Robert Johnson 23Gordon Davis 23Gloria Dixon Campbell 24Shawandra Bell 25Chuck Egerter 25Veatrice Farrell 25Imam Askia Muhammad Aquil 26


Executive Summary

“Celebrating the History & Continuing the Legacy”

THE MANHATTAN CASINOLEGACY COLLABORATIVE

The Historic African American Cultural,Educational & Entertainment Oasis

The Ink Spots, Louis Armstrong, Cab Calloway, DukeEllington, Count Basie, Fats Wailer, Lionel Hampton, Nat KingCole, Ray Charles, Sarah Vaughn, Ella Fitzgerald, Fats Domino,James Brown, Dizzy Gillespie, The Drifters, Bobby Blue Bland,BB King, Ike and Tina Turner, Otis Redding... their music,memory, and legacy still echo in the structure of this musicaloasis! The Manhattan Casino was the cultural focal point forSt. Petersburg’s African American community from the1930’s to its closure in 196$. It played a critical role to theeconomy of 22nd Street South and its decline has cast a ripple effect of struggle that can clearlybe seen today. It remains a gem of a community that has suffered much. Its rich heritage isworthy of resurrection as a beacon of a positive future for all.

“While the City owns the Manhattan Casino and has done much to preserve it, we stillfeel that it is ours. It belongs to the community. It is a very powerful andpositive part ofour history, and we anticipate it to be a centerpiece/or the Jitture.”

- Quote from the Deuces Live letter to the City dated October19, 2016

Saving a legacy is more than preserving a building. Many in our community don’t know themomentous history of the Manhattan Casino and its positive effect on 22nd Street South. Topreserve its legacy, we must do something significant and impactful.

“After dark, and especially on summer nights, 22’’ St. became a walking, rolling party —

a river ofpeople and a parade ofcars. Heat lightning glimmered over Tampa Bay acouple ofmiles east and Geech ‘s BBQ spread its aroma like hot perfume. Bands andjukeboxes belted music out ofevery doorway. Billiard balls clacked. People called outgreetings, laughed argued, talked business. More than any other enterprise, building orinstitution, the Manhattan Casino, nicknamed Home ofHappy Feet” caine to symbolizeall that 22,d St. meant to African-Americans during the segregation era. From the 1930suntil it closed in 1968, the Manhattan was a place ofgood times and glamour, freedomand selfexpression. It was a haven for music lovers and an undisputed escape route fromdaily hardship and racial scorn.”

- Excerpt from St. Petersburg’s Historic 22nd Street South, by Rosalie Peck and Jon Wilson

July 2017 Manhattan Casino Legacy Collaborative Page4of2$

The Manhattan Casino Legacy Collaborative is a community-focused Florida Non-Profit

Corporation committed to returning the Manhattan Casino to its former glory as the African

American community’s cultural center for local, national and international guests. We will

transform this landmark into the immersive, cultural and educational landmark that celebrates

music, soul food, and the heritage of the Manhattan Casino and 22nd Street South through an

experience that highlights a time when over 100 African American owned businesses served

this community. The resulting economic and cultural impact on 22nd Street South will fuel

hope and lasting change for the residents of Midtown.

Our “Community First” team has direct connections and support from owners of former

businesses like Sno-Peak, Geech’s BBQ and Champagne Lounge. We will honor these and

other historic mainstays on the Deuces by incorporating them into a heritage experience that

will connect our future with our past throughout the Manhattan Casino. Visitors will experience

the music, food, and culture of our heritage. We will nourish the mind, body, and soul.

Upstairs, the “Jordan Dance Hall” will feature educational events, world-class live

entertainment, dancing, and programming including Big Band Dinner Dances, “The Jordan Hall

Music Series”, Gospel Brunch, “Dance, Dance, Dance”, The Manhattan Casino “ART OF LIVING”

Series, and Thursday Night Dance Jam. The Hall will be rented for private events day and night.

Live performance will be the highlight and hallmark of the Manhattan Casino experience. All

of this will be supported by several distinct, historically-inspired culinary concepts within the

Manhattan Casino. There will be live music 3-4 nights/week. The entire building will be buzzing

with R&B, Jazz, Blues, and a home to a gallery of memorabilia, photographs, and stories of

performance legends who graced the Manhattan Casino and of local businesses that shaped

the feeling of 22nd Street South in its heyday. We will offer docent tours by a staff of trained

volunteers to tell the stories of the past and inspire passion for our future.

Education, Training and the Arts are the foundation of the Manhattan Casino Legacy

Collaborative in keeping the heritage alive, and providing artistic and culinary training to career-

seekers and interns leading to jobs in the community. This includes mentorship programs and

our employment commitment to hire and train members of the Midtown community. We will

work with the Pinellas County Schools to support existing curricula through lectures and

workshops designed for students as well as adults. Concerts will feature professional musicians

“side by side” with aspiring young musicians as a part of our Artists Mentoring program. The

Manhattan Casino and the growing Warehouse Arts District Association will complement each

other by drawing crowds with common interests.

Our Team will deliver an authentic experience rooted in the heritage of historic 22nd Street

because many of our team were there and lived it. All our members are passionate about the

vision and the unique impact we can have on a community that greatly needs it. We embrace

the opportunity to create the critical mass for an economic future that will benefit the

neighborhood and the entire City. As a non-profit, none among us stand to financially gain

from this project. This is a gift to the community, from the community.

We respectfully and passionately ask for the City’s partnership in making this vision a reality.


