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The Long Tail of Apps Is…Really Long Cliff Reeves General Manager Emerging Business Team Microsoft [email protected]

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The Long Tail of Apps Is…Really Long

Cliff ReevesGeneral Manager Emerging Business Team

[email protected]

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Why Startups?

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Developers, developers, developers, …

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Economic Growth

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Funding Uptick in 2010

Source: Quid

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Innovation

http://www.politicalforum.com/humor-satire/86048-far-side-cartoons.html�

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eCommerce 2.0

US eCommerce 2000 2009 2014

Sales $8.7B $155.2B $248.7BSource: Forrester

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Smart Grid: 2010 investments (M$)

Source: Quid

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Cloud Computing: 41 investments in 2010 ($234M)

Source: Quid

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BizSpark Enables Startups

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2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

SOFTWARE | SUPPORT | VISIBILITY

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2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

BizSpark + Rackspace = SaaS Enablement

Global Coverage

>600 startup engagements

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Funding15

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Rackspace + BizSpark Startups

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2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

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• Europe’s best loved B2B start-up• Partnerships with HP, LinkedIn,

Ning, XING, InterCall and Orange• Rapid expansion into the US and

significant footprint across global SMEs

• Customers include: Disney, P&G, HTC, PWC, Fujitsu and Kia

• 60% penetration in the UK Central and Local government

• USP: cross-business collaboration; inside and outside the firewall

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2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

[email protected]

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