the little book of happy brands 2015
TRANSCRIPT
The Little Book of Happy
www.butterflylondon.com
Spreading a little happinessWelcome to your very own piece of happy...
BEVERAGES
PET CARE
TECHNOLOGY
BABY
PERSONAL CARE
FOOD
CARS
CHARITY
OTHER
Categories of Happy... What is the Little Book of Happy?
At Butterfly London we are always looking for ways to spread some happiness in everything that we do. That is why we have created ‘The Little Book of Happy’, filled with our top picks of the latest things brands have been up to, to spread a little happiness of their own.
We hope it makes you smile and gives you warm fuzzies inside.
www.butterflylondon.com
Coca-cola #WishUponACoke
Coke bring happiness to people by making their dreams come true.Coke delivers a heartwarming campaign with #WishUponACoke – continuing the brand’s mission to spread happiness around the world. The campaign grants homesick expats working in Dubai, with a wish for their loved ones back home in India, Pakistan and the Philippines.
‘Wish Booths’ were set up across Dubai giving people the chance to step inside and make their wish – for four of them their wishes came true as the #WishUponACoke team travelled to remote villages and towns to fulfil them and deliver happiness.
CAMPAIGN
Purina:Puppyhood
Pets can bring a lot of happiness and love. Earlier this year Purina joint forces with Buzzfeed to launch ‘Puppyhood’ – the three minute long spot shows a man bonding with his adorable new puppy after bringing her home for the first time.
The hilariously cute video instantly melted hearts around the world, the internet literally went crazy for it – getting 400,000 views merely hours after it was uploaded.
Alongside the video Purina also launched a Puppyhood website that guides you through your puppyhood journey.
CAMPAIGN
https://www.youtube.com/watch?v=L3MtFGWRXAA
PRODUCT INNOVATION
SensorWake:Smell Alarm Clock
A good nights sleep has proven to boost happiness, and according to French engineering student, Guil-laume Rolland ‘human beings were not meant to wake up to iPhone alarms’. So he set out on a mis-sion to change it by developing the world’s first olfactory alarm clock.
SensorWake is an innovative new gadget that gently wakes up users by releasing a fragrance until they wake up.
Scents range from freshly brewed coffee and hot croissants to the seaside and even the smell of dollar bills.
http://sensorwake.com/en/
CAMPAIGN
Operation Smile:Charity with a smile
When you are happy you can’t help but smile. Operation Smile is an international charity that provides free surgery to children born with cleft palates.
Their newest campaign gives children a reason to smile again by painting their faces with fun colourful characters. The ‘Painted Smile’ campaign, from BBDO Proximity, reminds us that paint is just a temporary solution and they need people to donate to restore children our the world with the happy smile that they deserve.
CAMPAIGN
Natura Mais Perto:Reuniting people
Happiness for many is being united with loved ones. Brazilian cosmetics brand launched a new campaign called “Natura Get Closer” (“Natura Mais Perto”) in the aim of reuniting people who are apart.
The advert features recorded video messages from those who live far away from their loved ones, the video is then personally delivered, along with product gifts from the brand, to their friends and families.
https://www.youtube.com/watch?v=VcJ6Jt-CvN4
BRAND EXTENSION
Google Play:Music to lift you up
Music has always had the ability to lift spirits and now Google is giving people the mood-enhancing powers of music for free.
Google Play Music is a streaming service that is set to change the way music is enjoyed on your smartphone. It not only allows you to source music and radio but also lets users make playlists to correspond with their mood.
The vibrant and upbeat ad showcases the fun and joy of music for ‘when you’re waking up the happiest pop hits because it’s silly nice out!’.
https://www.youtube.com/watch?v=PfnxgN_hztg
CAMPAIGN
Wall’s:#GoodbyeSerious
Wall’s recently went on a mission to make office workers happier one ice cream at a time.
The brand visited several offices in the form of a tiny ice cream truck (complete with comical full grown male driver). The stunt was part of the Wall’s new #GoodbyeSerious campaign which aims to inject a bit of fun into people’s lives.
https://www.youtube.com/watch?v=KG87hLKHjSE
CAMPAIGN
McDonalds: Bring strangers together
Happiness is there to be shared, and Mcdonald’s Canada set up a fun stunt that aimed to bring strangers together over a Mcdonald’s meal.
They created a special bench between two seats that unveiled a free treat, with a screen behind them playing a jingle and the tagline ‘sometimes, all it takes for strangers to connect is a little surprise.’
https://www.youtube.com/watch?v=cXJ2n5tLn4Y
CAMPAIGN
HyundaiLove from above
It is important to show the ones closest to you that you love them to make them happy and Hyundai’s recent campaign stunt did this, and it was out of this world. Literally.
In a video that is guaranteed to give you goose bumps, the brand delivers a loving message from daughter to father – from earth to space.
The epic ad even broke records as the largest tire track image ever made. The scale of production is vastly impressive but it is the human emotion that it is rooted in that leaves you with that warm, happy feeling.
https://www.youtube.com/watch?v=3EOAXrTrsOE
PRODUCT INNOVATION
Personal Relaxation Pod
Everyone knows that in order for you to be at your happiest all day you need a moment to regenerate and relax. This ‘Personal Relaxation Pod’ allows users to completely switch off from the outside world for three minutes of meditation.