The Vision Realized

As we maneuver through the current challenges of contemporary America, we reflect on the

reality that much of what we tackle today is the byproduct of losing sight of what great

possibilities can be realized when we honor all and include all. The Manhattan Casino belongs

to the community. Our intention is to create an inclusionary and celebratory gathering place

where all of St. Petersburg’s residents come together in pride to educate and celebrate.

Elder Jordan, the visionary who, along with his sons, built the Jordan Dance Hall in 1925, now

known as the Manhattan Casino, was a living example of an “against all odds” believer, leader

and achiever. Born into slavery, his hard work, his integrity, his wisdom and his dedication to

serving others stand as a poignant example upon which we as a community can honor the past

and shape the future as we share a true historical overview of the societal realities that shaped

early St. Petersburg.

A great man, Robert Green Johnson, used to say, “You can’t know where you’re going if you

don’t know where you’ve been”. Together at the Manhattan Casino the past can be realized,

discussed and acknowledged. It can again be an artistic garden that will serve to cultivate great

music, young aspiring artists, vibrant contemporary dancers and most importantly, a rich sense

of a broadly inclusive and unified community.

The Manhattan Casino Legacy Collaborative is committed to establishing this institution as a

point of destination for honoring the legacy of Elder Jordan and George Grogan and continuing

the growth and progression of the 22nd Street experience. Our purpose is to create the

opportunity for it to be realized by citizens both locally and worldwide. In these challenging

times, we the members of the Legacy Collaborative are committed to, together, shaping an

honorable and progressive future for all our citizens and recognizing the opportunity for growth

through learning from the mistakes of our past and constructing a new foundation for both

cultural and economic growth.


A Florida Non-Profit Corporation

The Manhattan Casino Legacy Collaborative is a Florida non-profit that will be a 501(c)(3).The decision to operate as a non-profit organization can best be described by Karen de Coster

in an article published in 2014 entitled “How Non-Profits Enhance Freedom and Markets” as

outlined below:

Nonprofit organizations play an integral role in a free market economy. The establishment

of a voluntary nonprofit organization is not merely an exercise for obtaining tax-exemptstatus for wealth protection. Instead, nonprofit organizations are concerned withgenerating explicit betterments of all types, on a volunteer basis — including suchinclinations as the guardianship of historical treasures.Nonprofit, of course, is not equated with losses, but instead is based on a break-evenconcept so that those who run the organization can concentrate on carrying out its statedgoals without having to supply financial gain to those who fund the organization. It is theorganization’s leaders, along with donors and members, who voluntarily coalesce toward

a similar vision.In Self-Renewal: The Individual and the Innovative Society, John W. Gardner observes the

market for ideas: The [nonprofit] sector is a significant source of renewal. An idea that is

controversial, unpopular or strange has little chance in either the commercial or thepolitical marketplace. The sector comfortably harbors innovators, maverick movements,groups which feel they must fight for their place in the sun.That brings us to perhaps the most commendable trait of the nonprofit sector: it consists

of voluntary coalitions and partnerships of individuals who have decided to take up anoteworthy cause.In addition, those who fund nonprofits or provide voluntary services typically exude agreat passion for that into which they voJuntarily sink their time, effort, or money. The

satisfaction of deeds well done or the achievement of objectives is unquestionably amotivating factor for humans who strive to meet philanthropic ideals. Perhaps the mostnoble aspect of the rewards received by way of a nonprofit organization is that when itcomes to private funding, no one individual is forced to pay for an outcome or benefit of

which he does not approve. People who do not endorse a nonprofit’s activities need notinteract with that organization.The separation of “non-profit” and “for-profit” sectors is an admirable notion. Forindividuals who are not out to earn a return on investment and who want to invest in thechosen, non-monetary objectives of an organization, the nonprofit allows them tocontribute to those desired outcomes. A psychic profit, perhaps, is as important to someas a monetary profit.Indeed, all our lives are touched in some way by an array of nonprofit organizationsworking toward carrying out defined goals in voluntary, non-coercive ways. The nonprofitform of enterprise is indispensable to both recipient individuals and the benefactors who

fund them.

This exemplifies why The Collaborative has come together

and it is the conceptual foundation on which we build!

July 2017 Manhattan Casino Legacy Collaborative of 2$

Music, Events and Educational Programming

The Jordan Hall Music Series

The Jordan Hall Music series will be a combination of weekly small ensemble musical offeringsfrom the jazz, blues, R&B, reggae and hip-hop genres coupled with monthly scheduled concert

events highlighting regional, national and international musicians. Jordan Hall will host a

monthly gospel brunch called “Sunday on Saturday” featuring the amazing gospel voices of

South St. Petersburg.

Dance, Dance, DanceDancing was an integral part of the history of The Manhattan Casino. We will create the

opportunity for the community to return to the dance floor at the Manhattan Casino. We will

create programming that will have dance as a part of the Manhattan Casino experience.

Our programming will include Wednesday dance classes where the community can learn the

styles of the great American dancehall tradition as well as enjoy incorporating the dance styles

that grew out of the evolution of American music which gave us R&B, Rock and Roll, Techno

and Hip Hop.

The Manhattan Casino will feature the “Thursday Night Dance Jam”, an exciting inter

generational experience of music and dance which will offer a musical tapestry that spans from

the great big band era of American music to the best in today’s contemporary dance hall

sounds and styles. This program is designed to be a community enrichment experience which

crosses barriers of generation and culture through a shared joy and appreciation for music and

dance.

The Art of Living Series

We recognize the importance of offering insight into ways to enrich our lives through the

cultivation of healthy eating, healthy thought, fitness and creating healthy environments in

which to live and prosper. The Manhattan Casino will host professional certified lecturers who

will present practical programs designed to empower our community to live a healthy,enriching, and productive life.

