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The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January 14, 2008 Columbia University Libraries Assessment Forum

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Page 1: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

The LibQual+ Survey @ CUL

Assessment Working Group

Jeff Carroll

Joanna DiPasquale

Joel Fine

Andy Moore

Nick Patterson

Jennifer Rutner

Chengzhi Wang

January 14, 2008

Columbia University Libraries Assessment Forum

Page 2: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

What is LibQual+?

LibQual+ is an online survey developed by the Association of Research Libraries (ARL) to measure user perceptions of library service quality.

Page 3: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

What is LibQual+?

• 22 core survey items– Library as Place– Affect of Service– Information Control

• Comment box

• 5 additional “local” items

Page 4: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

What is LibQual+?

• Users rate each item three times, on scales of 1-9:Minimum level of acceptable

serviceDesired level of serviceActual/perceived level of services

provided

• Comments can be about anything the user wants to tell us.

Page 5: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

Library as PlaceThis category addresses aspects of our

physical library spaces.

“Library space that inspires study and learning.”

“Quiet space for individual activities.”

Page 6: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

Affect of ServiceQuestions in this category refer to the

“personal touch” staff add to the library.

“Giving users individual attention.”

“Employees who understand the needs of their users.”

Page 7: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

Information ControlThese questions are about users access

to and use of physical and electronic information at the library.

“A website enabling me to locate information on my own.”

“The journals I require for my work.”

Page 8: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

Why LibQual+?

• Increasing need for accountability• Information for planning/trend

analysis• Peer institution comparisons• Marketing/relationship building• Improve library services!

• Valid, tested reliable instrument

Page 9: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

The Staff Perspective

• LibQual+ is not about criticism.

• LibQual+ is a great opportunity to learn more about library users and maintain the Libraries’ relevance on campus.

Page 10: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

The Details

When: Feb. 16 - 23, 2009

Who: ALL Morningside campus faculty, enrolled students, and CUL/IS staff

How: A link to the survey will be emailed to eligible participants

Page 11: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

The Goodies• First prize: 1 flat screen TV• Runners-up: $25 gift cards for Amazon.com

**CUL/IS staff are not eligible for incentives.

Page 12: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

LibQual+ Website www.columbia.edu/library/survey

Provides links to:– The LibQual+ Survey (UNI login

required)– FAQ about LibQual+– Results of 2003 and 2006 LibQual+

surveys– Other feedback mechanisms for library

users who do not have a valid UNI, such as “Suggestions”

Page 13: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

2006 LibQual+ Results

LibQual+ scores tell us about our users priorities, what they think we are good at, and areas where we could improve.

Page 14: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

LibQual+ Scores

Superiority Gap

Adequacy Gap

Desired

Minimum

Perceived

Page 15: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

2006 Priorities:Highest “Desired” Scores

Faculty Priorities

Graduate Priorities

Undergraduate Priorities

Print and/or electronic journal collections I require for my work

Making electronic resources accessible from my home or office

A library Web site enabling me to locate information on my own

A library Web site enabling me to locate information on my own

Print and/or electronic journal collections I require for my work

Making electronic resources accessible from my home or office

Making electronic resources accessible from my home or office

A library Web site enabling me to locate information on my own

Modern equipment that lets me easily access needed information

Page 16: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

2006 Top Performing AreasHighest “Perceived” Scores

FacultyTop Areas

GraduateTop Areas

Undergraduate Top Areas

Making electronic resources accessible from my home or office

Easy-to-use access tools that allow me to find things on my own

Print and/or electronic journal collections I require for my work

The electronic information resources I need

Making information easily accessible for independent use

Making electronic resources accessible from my home or office

Print and/or electronic journal collections I require for my work

Modern equipment that lets me easily access needed information

Readiness to respond to users' questions

Page 17: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

Weaknesses 2006: Furthest from Meeting Users’ Desired Expectations

FacultyWeaknesses

GraduateWeaknesses

Undergraduate Weaknesses

Dependability in handling users' service problems

Library space that inspires study and learning

Quiet space for individual activities

A library Web site enabling me to locate information on my own

Quiet space for individual activities

Library space that inspires study and learning

Employees who instill confidence in users

A library Web site enabling me to locate information on my own

A library Web site enabling me to locate information on my own

Page 18: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

Weaknesses 2006: Does Not Meet Or Barely Meets Users’ Minimum Needs

FacultyWeaknesses

GraduateWeaknesses

Undergraduate Weaknesses

Dependability in handling users' service problems

Quiet space for individual activities

Quiet space for individual activities

A library Web site enabling me to locate information on my own

Library space that inspires study and learning

Making information easily accessible for independent use

Print and/or electronic journal collections I require for my work

Print and/or electronic journal collections I require for my work

Library space that inspires study and learning

Page 19: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

The Big Picture Tool

• LibQual+ looks at the entire library system• We will work with each library to understand

the results

Page 20: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

How can staff help?

Staff can:– Fill out the survey!

– Distribute marketing materials

– Read the FAQ about LibQual+

– Direct users to the LibQual+ website

– Refer users to the [email protected] email

– Encourage users to take the survey!

Page 21: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

Contact the AWG:

[email protected]

Page 22: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

Learn more about LibQual+

• www.libqual.org– Learn how LibQual+ was developed and tested– Check out the FAQ – Find extensive bibliographies of LibQual+ articles– Watch a video introduction to LibQual+:

http://www.libqual.org/Information/Tools/libqualpresentation.cfm

Page 23: The LibQual+ Survey @ CUL Assessment Working Group Jeff Carroll Joanna DiPasquale Joel Fine Andy Moore Nick Patterson Jennifer Rutner Chengzhi Wang January

Photos courtesy of Flickr Creative Commons.

www.flickr.com/creativecommons