the long game: it’s not prime time for vr… yet | clive downie
TRANSCRIPT
The Long Game: It’s Not Prime Time for VR/AR…..Yet.
Clive DownieChief Marketing Officer - Unity
2016 202020182017 2019
Adop
tion/
Valu
e
Time
“gap of disappointment”
Once in a Generation Moment
Electricity CombustionEngine TV PC WWW Smartphone
VRARMR
1 Billion People
Mobile Mobile Mobile
We are already seeing very real signs of life
Getting started:
Learn 3D modelingCoding is essentialThe master rule
Get OK with making mistakesChoose a game engine
1.6 billion monthly game installs6.5 million registered developers
1.7 billion devices trackedNotes: * SourceDNA, Q3 DataAll other data from Internal Unity sources, as of December 2015
Unity Today
Unity =Augmented/Virtual/Mixed Reality
Creation
Design Considerations:
Match content to contextOptimize & test
Tell a storyGive people an exit
Over the horizon……
If you haven’t read this book - then read this
book
The Metaverse is Real