Most of us learned skills about cooking, life, and relationships in our grandma’s kitchen.

Summers were spent shelling peas, picking okra, learning canning, and how to core pears,

apples, and figs. Grandma’s Hands will recreate those experiences for the children and youth

in the Midtown area by offering weekly classes for the pre-k students at Celebrity Kids, Mount

Zion Day Care, Starling Day Care, and Happy Workers. The children will experience food

preparation and hands on cooking. Perkins, Melrose, and Sanderlin Elementary Schools will be

offered the opportunity to schedule healthy living and job exploration classes as part of

Grandma’s Hands.


Jordan Hall Event Space

In addition to general programming, Jordan Hall will be available to the community for rentals

such as weddings, parties, and other events. High quality catering will be available to support

those events with excellent customer service. The space will provide state-of-the-art sound and

lighting equipment to support performance and presentations. We will make the spaceavailable to the City and other non-profits at very affordable prices.

Educational Programming

Our education programming will be designed for elementary, middle school and high schoolstudents as well as adult general audiences. This programming will be offered weekly, duringthe day and on Saturday’s for the visiting public.

Presentations will be designed at the Manhattan Casino in collaboration with Pinellas County

music and arts programming in support of existing curriculum. Lectures on the history of the

Manhattan Casino and other music and art topics will be offered as well as instructionalworkshops in partnership with Pinellas County Schools performing arts curriculum supervisors.

A key component of the Manhattan Casino music education initiative will be concertspresented featuring professional musicians in performance “side by side” with aspiring young

musicians as a part of our Artists Mentoring program.

The Manhattan Casino will align with the greater St. Petersburg arts initiatives to support allother galleries in town as well as be another artistic welcoming destination during the monthlySecond Saturday “ArtWalk”.

Movies at the Manhattan Casino will be a series of historical African-American films featuring

many of the artists who performed at the Manhattan Casino.


Manhattan Casino Hospitality Operations

Historic food destinations from the 50’s and 60’s will be featured throughout the space. These

restaurants, bars and popular sandwich spots helped define the 22nd Street district and were

part of the daily fabric of life in this historic area. We have gained permission from the original

families to use these names.

Our hospitality team will ensure that the food and service at the Manhattan Casino will surpass

expectations. The growing word-of-mouth for our exceptional Southern cuisine will guarantee

a spirited following shortly after opening.

The Culinary experience will feature six distinct concepts within the Manhattan Casino:

1. Hattie B’s Kitchen is our anchor soul food restaurant is an open kitchen featuring

traditional dishes inspired from the best Southern and soul food chefs from around the

country and in South St. Petersburg. Southern/soul cuisine has had a tremendous

resurgence across the country. We will have top visiting chefs working with our staff

and interns to constantly inspire our customers with the best southern dishes available.

There will be nothing like Hattie B’s Kitchen in the area, and we will draw crowds from

throughout the region for our fried chicken!

2. Sno-Peak is our take-out and late night cafe based on the original Sno-Peak that was

across the street from the Manhattan Casino. A smaller menu includes soft-serve ice

cream, grilled burgers, fried gizzards, smoked turkey and sausage sandwiches.

3. Champagne’s Piano Bar features live music in a more intimate setting. We will offer

craft cocktails inspired by the Champagne Lounge and other lounges of the Deuce’s

past.4. Hot House was the name of the upstairs bar in acknowledgement of the small,

unlicensed establishments from the 30’s, 40’s and 50’s serving alcoholic beverages in

back alleys and stair wells. The Hot House will serve guests at private banquets,

weddings, dinner dances and performances upstairs.5. Geech’s BBQ is the historically significant Deuces BBQ featuring slow-smoked meats and

fish prepared traditionally over hard woods. The smoker outside under tent can cater

to-go orders and smoked ribs, pork shoulder, house made sausage, turkey, trout and

mullet will also be featured in Hattie B’s.6. Kookies-N-Kream outdoor café facing 22’ Street, is place for great coffees and

espresso, a morning meeting, fabulous Southern deserts and ice cream.


Hattie B’s Menu

SMALL PLATESPimento cheese & crackers $3.95Deviled eggs $4.50Smoked fish Spread $4.50Crawfish pie $4.95

Grilled or fried oysters $5.95Fried chicken livers $4.95

Fried green tomatoes $3.95

Smoked chicken wings $5.50

SOUP & SALAD

Spoon bread salad $3.95

Roasted beet salad $4.50Southern wedge w/buttermilk dressing $3.50Shrimp & crab gumbo cup $3.95 bowl $5.95

SOUTHERN SPECIALTIES (Comes with CHOICE OF TWO SIDES)

Hattie B’s Famous fried chicken $7.95 / $13.95

(2 pieces /4 pieces)Braised Oxtail $16.95Slow smoked ribs

Half rack/full rack $11.95 / $17.95

Pork chops w/smoked sausage $12.95Mama’s meatloaf $8.95

SEAFOODFried Apalachicola oysters and shrimp $13.95Combo platter: shrimp, oysters, clams, catfish $18.95

Fresh Pan Sautéed Sheepshead $13.95

Crawfish stuffed rainbow trout $15.95

Shrimp and Grits $14.50

SIDE DISHES $3.00 / DOUBLE ORDER $5.50

Cheese Grits Grilled Corn Or Corn Soufflé’

