the loyalty program concept & content vinayak sanjay urs [email protected] even more…game...
TRANSCRIPT
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The Loyalty Program
Concept & ContentVinayak Sanjay Urs
EVEN MORE…GAME FOR LIFE!
Indian Premier League Champions Leaguehttp://www.royalchallengers.com
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Welcome to the new world of
Royal Challengers King Club - RCKC
IPL & CL promises to be the most exciting cricket events growing by leaps & bounds, year on year, bringing popularity, joy & cheer to all the RCB fans.
RCB introduces RC-King Club membership for its fans with lots of exciting activities, awards, rewards & goodies.
RCB is all set to be the most fan caring & the largest sports fan club in the world.
Royal Challengers Bangalore Indian Premier League
& Champions League
Indian Premier League Champions Leaguehttp://www.royalchallengers.com
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Royal Challengers King Club
What’s in store for a fan?
Indian Premier League Champions Leaguehttp://www.royalchallengers.com
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RCKC Loyalty Program
Membership Schemes
Activities
Loyalty Rewards
Hospitality
Awards
Agenda
Indian Premier League Champions Leaguehttp://www.royalchallengers.com
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RCKC is focused on fan engagement internationally by acquiring, involving, retaining and rewarding fans across the globe.
RCKC loyalty program will offer its members exclusive offers during all the tournaments.
RCKC will involve all its members in various activities specially designed & conducted for RCB fans.
RCKC will award “points” for purchasing through authorized partner merchandising channels that are redeemable for exclusive member offers.
RCKC will offer limited hospitality packages for fans during the tournaments, which would include air travel, airport transfers, accommodation and match tickets at competitive rates.
RCKC Loyalty Program
Indian Premier League Champions Leaguehttp://www.royalchallengers.com
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RCKC memberships will be available in various packages as mentioned below: (example pricing)
RCKC Standard – Rs.1000
RCKC Premium – Rs. 2500
RCKC Executive – Rs.5000
RCKC Red n Gold – Rs.10000
RCKC Membership
Indian Premier League Champions Leaguehttp://www.royalchallengers.com
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Joining benefits for fans under RCKC Standard member category…
On enrollment welcome kit includes a “Royal Challengers Bangalore, my first love” sticker, RCB wristband, Tattoo and a photo id loyalty card.
One free ticket of Rs.220 or equivalent for the first match of joining season only
Stadium tours, Photo-ops with players etc.,
Entitlement to discounted booking rights for season tickets
Fan of the season award for “Standard Category”
Selected invites to various contests & events of RCB.
Priority booking for semifinals and finals, should the RCB progress to those stages.
Indian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC Standard – Offerings
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Joining benefits for fans under RCKC Executive member category…
On enrollment welcome kit includes a “Royal Challengers Bangalore my first love” sticker, RCB wristband, Tattoo, cricket miniature bat / Stadium flag, Glow Badge and a photo id loyalty card.
One free ticket of Rs.550 or equivalent for the first match of joining season only
Stadium tours, Photo-ops with players
Entitlement to discounted booking rights for season tickets
Fan of the season award for “Executive Category”
Selected invites to various contests & events of RCB
Priority booking for semifinals and finals, should the RCB progress to those stages.
Indian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC Executive – Offerings
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Joining benefits for fans under RCKC Premium member category…
On enrollment welcome kit includes a “Royal Challengers Bangalore my first love” sticker, RCB Wristband, Tattoo, Bandana, Cricket miniature bat / Stadium flag & Glow Badge, RCB fan jersey (members name printed) and a photo id loyalty card.
One free ticket of Rs.1500 or equivalent for the first match of joining season only
Stadium tours, Photo-ops with players etc.,
Entitlement to discounted booking rights for season tickets
Fan of the season award for “Premium Category”
Selected invites to various contests & events of RCB
Priority booking for semifinals and finals, should the RCB progress to those stages.
Exclusive invitation to meet the Players at the start of the seasonIndian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC Premium – Offerings
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Joining benefits for fans under RCKC Red n Gold member category…
On enrollment welcome kit includes a “Royal Challengers Bangalore my first love” sticker, RCB wristband, tattoo, Bandana, cricket miniature bat, Stadium flag, Glow Badge, RCB team jersey (members name printed) and a photo id loyalty card.
One free ticket of Rs.3000 or equivalent for the first match of joining season only
Stadium tours, Photo-ops with players etc.,
Entitlement to discounted booking rights for season tickets
Fan of the season award for “Red n Gold Category”
Selected invites to various contests & events of RCB
Priority booking for semifinals and finals, should the RCB progress to those stages.
Exclusive invitation to meet the Players at the start of the season
Exclusive invite to the auction of collectible memorabilia at the end of the season.
