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About The Little Style File

Created by Betsy Breuer (thecoolkidsblog.com) and Kristin Cheuvront (ellie-town.com), TheLittle Style File made its debut in September of 2011 as a lifestyle site dedicated to providinginspiration from apparel to celebrations and everything in between.

The Little Style File features the real style of children and moms, personal shopping/stylingservices, product reviews, giveaways and highlights the latest trends for families.

A little about Betsy:Betsy has been a working mom for the past 5 years until last summer. Sheis now a stay at home mother to Mia (5) and Dylan (2). Betsy loves gooddesign, cool & hip product and clothing for herself and her kids.. Betsycreated the blog Coolkids in May 2010 as a creative outlet and to share hercool finds with other mothers.

Over the past year Betsy has built strong relationships with etsy sellers,small businesses and pr firms while doing giveaways and product reviews.She has a passion for social media, partnering with brands, smallbusinesses and bringing the best of the best to her readers.

A little about Kristin:After 'retiring' as an event planner in the Big City, Kristin became stay athome mom to Elizabeth and 2.5 years later, Madeline. She then createdthe parenting blog "Ellie-Town" as a place to record the adventures of hergirls and share the ups and downs of parenthood.

Ellie-Town became a creative outlet, reigniting Kristin's passion forwriting, style, media and public relations. Through Ellie-Town, she hashad the opportunity to collaborate with brands big and small.

Why work with the little style file?

The Little Style File is focused on being a one stop style site for our readers. We work hard togive our audience what they want - inspiration that will easily flow into their everyday lives.The Little Style File is the ideal platform to reach your target audience of moms motivated topurchase the best for their families.

AudienceThe Little Style File recieved over 30,000 site pageviews last month at TheLittleStyleFile.comand The Little Style File Merry & Bright Gift Guide recieved over 136,000 unique pageviewsin less than 30 days via issuu.com.

Demographics

The Little Style File is frequently visited by females who are in the age range 25-34, havechildren, are college educated and browse this site from home. Statics provided by Alexa.

Social Media Reach

1875+ Facebook Fans

1470+ Twitter Followers (@lilstylefile) - Klout 45

3000+ Twitter Followers (@coolkidsmommy) - Klout 53

740+ Twitter Followers (@KristinChev) - Klout 38

Affiliations

Girls Lunch Out (Chicago Founders)

Clever Girls Collective

SITS Girls

Recognitions

Nominated for Parents.com Best Blog Award

Ad Formats and PricingPricing

Ads can be purchased in the following formats:

107x214 - $55/month

214x214 - $95/month

Ads will run for a 30 day period and will include a feature post about your product/shop,product review or giveaway.

Looking for more than just an ad on a sidebar? Add TLSF's social media pack! For anadditional $40 per month, TLSF will tweet and share your buisness with our readers aminimum of five times per week. Another great way to get more exposure for your brand.

Giveaways

Giveaways make people happy. We like making people happy. The Little Style file would loveto give your product(s) away as long as they fit the nature of TLSF and have a minimum retailvalue of $50.00. The giveaway will be shared on Facebook and tweeted for its duration. Thereis a $35 fee per giveaway for nonsponsors.

Product Reviews

The Little Style File is happy to try your product and produce a video or written review.Betsy has two children - Mia (5) and Dylan (2), as does Kristin - Elizabeth (4) and Madeline(2). The little style file will create an honest, comprehensive review that matches the style ofyour product. The fee for a written product review is $25 and for a video review is $75 fornonsponsors.

Discounts

Discounts will be given when purchasing advertisements in six month or one year blocks.Please contact us for more information.

Payments

Payments can be made via PayPal. Rates for other ad sizes, sponsored posts and additionalsocial media packages are available upon request.

Ad Policy

No refunds on ads/sponsored posts. We reserve the right to refuse any ad based on content ofthe ad, or the product or site being promoted. All ads/sponsored posts must reflect the valuesof The Little Style File.

Review & Giveaway PolicyProduct reviews will only be done when a sample is provided. The Little Style File reservesthe right decline posting if a product does not meet our personal standards. Samples will notbe returned. The Little Style File is not responsible for charges related to shipping thegiveaway item to the winner of the giveaway.

Past Giveaways

Past Reviews

Twitter PartiesLooking for a great way to generate buzz about a product or campaign? Consider a TwitterParty. Twitter parties use a key phrase hashtag that keeps party guests in the loop on theconversation. Topics related to children and parenting are a natural fit for The Little StyleFile. Let The Little Style File set up the party and get the guests while you have a directconnection to your clients/consumers. The Twitter Party fee is $250.

Facebook ContestsA fun way to build your Facebook fan base is with a Facebook contest! Run through a thirdparty app, a Facebook contest consists of driving traffic to a Facebook page and having fansvote for an outcome. Past sucessful Facebook contests for The Little Style File have been aBack To School Photo Contest and Naught or Nice? Holiday Photo Contest.

Whether a winner is determined by a panel of judges or popular vote, Facebook contests getusers talking about your brand. The fee for a Facebook Contest run by The Little Style File is$250.

Previous Happy Customers

"Creative, inspirational, and wonderful women to work with. Witty content, great followingthis team goes above and beyond. I am very thankful to have them as a part of my marketingstrategy," says Maria from Shop Belle.

Dana from Tractenburg PR had this to say, "Working with The Little Style File is always apleasure. Their eye for kid’s style and fashion is dead on and we can’t thank them enough forbeing a fans of The Children’s Place."

"I am so excited to work with The Little Style File as I know that with Besty and her teambehind it, it will be a great success! Be ready for this fabulous blog because I know it will bejam packed with style for both Mom and Kids!" Eileen, Red Light PR

"I could not believe the amount of traffic we got through our web site from a giveaway! Also, itwas the right kind of traffic. The readers are stylish people looking for unique finds. They arethe kinds of people you want as your customers." Heather, Lemonade Couture

Thank you for taking the time to review The Little Style File Media Kit.

We look forward to adding your company to our Style Files!