Traditional Greens Roasted Potatoes

Panko Fried Okra Baked Mac & Cheese

Fresh Smoked Beans Cole Slaw W/Apples

Cabbage W/ Smoked Turkey Baked Beans W/Pork Shoulder

Skillet Corn Bread Black Eyed PeasButter Milk Biscuits Sautéed Brussel Sprouts


SANDWICHES (Comes with CHOICE OF ONE SIDE)

Smoked Pork Shoulder $6.95

P0-Boys (Shrimp, Oyster or Catfish) $7.50

Fried or Grilled Chicken Breast $6.50

Soul Burger $6.95

Blackened Grouper $9.95

DESSERTSWarm Pecan Pie W/Ice Cream Bowl $4.50

Warm Georgia Peach Cobbler Or

Seasonal Berry Cobbler W/ Ice Cream Bowl $4.00

Strawberry Short Cake $4.00

Lemon Cake $3.95

Bourbon Bread Pudding $3.95

Sweet Potato Pie $3.50

Shawandra’s daily specials: check chalkboard

This menu draft does not include descriptions of each dish which will appear in the menu. The

pricing strategy is deliberately aggressive to attract a large and diverse clientele, and reflect the

values and culture that are both Southern and Soul Food. This will encourage a large and happy

following.


Training & Volunteers

At the very core of continuing the legacy of The Manhattan Casino, is our commitment toprovide an exciting experience for all who pass through our doors. We will offer training tomembers of our community on the art of creating an environment of professionalism, creativityand hospitality. This professional training is intended to provide new opportunity forcommunity residents to receive both training and employment.

We have designed a program that will teach the elements of food preparation, food service,event planning, event management, customer service and hospitality. We have boardmembers with extensive experience to provide culinary training for aspiring chefs, line-cooks,prep-cooks, servers, and front-of-house management. The interns wilt learn skills in our

restaurant operations that should prepare them for high-demand positions throughout the

community. Leading Guest Chefs will teach traditional and modern cooking techniques to

interns, staff and paying guests alike.

As a backdrop to this training, there will be a focus on Southern hospitality and gentiletreatment of guests. This will prepare interns to enter the workforce with a strongcommitment to customer service.

The new St. Pete Culinary Center and other local culinary training programs will produce

graduates that we will hire as they continue their training in a real restaurant setting wherethey are compensated.

Our docent training will train volunteers and prepare them to be our “Historical Ambassadors”

as they guide visitors through a journey of the early days at the Jordan Dance Hall, the beat of22nd Street and the music of the great masters who graced the stage at The Manhattan Casino.


Anticipated Impact to Local Community

The potential impact of successfully resurrecting the Manhattan Casino in 2017 is highly

significant yet immeasurable given the shifting and complex social/political dynamics andcontext from which it is emerging today. Wealthy Black entrepreneur Elder Jordan opened theManhattan Casino during the segregation and Jim Crow era. The popular spot saw its heyday inthe 1930s to 1960s. It closed in 196$. No one who was born in, or became an adult, or movedto St. Petersburg after that year had the opportunity to experience this exciting and iconicvenue firsthand.

The challenge of forecasting the economic impact of the renaissance of what is now a City-

owned property, when coupled with the mixed images and expectations evoked due to thecontroversial distant and contemporary past, to which the building is inextricably bound,highlights the difficulties of this undertaking. For example, building a successful cultural,

entertainment and soul food venue tied to the legacy of a bygone era from 50 years ago, while

attracting younger customers from two post-segregation era generations, present realopportunities to confront racial, age and class divisions that some might tend to minimize oreven overlook.

This proposal acknowledges these important complexities while focusing on the rich memoriesattached to the legendary status of the Manhattan Casino and 22nd Street. It pays tribute tothe recollections of older members of the African American community in St. Petersburg and

the broader Tampa Bay area.

At the same time, the vision conveyed through this proposal is a creative and unique one. Ourvision is to transform the historic Manhattan Casino into a powerful cultural and economic

magnet that bridges multiple divides that exist and operate just beneath the surface in our

community and society. The aim of the Collaborative is to attract customers, commerce and

social reinvestment to 22nd Street South and the surrounding corridor, bringing peopletogether from diverse backgrounds, different sections of the Tampa Bay region, and the nation.We will market the new Manhattan Casino as a sustainable destination for visitors and tourists

seeking an authentic and memorable experience that blends high-caliber professionalmanagement, delicious food, outstanding talent and entertainment, cross-cultural learning

opportunities, and excellent customer service at a great value.


Letter of Support from the Warehouse Arts District

St Petenburg Warehouse Arts DitdAssodafionPOBox 7452

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THE MANHATtAN CAS NO LEGACYCOLLABORATiVE

To whom it may concern,

With this letter the Warehouse Arts District Association would like to show itenthusiastic support for the Manhattan Casino Legacy Collaborative. The DeucesLive has put together a great team with a solid proposal for a community basedredevelopment of the Manhattan Casino facility. We would like to see this projecthappen and look forward to its contribution to the community.

Best regards,

Mark Aeling

Board President, Warehouse Arts District Association


Letter of Support from the Deuces Live Main Street

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501c 3 Non-Profit$33A 22 St. South

St. Petersburg. FL 337]2

Phone: (727)4fleuces(727)433-8237

Board PresidentGloria CampbelL

Vice PresidentLaDonna Butler

SecretaryChuck Egerter

TreasurerDr. Amy Sauers

Program ManagerYea trice Farrell

STREETAMERICA2016 c%cc1edihd

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July 25, 2017

Mr. Alan DeLisle, City Development Administrator

City of St. Petersburg

175 5th Street North

St. Petersburg, Florida 33701

Dear Mr. DeLisle:

The Deuces Live Main Street supports the proposal for lease of theManhattan Casino submitted by the Manhattan Casino LegacyCollaborative. Ms. Shawandra Bell and Mr. Fred Johnson, along withtheir team of Advisory and Board members have succeeded, in ouropinion, in presenting a plan for the space that recognizes and celebratesthe history of this iconic building.