Indian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC Red n Gold – Offerings
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Indian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC will conduct innovative activities for its members…
RCKC Activities
Online contests
Best blogger
Member Get Member
Chief fanatic fans
Mighty 14
Fantasy game : 4 aces
Predict man of the match, series & score, much more…
Offline contests
Cricket match for fans
RCB Anthem Phantom contest
12th man contest
Power of RED contest- Season’s highest Sixes prediction contest
Design a dugout contest
Photo contest in the stadium – for members only
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Indian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC will conduct innovative activities for its members…
RCKC Activities
Online contest
Fantasy game : 4 aces
Best Batsman, Bowler, Wicket Keeper, All Rounder
Each player in the team will assigned into one of the category mentioned above.
From the full team of RCB, the fans can chose one player from each category before the match starts.
The runs, wickets, catches will be assigned with points and the same points will get accumulated into fans account and reflected on the fans profile page.
At the end of the season 4 fans with highest points gets rewarded as champion of 4 aces contest.
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Indian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC will conduct innovative activities for its members…
RCKC Activities
Online contest
Predict n Win - man of the match & scores
All fans will be able to predict man of the match & scores for all the round robin matches of RCB online during the tournament.
Entry for predictions for MOM and Scores will be closed 30 minutes before the start of the match.
All right predictions will carry points which will be the reflected on fans profile page.
Every wrong prediction can attract negative points (can be discussed) which would make the competition more thrilling and open up the opportunity for late starters too.
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Indian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC will conduct innovative activities for its members…
RCKC Activities
Offline contest
RCB Anthem Phantom
Before the start of every season of IPL and CLT20, fans can submit their RCB anthem for the upcoming season.
The best anthem will be selected by a panel of judges nominated by the RCB management.
The best anthem writer will be awarded the RCB Anthem Phantom award.
12th Man contest
A contest for fans which enables the winner to join the RCB Skipper during the toss in all home matches (contest yet to be conceptualized).
Power of Red contest
Predict the player of RCB who will score the highest 6’s for the season (can be an online contest too).
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Indian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC will conduct innovative activities for its members…
RCKC Activities
Offline contest
Design a dugout
All fans with creative skills can design and submit innovative dugouts and the best looking dugout will be rewarded.
Photo Contest
The photo contest will be for all the registered fans during RCB matches.
The fans can submit their photographs taken in the stadium during the match and submit the same within 24 hours from the close of the match.
The best photos will be judged based on the costume, face paint, slogans etc.,.
Each RCB match will have a winner, be it home or away match.
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Indian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC will honor its member fans in all categories for involvement and contribution to the club…
Loyalty rewards will be credited to fans membership account based on the fans transactions in terms of participation & transaction as listed below:
Online participation (contests)
Offline participation (contest)
Tickets purchase (match tickets for the season)
Merchandising
Online (Purchase of RCB Merchandise on www.royalchallengers.com)
Partner stores (Reebok, Indigo Nation, Kingfisher Airlines etc.,)
Special notable contributions, if any
RCKC Loyalty Rewards
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Indian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC will offer its member fans in all categories an opportunity to watch the RCB playing matches away from their hometowns …
The hospitality packages will be available with different categories of hotels with an option to fly on economy or business class on Kingfisher airlines :
Air travel – Kingfisher Airlines – Economy / Business class
Hotel – 2/3/4/5 star hotels – Choice of member
Airport transfers
Match tickets – Choice of the member fan (subject to availability) or can be bundled with the package
Package starts from the member fan home city airport and package ends on arrival back to the home city
Special group packages can be arranged for corporate’s and large fan groups with prior information.
RCKC Hospitality
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Indian Premier League Champions Leaguehttp://www.royalchallengers.com
RCKC proudly announces the launch of rewards & recognition program for all its member fans after every T20 cricket season…
The fan awards will be given away in a specially convened RCB fan award ceremony to the fans who have excelled in their involvement, creativity, contribution and participation during the particular season.
Fan of the season - All categories
Luckiest fan of the season – All categories (Lucky dip)
Elite RCB fan of the year (for over all participation)
Awards for winners of all other online & offline contests during the season.
Special contribution & recognition awards for selected fan members for organizing & hosting activities such as
Offline meetups, Go Green, Design & Engagement, Player Motivation, Social media & Mobile applications, Loyalty program etc.,
RCKC Fan Awards
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The perfect club for kids, students, family & friends
With its variety of members, RCB is the ideal place to network & entertain yourselves.
RCB, as always brings to you an healthy sporting atmosphere, always interesting, matches often tense and exciting, and is the perfect place to bring your family & friends and enjoy the twenty20 cricket.
IN RCB, WE TRUST!
Indian Premier League Champions Leaguehttp://www.royalchallengers.com
Royal Challengers King Club