The device has been invented to reduce stress and increase your happiness and wellness with a multi-sensorial relaxation technology mask and also an app to guide you through the different steps of meditation.
https://www.indiegogo.com/projects/personal-re-laxation-pod-beat-stress-in-3-minutes#/story
CAMPAIGN
Huggies:3D Ultrasound
Bringing a new baby into the world can be one of the happiest times in ones life... and emotional. Huggie’s Brazil released the tear-jerker of all tear-jerkers this year. The advert follows Murilo, a blind woman who is ‘counting the day’ until she gets to meet her first child. Unable to see her son during an ultra-scan, she is given a 3D printed sculpture of her baby that she is able to touch. Conveying the message that ‘every mom deserves to embrace each moment’, the incredibly heart-warming video has pulled heart-strings around the globe and quickly became a viral success.
https://www.youtube.com/watch?v=KD0AC43fc_4
CAMPAIGN
KOODO: Choose Happy
Koodo – the mobile company from Canada prides itself on the fact that it is fair, honest and makes a lot of people happy. So their latest campaign revolves around the message of ‘choose happy.’
The ad expresses the core concept of happiness in quirky, offbeat, fun, surreal and cute ways (expect lots of kittens).
The insight behind the communications came out of a study revealing that whilst customer satisfaction across the telco industry in Canada was very low, Koodo’s customers remained happy.
http://www.adweek.com/adfreak/happiest-and-most-colorful-mobile-phone-campaign-ever-164588
Coca-cola: Smile
This Coke campaign focused on babies in an effort to share their infectious happiness.
The video features adorable little ones smiling and laughing – encouraging us to find our inner baby smile (babies smile more than 40 times more than adults a day!).
The ad was a huge hit on YouTube, with over seven million views. We challenge you to watch it without smiling.
CAMPAIGN
https://www.youtube.com/watch?v=6kM6nLliKzM
CAMPAIGN
Dove: #RealStrength
Dove men care has released a heart-warming advert celebrating the touching moment when a man realises he is going to become a father for the first time, showing future fathers pure happiness.
The campaign communicates what strength really means for men – suggesting that it’s not all about physical masculinity, instead real strength is about caring and nurturing.
As part of the campaign, people were able to share advice to help new dads with the hashtag #RealStrength.
https://www.youtube.com/watch?v=R0-5HORRXU0
Purina:Kitty Calm
One of the cutest way to de-stress and boost happiness ever imagined is the Kitten Therapy by Purina.
The creative agency Soul Pancake has created a short video campaign featuring over stressed strangers taking part of a short stress therapy session inside of a large enclosed area full of kittens.
People noticed that after a few minutes playing with kittens, their stress was decreasing. We think that everyone should be able to get kitty therapy!
CAMPAIGN
https://www.youtube.com/watch?v=35T8wtmTbVg
PRODUCT
NEOM: Smell Happy
Luxury skincare brand Neom has different ranges of products based on moods and emotions, for example one is called “Scent to make you happy”.
The brand has developed scents and treatment sessions to nurture and boost the user’s mental wellbeing. Neom’s fragrances include 8 of the world’s most effective mood-boosting oils, to help promote positivity.
http://www.neomorganics.com/wimbledon.html?g-clid=CJ-i8tqctcYCFeHLtAodaOIIgQ
CHARITY CAMPAIGN
BAP: Bicycles Against Poverty
Happiness can come in many forms, and it can seem the simplest thing to some.At 7-years old Muyambi survived Malaria because his neighbour owned a bicycle and was able to quickly take him to hospital before it was too late. Realising how lucky he was, given how few people in Uganda own bikes, he later set up Bicycles Against Humanity.
The charity sets out to fight poverty by enabling wider access to bicycles. Even though it’s a simple vehicle, it represents ‘freedom, empowerment and opportunity.’ They give the poor access to markets to trade, access to schools to learn and access to clean water to live.
PRODUCT INNOVATION
EmoSPARK:
EmoSPARK is an artificial intelligence that becomes part of your house and exists to make you happy.
It has both functional and emotional features; on a practical level it connects to your WIFI and performs all the usual software-based tasks – sort of like a real life Siri. But the device also responds to your mood because it recognises human facial expressions, remembering what makes you happy or sad.
Do robots hold the key to human happiness? We might need more convincing on this one…
https://www.youtube.com/watch?v=odQw5BDnCRs
CAMPAIGN
Airbnb:#HostWithPride
To celebrate gay pride, Airbnb created a short documentary about travel and gay couples.
The campaign is a testimony of gay or transgender people and their own experiences of travelling as a couple around the world and how they have been perceived.
Airbnb wants to celebrate difference and tolerance and make sure that everyone remembers that travelling is a form of freedom. People should be welcome everywhere they go.
https://www.youtube.com/watch?t=81&v=OL2P2u45SCA
CAMPAIGN
United Nations:#HappySoundsLike
For the International Day of Happiness, the United Nation launched a campaign called #HappySoundsLike.
People were asked to nominate a song that make them feel happy. The final idea of the social media campaign was to create a huge happy playlist from all around the world to spread the messages of happiness globally.
http://www.happysoundslike.com/en/index.html
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We are a brand & innovation company that specialises in emotional insight and creating emotional connections with consumers.
Our expertise is in FMCG sectors in developed and developing markets.
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