Sincerely,

Board of Directors

Deuces Live Main Street


The Collaborative

This is a collection of people who have contributed and are willing to contribute to the success

of this project. Some will be on the Board, others the Advisory Committee, and others will be

Operators.

• Imam Askia Muhammed Aquil, Chairman of the Board, The Collective Empowerment Group

for the Tampa Bay Area, Inc.

• Shawandra Bell, It’s for de Soul Catering, Southside St. Petersburg

• John Capouya, Journalist and author - Music Historian of Florida

• Gloria Campbell, Advantage Insurance Solutions, President, Deuces Live Main Street

• Tony Collins, Former Director of Economic Development for St. Petersburg. President Blake

Collins Group• Gordon Davis, Restaurant Entrepreneur, Founder of Tampa’s SOHO District

• Ted Dorsey, Co-owner and Chef, The Mill Restaurant, Board Member—St. Petersburg

Culinary Center• iabaar Edmunds, Co-Founder 909 Films and Community Liaison for SEIU, Co-Chair of Childs

Park Neighborhood Association

• Chuck Egerter, Owner, Eagle Datagistics, Former President, Deuces Live Main Street

• Jacqueline Williams Hubbard, President, Association for the Study of African American Life

and History, Inc. (ASALH)

• Fred Johnson, Deputy Executive Director & Global Arts Coordinator - Intersections

International

• Rev. Dr. Basha P. Jordan, Jr., Founder of Hope Alive Outreach, Inc., grandson of

entrepreneur Elder Jordan

• Rob Kapusta, Partner, Fisher & Sauls Law Firm, Board Member, Warehouse Arts District,

Lu maStream

• Jay Klein, Founder—ARThread Foundation

• Arthenia Joyner, Attorney, Former member of Florida State Senate

• Leontyne Middleton, Retired City of St. Petersburg Administrator and Community Activist

• Ed Narin, Area Manager, AT&T, Former State of Florida Representative

• John Parks, Instructor of Dance Modern and Jazz, USF School of Theatre and Dance

• Irene Pridgen, Community Activist

• William “Bill” Puller, CPA

• Jean Reynolds, Pinellas County Schools K-12, Performing Arts Specialist

• Sandy Shaughnessy, Director- Florida Division of Cultural Affairs

• Bob Seymour, Former Host and Jazz Music Director for WUSF, FM 89.7

• Ray Tampa, Retired Educator, former President NAACP, businessman

• Willie Washington, owner of Many Moons Enterprises

• Paul Wilborn, Executive Director, Palladium Theater

• The City of St. Petersburg — We want the City to be part of our Collaborative. Help us make

this happen!


Proposed Terms

We propose the following terms:

1. The Manhattan Casino Legacy Collaborative will have complete access to the entire

property.2. Initial lease term of 5 years. 3 consecutive 5 year renewal options

3. $3000/month rent for first term of lease (City donates first year of rent)4. The Manhattan Casino Legacy Collaborative will pay all applicable Property Taxes

5. The Manhattan Casino Legacy Collaborative will keep General Liability insurance in place

as per the City’s limits and guidelines

6. The City grants us a variance (and supports us if we need approval from other entities)

to construct tall signage (tall enough to see from 275 in either direction) above or beside

the building (depending on what engineering determines to be the most economically

efficient). This may include variances on other signage on the structure itself.

7. The City shall trim back or remove the Crepe Myrtles in the front of the building that are

blocking the view of existing signage. If replacement is a preference of the City, the City

shall collaborate with the MCLC for the selection of replacements.

$. The City shall grant the Eastern portion of the dead-end road (Fairfield Aye) immediately

North of the Manhattan Casino to the property. This should not obstruct the normal

flow of traffic entering or leaving the parking lot on the North side.

9. Commit to co-marketing events and programming at the Manhattan Casino.

10. Pursuing National Historic Landmark status for the Manhattan Casino

11. $1,000 annually for each full time CRA resident we employee for at least 6 months.

12. The city shall provide blue prints of the facility and/or other helpful plans or documents.

13. We will extend the use of the facility to the City of St. Petersburg at no cost, up to 6

times per calendar year.14. The City of St. Peterburg will provide shared parking in Commerce Park.


Financials

Startup Costs

Our experienced team has obtained several quotes and worked with industry experts to come

up with the following estimates:

Startup

Restaurant equipment $240,000

Inventories $45,000

Printing $4,000

Utility Deposits $5,000

Food & Bev Licenses $3,500

P05 (8 stations) $25,000

P05 installation $1,500

office computer & network $5,000

P phones $2,000

storage container $3,000

Signage

roof $38,000

5 interior signs $7,500

600’ flexibrite LED $47,000

back awning & sign $10,000instalation $15,000

3 TVs (installed) $6,500

Sound, Lighting, projection $35,000

portable stage $15,000

Lighting downstairs $30,000

Remodeling $70,000

Art / museum $20,000

2 pianos $15,000

Website $15,000

501c3 application fee $800

Subtotal $658,800

Operating Capital $200,000

TOTAL $858,800


Operating Costs & Projections

We believe the following monthly projections will be achieved within the 2’’ year of operations.

