the man in the mirror and the death of the label
TRANSCRIPT
![Page 1: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/1.jpg)
The Man in the Mirror and the death of the label
Kevin Bacon,
Digital Manager
Museums & Tech, November 2017
![Page 2: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/2.jpg)
Dr Blighty
Photo by David B Young, CC BY SA
![Page 3: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/3.jpg)
Indian Hospital Gallery
![Page 4: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/4.jpg)
Solution: re-use an old iPad
indianhospital.rpm-gallery.org.uk
![Page 5: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/5.jpg)
The recipe
Ingredients
• 1 x iPad & stand• 1 x Kiosk Pro App• Wifi• 1 x homemade Wordpress
website• Hosting• Domain name• Google Analytics account• Some good content
Pros Cons
Cheap Can be slow to load
Easy to maintain Some stability issues
Easy to change content
Reliant on wifiprovider support
Can measure what content visitors look at
Can’t measure visitornumbers
![Page 6: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/6.jpg)
Q: How do we resource for the 5%?
A: take the ‘technology’ out
![Page 7: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/7.jpg)
From technology experiment…
![Page 8: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/8.jpg)
… to content experiment
![Page 9: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/9.jpg)
![Page 10: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/10.jpg)
Eye on the Sty
pavisions.rpm-gallery.org.uk
![Page 11: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/11.jpg)
Plugin or preposition?
More views Fewer views
Man in the Mirror
Dr Blighty
Eye on the Sty Good Plans
Slice of Brighton Life
Search our collections
Q: Does a preposition change a label into a suggestion of a narrative, and create a curiosity gap?
![Page 12: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/12.jpg)
A need for narrative
‘I mean it says on the lawns, it’s a pig feeding demonstration during WW2, is that common? Did they do that, all the time?’
![Page 13: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/13.jpg)
Stories not Labels
![Page 14: The Man in the Mirror and the death of the label](https://reader031.vdocuments.us/reader031/viewer/2022013123/5a6483807f8b9a82568b4851/html5/thumbnails/14.jpg)
MacGuffin chaser
MacGuffin (noun)‘An object or device in a film or a book which serves merely as a trigger for the plot.’