the machine is us ing us
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The Machine is Us/ing UsBy Michael Wesch
The Machine is Us/ing Us
Text is liner
Text is unliner
Text is said to be unliner
Text is often said to be unliner
Text is liner when written on paper
Digital text is different.
Digital text is more flexible.
Digital text is moveable.
Digital text is above all ... hyper.
hypertext can link
here
here
or here...
virtually anywhere
anywhere virtually
anywhere virtual
Most early websites were written in HTML.
HTML was designed to define
the structure of a web document.
<p>
is a structural element referring to "paragraph"
<LI>
is a structural element referring to "List Item"
As HTML expanded,
more elements were added,
including stylistic elements
like <b> for bold and <i> for italics
such elements defined
how content would be formatted
In other words
form and content became inseparable
in HTML.
Digital Text can do better.
Form and content can be separated.
XML was designed to do just that.
<title> does not define the form.
It defines the content.
Same with <link> and <description>
and virtually all other elements in this document.
They describe the content,
not the form.
So the data can be exported,
free of formatting constraints.
With form separated from content,
users did not need to know complicated code
to upload content to the web.
and it's not just text...
XML
facilitates automated data exchange two sites
can "mash" data together.
Flickr maps
Who will organize all of this data?
We will.
You will.
XML + U & Me create
a database-backed web
a database-backed web is different
the web is different
we are the web
We Are the Web
by Kevin Kelly
When we post
and then tag pictures
teaching the Machine
to give names,
we are teaching the Machine.
Each time we forge a link,
we teach it an idea.
Think of
the 100 billion times per day
humans click on a Web page
teaching the Machine
the Machine
the machine is us
the machine is using us
the machine is us
Digital text
is no longer just linking information...
Hypertext
is no longer just linking information...
The Web
is no longer just linking information...
Web is linking people...
Web 2.0 is linking people...
Web 2.0 is linking people...
...people sharing, trading, and collaborating...
We'll need to rethink a few things...
We'll need to rethink copyright
We'll need to rethink authorship
We'll need to rethink identity
We'll need to rethink ethics
We'll need to rethink aesthetics
We'll need to rethink rhetorics
We'll need to rethink governance
We'll need to rethink privacy
We'll need to rethink commerce
We'll need to rethink love
We'll need to rethink family
We'll need to rethink ourselves.
by
Michael Wesch
Assistant Professor of Cultural AnthropologyKansas State University
Digital ethnography
@ Kansas State University
http://mediatedcultures.net/