We don’t anticipate our monthly Net Income to become positive until the 2 half of the first

year. Our margins are tight by design so that we can provide everyone a high-quality dining

experience at affordable prices.

P&L Monthly Projection

Total Food Sales $98,300

Downstairs food $81,800

Hattie Bell’s $70,000

Geech’s $4,200

Sno Peak $7,000

Upstairs food $16,500

Banquets $5,000

Dinner Dance $5,000

Performance Band $6,500

Total Beverage Sales $47,000

Downstairs Beverage $22,000

Liquor $10,000

Beer $6,000

Wine $3,000

Non-Alcoholic $3,000

Upstairs Beverage $25,000

Liquor $10,000

Beer $5,000

Wine $8,000

Non-Alcoholic $2,000

Merchandise $2,500

Ticket Sales $9,500

Hall Rental $5,500

TOTAL REVENUE $162,800

Total Food COGS $39,320

downstairs food $32,720

Downstairs Soulfood $28,000

Geech’s $1,920

Sno Peak $2,800

upstairs food $6,600

Banquets $2,000

Dinner Dance $2,000

Performance Band $2,600

Total Beverage COGS $11,750

downstairs Beverage $5,500

Liquor $2,500


Beer $1,500

Wine $750

Non-Alcoholic $750

upstairs Beverage $6,250

Liquor $2,500

Beer $1,250

Wine $2,000

Non-Alcoholic $500

Merchandise COGS $1,250

Total COGS $52,320

GROSS PROFIT $110,480

G&A Expense

Marketing $3,000

Advertising $2,500

Merchant Fees $2,442

Internet & Phones $500

General Liability $1,000

Rent $3,000

Property Tax $3,000

Professional Services

Accounting $250

Legal $250

Security Personnel $5,000

Security Monitoring $250

pest Control $500

Repairs and Maintenance $1,500

Linen $2,000

Paper Supplies $750

Janitorial $2,600

Payroll

Management $8,500

Regular Payroll $45,000

Volunteer training $250

Interns $750

Casual Labor $2,000

Utilities

Water and Trash $2,500

Electric $3,500

Gas $1,500

TOTAL G&A $92,542

NET INCOME $17,938


funding and Schedule

Our Startup expenses as well as the capital required to open will be funded through donations.All Board Members and Advisors to the Collaborative are committed to achieving the initialmonetary goals in the first six months after City awards project to the Legacy Collaborative.Board members are committed to making their own donations to the cause as well. We havebroad and deep associations, personally and professionally, with major corporate and individualphilanthropists in the greater Tampa Bay Region and beyond. These foundations, trusts andcommunity leaders have historically supported the arts and community initiatives to enhancethe quality of our cities and neighborhoods, but rarely has there been a project with such

potential to impact so many.

After the first year of operation the MCLC will employ a full-time individual to write grants andcontinue fund raising projects for the Manhattan. We expect to have the most exciting fundraising events in the State, with the great entertainers we can bring back to the Manhattan!

No. Gifts CumulativeGift Range . Subtotal

required total

$100,000 4 $400,000 $400,000

$50,000 6 $300,000 $700,000

$25,000 6 $150,000 $850,000

$10,000 8 $80,000 $930,000

$5,000 10 $50,000 $980,000

$1,000 12 $12,000 $992,000

$500 20 $10,000 $1,002,000

$250 100 $25,000 $1,027,000

$100 150 $15,000 $1,042,000

$50 300 $15,000 $1,057,000

$20 500 $10,000 $1,067,000

Totals 1116

After donations, have been secured for the first $650,000 needed for start-up, the Collaborative

will sign contracts with the City for the lease. We will require not more than, 4-5 months to

secure initial funding. After this, we will need an additional 4 month for build out, staffing, and

training to open and operate.


Bios of core team

Frederick Alan Robert Johnson will be the Executive Director

of the Manhattan Casino Legacy Collaborative. He is an

accomplished writer, vocalist, percussionist and performing arts

administrator. He is recognized internationally as one of the world’s

greatest vocal jazz improvisers and has been honored as one of the

worlds most passionate and versed chanters of sacred text. He serves

currently as the Deputy Executive Director and Global Arts

coordinator for Intersections International, a multi-faith multi-

cultural initiative of The Collegiate Churches of New York. Frederick

has over 30 years’ experience in arts administration, production and

arts institutional strategic planning. He is a graduate of the National

Academy for the Performing Arts, New York, the master teachers

program of the National Center for African American Artists, Boston and the Master performers

program of the National Mime Theatre, Boston. He has been a resident of St. Petersburg for 40

years.

Frederick has extensively toured as a main stage performer and has performed with or as the

opening act for such musical greats as Miles Davis, Dizzy Gillespie, Chick Corea, Herbie Mann,

Nat Adderly, Joe Zawinul, David Sanborn, Richard Elliot, Ramsey Lewis, Aretha Franklin, Patti La

Belle, Patti Austin, George Benson, BB King and Bashia.

He has presented music and inspirational programs in association with Dr. Deepak Chopra, Dr.

Wayne Dyer, Dr. Maya Angelou, Dr. Michael Beckwith, Jack Canfield, Marianne Williamson and

has written and directed 19 stage productions in New York, Boston, San Diego and Tampa.

He in an inductee to the Clearwater Jazz Holiday Hall of Fame and has been featured at The Jazz

Holiday 13 times. He has toured the world as an ambassador for the importance of arts in

education and as a global bridge to peace and greater understanding between the nations of

the world.

Gordon Davis, will be the key advisor on restaurant operations. Gordon is

the founder of Soho Dining District in South Tampa. He created seven

successful restaurant concepts throughout Florida. The Davis family has a

long tradition of strident support for civil rights in Florida since the 1950s. .

