the links india - customer journey strategy
DESCRIPTION
What makes Consumer Journey truly an amazing tool is its predicability and focus in studying consumer behavior and churning out a media and communication plan that ensures maximum ROI.TRANSCRIPT
Customer Journey Strategy
What is it?!
• Everything starts with the consumer…
• Brands need to understand their target audience behavior (expectation, priority point of contact, message to be addressed…)
• Hence, Brands can propose the relevant and fluid Brand experience to the target consumer through any points of contact
How does it work?!
• Every consumer is different and has a specific journey and expectations…
• We will segment the target audience accordingly
• We will deliver the right message at the right time, on the right points of contact, with the right creative tone
The Journey!
• The first step is the correct mapping of the customer journey
• In 6 or 7 dynamic steps
• We do it by interviewing your most recent new customers
• And by working with your marketing staff with our unique collaborative tool: BUSINESS MARKETING PURSUIT.
Business Marketing Pursuit!
• It is “a serious game” that will engage your staff and put them in your customer’s shoes
• The goal of the game is a mapping of the customer’s journey and lead it to your Brand
• Our consulting group of experts will guide you through each step of the game
• The results will be shared with our strategic and creative experts so that to create the smartest acquisition campaign for your products ever done!
Case study
MNH : a large Insurance company in France…!
• Wanted to expand and recruit new customers in the hospital sector: doctors, nurses and administrative staff
• Our interviews showed that these prospective customers are very skeptical of “ All these insurances companies that don’t know anything about health nor understand our jobs”
• Based on this insight, the campaign was an amazing success, mixing a major jump in clients acquisition and boosting Brand image
!
Videos released
• The campaign included a fake « Dr House » series – A hit on the French web !
• A special VIP buzz program including PR events like rock concerts
Website
http://www.alaffiche-mnh.fr
E-commerce
http://www.mnh.fr/
On-site professionnal & PR events
WEB ADS& TV replay
Web call-back
Point of sales trafic
Web serie(social network)
Search
Fulfilment packE-sales
Billboards
Press
The MNH Customer Journey Strategy activated a sophisticated media combination
Loyalty program
Social network activation
Kochi New Delhi Paris Nantes
The Links France & India: let us create more value for your
business!
ContactTim Guillois!!Andrine Mendez!!!
Asia!!India!!!
[email protected] / + 91 96 54 90 33 [email protected] / + 91 98 95 01 45 78!!!