The Magic The Magic Meal Meal

SamplerSampler

ByMs. Tsichritzis & Ms. Bourdon

Our InterestsOur Interests

Gastronomical adventuresGastronomical adventures

Try different restaurants around cityTry different restaurants around city

Picky taste buds and familyPicky taste buds and family

ProblemProblem

Too many different meals to order Too many different meals to order

Cost too high Cost too high

Taste and smell of foodTaste and smell of food

appealing & pleasantappealing & pleasant

At PresentAt Present

Read different food reviewsRead different food reviews

Online, newspapersOnline, newspapers

Ask for referrals (friends, acquaintances)Ask for referrals (friends, acquaintances)

Trial and errorTrial and error

Menus posted outside restaurantMenus posted outside restaurant

The Magic The Magic Meal SamplerMeal Sampler

Easy-to-use

machine

Samples

food on

menu

Can

communicat

e results

History & CompetitionHistory & Competition

Sampling at super market (taste tests)Sampling at super market (taste tests)

Disadvantages – For one product & not mealDisadvantages – For one product & not meal

Children’s menu – not enough quantityChildren’s menu – not enough quantity

Naming of Magic Meal SamplerNaming of Magic Meal SamplerLargely its functionalityLargely its functionality

Marketing / AdvertisingMarketing / Advertising

Placement outside restaurantsPlacement outside restaurants

Restaurant supply storesRestaurant supply stores

Tourist information spotsTourist information spots

Food courts in shopping mallsFood courts in shopping malls

Benefit to ConsumerBenefit to Consumer

Food criticsFood critics Families that eat out on occasionFamilies that eat out on occasion Singles or couples on a budgetSingles or couples on a budget TouristsTourists Advantages: saves money, good food Advantages: saves money, good food

does not go to waste, affordable compared does not go to waste, affordable compared to cost of ordering something not likedto cost of ordering something not liked

WebographyWebography

The Food Network, (page consulted on October The Food Network, (page consulted on October 16, 2013). Ten Foods for Better Health, [Online], 16, 2013). Ten Foods for Better Health, [Online], [http://www.foodnetwork.com/].[http://www.foodnetwork.com/].