Gordon is married and has 5 children.

Gordon has been and will continue to be instrumental in the ensuring the

food and beverage experience at the Manhattan Casino will bring people

back. His vision and experience in planning, setting up, and running large restaurants is a

critical component to our project. He is committed to leading us through this process and being

‘hands-on’ as long as it takes.

N.


Gloria Dixon Campbell, will be the President of the

Manhattan Casino Legacy Collaborative Board of Directors. She is

President and senior consultant for Advantage Training Systems

Inc. (selected “Minority Business of the Year 2006”), and

Advantage Insurance Solutions, both located in the Midtown area

of Saint Petersburg, Florida. Gloria was one of the first businesses

in early 2000 to locate in what is now the Deuces Live Mainstreet

area. She was part of the first Main Street organization that

worked to revitalize the 22nd street business district. She has

served in several relevant capacities such as:

• Worknet Pinellas, 2000-2004 (Secretary, 2006-2008, Youth Committee)

• Deuces Live, Inc., 2011-Present (President, 2012)

• Clearwater Chamber of Commerce, VP of Marketing 2000-2004

• Morton Plant Community Impact Committee, Grant Funding 2006-2010

• Mt. Zion UMC, 2010-2015, Chairperson, Evangelism

• Leadership Pinellas Class of 1998

After graduating from the University of West Florida, Pensacola, Florida she launched her

career with Xerox Corporation as a Sales Representative. Gloria spent 17 years with Xerox in

various divisions and positions including Major Account Manager, Trainer, and Sales

Development Manager. Her last position was as Regional Manager with Xerox Retail Division.

While in this position she obtained an MBA in management for the University of South Florida.

She has over 20 years’ experience as a small business owner providing training and consulting

services in the Tampa Bay area. She has trained and provided job placement for over 750

women and men that were transitioning from career downsizing, welfare reform and those

seeking to upgrade their skills

Currently, Gloria is involved with several non-profit organizations in the community, Artz4life,

Uncommon Touch Ministries, YDI, Inc., Career Source and her sorority Alpha Kappa Alpha,

Sorority, Inc. She works to use her talents and skills to improve the lives of others that are

considered underprivileged and disadvantage.

As a licensed insurance agent, she is passionate about healthcare issues. First, by educating

clients about healthcare options and second, by making sure everyone has access to quality,

affordable healthcare.


Shawandra Bell is a key advisor for cuisine and heritage for the

Manhattan Casino Legacy Collaborative Board of Directors. She is owner

of “Its For Da Soul Catering” company in South St. Petersburg. She has

been a resident of “the Deuces” since she was five years old and has happy

memories of the Manhattan Casino, Geech’s, Sno-Peak, Champagne

Lounge, Blue Moon Beer Garden, Club D, Hot Houses, and many more of

the establishments that created a complete downtown on 22id street

between the 30s and 60s. Shawandra’s passion for soul food and keeping

the memory of 22’ Street South alive led her to open Its For Da Soul in 2010.

She recently completed the Entrepreneurship Academy though the St. Petersburg Chamber of

Commerce. She is a board member of the Deuces Live Main Street and a key part of getting

markets on the street and helping to grow the economy of 22nd St. South. Her lifelong dream

has been to open a Soul Food restaurant on the Deuces. Shawandra keeps it and us real!

Chuck Egerter will be the Secretary of the Manhattan Casino LegacyCollaborative Board of Directors. Chuck is founder (2003) and CEO of Eagle

Datagistics. Chuck drives Eagle’s daily business operations and manages

the company’s growth and profitability. He focuses on continued process

improvement and making sure we have the right people and strategies in

place to grow in a controlled manner. Customer Experience is the #1 Core

Value of Eagle.

Under Chuck’s leadership, Eagle has organically grown and is recognized as Florida’s premier

Oracle Partner. Eagle has received many recognitions and nominations over the years including

the Tampa Bay Business Journal’s 2016 Overall Best Place to Work, St. Petersburg Chamber of

Commerce 2016 Cool Company (Small), awards from Oracle, Grow FL, TBTF, and others. Chuck

earned his BS Degree in Industrial Engineering from the University of Central Florida.

Chuck plays active roles in the local community and is a past President of the Board of Directors

forthe Deuces Live Main Street, and supporter of the entrepreneurial and start-up tech

community in the Tampa Bay area. He is an R&B aficionado who is passionate about the legacy

of 22nd St. South and the Manhattan Casino. He is looking forward to making a lasting impact

to the community through the Manhattan Casino Legacy Collaboration!

Veatrice Farrell has been the Program Manager for the Deuces Live for

the past five years. Prior to joining the Deuces Live, Farrell worked in the

banking/loan/financial industries for nearly 25 years, holding VP posts with

two of Florida’s largest banking institutions, SunTrust and JP Morgan Chase.

Farrell received her accounting degree from Florida A&M University School

of Business and Industry (SBI). She received her commercial loan training at

JPMorgan Chase Bank. She is the Board secretary for SEEDCO, a certified

development corporation and a Board Member of MycroSchool Pinellas.


Imam Askia Muhammad Aquil currently serves as Vice Chairman of the West Central

Florida Manufacturing Community Partnership, Inc. (MCP). MCP is a Pinellas County-based

group that believes that innovation is the future, and that it is the stimulant for growth, as well

as the foundation for economic success and human progress. MCP’s primary programmaticactivities involve instructing and training students in all of the skills associated with launchingan enterprise utilizing computer-based desktop manufacturing and 3D printing.

Aquil currently serves as Chair of the Founding Board of Directors of the CollectiveEmpowerment Group of the Tampa Bay Area, Inc. (CEGTBA). CEGTBA’svision is to help create a “big tent” supported by leaders andcongregations from diverse religious faiths, business people andentrepreneurs, as well as professionals committed to collectivelyconfronting systemic poverty, financial and economic disparities prevalentin the greater Tampa Bay region and the U.S. CEGTBA is the newest

chapter of a 20-year-old national movement launched by a group of

African American pastors in Maryland that is dedicated to the economicand financial empowerment of African Americans throughout the UnitedStates and the African Diaspora. Other CEG affiliates include the Collective EmpowermentGroup of South Florida and the Collective Empowerment Group of Cincinnati.

Aquil played an active role in bringing the Pinellas County Job Corps to its current location in St.Petersburg. He is a passionate and dedicated believer in the mission of the Job Corps program

and serves in an executive role on the Community Resources Committee.

Aquil served on the Board of Directors of Urban Development Solutions Inc., the Florida

nonprofit corporation that successfully developed the 48,000 SF Tangerine Plaza retail shopping

center located on 22nd Street and 18th Avenue South in Midtown St. Petersburg. Sweetbay

Supermarket anchored the plaza when it opened. The plaza is home to a variety of retailers

and is currently considering a variety of options to replace the space vacated by Sweetbay and

more recently by a neighborhood Walmart.

Aquil worked as an independent contractor with the Board of Directors of Bethel Community

Heights, Inc., (BCH) the historic nonprofit founded in 1970 by such luminaries as the late Rev.

Dr. Enoch Davis, Attorney Ike Williams and Israel Heard. Aquil served on the Board of Directors

under the presidency of Deacon David McEachern. BCH developed, administered then sold

Bethel Community Heights Apartments (located on the corner of 7th Avenue and 16th Street

South) presently operated under new ownership and management as Citrus Grove Apartments.

Aquil is the former Vice President of the Florida Rainbow PUSH Coalition and for years was a

member of the Interdenominational Ministerial Alliance of St. Petersburg (IMA). For years he

was an active member of the St. Petersburg Interfaith Association, served on the Board of

Directors of the National Conference of Christians and Jews (formerly NCCJ, now Community

Tampa Bay), as well as on the governing Board of the multi-faith social justice group

Congregations United for Community Action (CUCA).

Aquil served on the Board of Directors of Urban Development Solutions, Inc. (UDS), a local

nonprofit community development organization that successfully completed the award-


winning St. Petersburg Tangerine Plaza shopping center originally anchored by SweetbaySupermarket. He was an active member of the Pinellas County Urban League and the St.

Petersburg Branch NAACP Executive Committee.

Aquil chaired the Strengthening Neighborhoods Task Group for City of St. Petersburg, FL Mayor-

elect Rick Kriseman’s Transition Team. He is Coordinator of the Bay Area Regional Veterans

Network (BARVN). He served on the City of St. Petersburg Affordable Housing Advisory

Committee.

Aquil is the former Executive Director of St. Petersburg Neighborhood Housing Services (NHS), a

local 501c3 nonprofit that developed dozens of new construction houses, helped over 400

families become first-time homeowners and developed a house built with repurposed steel

cargo shipping containers. Syndicated TV host Bob Vila of “This Old House” produced a national

series documenting the project and Brian Williams featured it on NBC Nightly News.

Aquil and his SPNHS staff co-administered the multi-million-dollar homeownership component

of the St. Petersburg Housing Authority’s Jordan Park HOPE VI redevelopment project. Aquil

personally assisted, as a consultant, in the preparation and submission of the grant application

to the U. S. Department of Housing and Urban Development (HUD) that resulted in the $27

million HOPE VI award. This award was leveraged with other public and private dollars enabling

the Housing Authority to layer $72 million for its nationally recognized project. Dozens ofaffordable houses -- new construction and acquisition/rehab -- were developed, and 115

families became first-time homeowners. Many of those families had previously lived in public

housing or were Section 8/Housing Choice Vouchers program participants. This initiative was

successful due to the effective partnership formed by the Housing Authority, the City of St.Petersburg. Mt. Zion P. 6. Church Homeownership Center, SPNHS and the nationalNeighborWorks® Network. The Jordan Park HOPE VI Redevelopment Project also had a 22nd

Street Commercial Corridor Revitalization component that ultimately brought the St.

Petersburg College 10,000 square foot Cecil B. Keene, Sr. Student Achievement Center and the

49,000 square foot Douglas L. Jamerson, Jr. Midtown Center to the historic “Deuces.”

Aquil is the former president of the 22nd Street Redevelopment Corporation. He was activelyinvolved with the group when the business and commercial district received its “Main Street”designation.

Aquil served as Interim Executive Director and Deputy Director of the St. Petersburg Housing

Authority (SPHA). He developed a resident self-sufficiency program, Resident ManagementCorporation, a human services department, organized a youth entrepreneurship program andmanaged the 446-unit Jordan Park public housing apartment complex during his 11 years with

SPHA.

Aquil is a native of St. Petersburg and a product of local schools including Gibbs High School, St.

Petersburg Junior College and the University of South Florida Tampa campus. He is an alumnus

of the USF Community Real Estate Development (CRED) Class of 2010.


rfl

The Manhattan Casino stands poised to once again become 22n,d St. South’s economic andcultural pillar of success and pride for all. Help us make it happen!


“the manhattan casino legacy collaborative mc” … · july 2017 manhattan casino legacy...

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