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The Learning-Based Virtual World An intrinsicall y interesting environment to teach kids something. 009 Numedeon, Inc. & DaVinci Minds, Inc. Cliff Zintgraff CEO, DaVinci Minds, Inc.

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TheLearning-BasedVirtual World

An intrinsically interesting environment to teach kids something.

© 2009 Numedeon, Inc. & DaVinci Minds, Inc.

Cliff ZintgraffCEO, DaVinci Minds, Inc.

www.whyville.netFind PlaneWorks

Play the activity “WingFling”

© 2009 Numedeon, Inc. & DaVinci Minds, Inc.

Whyvillians Meet a VIP forDiscussion at the Greek Theatre

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Future Virologists

Whyvillians Meet a VIP forDiscussion at the Greek Theatre

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0 clams

80 clams

20 clams

50 clams

100 clams

They progress and stay for a long time

Whyville Beach©

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Our partners.

© 2007 Numedeon, Inc.

numedeon inc. ©

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Whyville Census - 2007

Page Views: 1 Billion

Visits: 35-40 Million

Monthly Hours Per Unique User: 3.5

Total Hours Spent: 5 Million

Chat Phrases Spoken: 500 Million

Educational games played: 8.5 million

numedeon inc.©

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> 5 Million Users Served (2009)

1999 2008

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5

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under 13 13-18 over 18

GirlsBoys2/3rds girls

12 1/2 AA

2008Numbers

Most Engaging.

The popular virtual world designed by Caltech scientists to give children 8 to 15 years of age a safe online spot to interact, play and learn, has caught fire. virtual world for teens and preteens allows kids to buy cool cyber-gear.

Community

Creativity

Ownership

Creating content in Whyville.

Avatar & face part design.

Avatars custom designed by users

Thriving face part industry

Millions of face parts created and sold

Users contribute to culture & history

Given tools, users ALWAYS surprise us

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Senator OrEoBaBy

“Digital Kids…researchhas shown that kidsengage deeply invirtual environments”

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Nutrition in Whyville

Healthy Diet

Not-So-Healthy Diet

“Hotwired Educational Site…Don't you wish thiskind of stuff was around when we were in school?”

587,000 requests to the Dietician.

RED TIDE

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Getty Museum

100 articles submitted each week

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Not Feeling Well?

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1000

2000

3000

4000

5000

6000

flu shots

infected

"Flu Shot"

Pandemic Data

Virus seeded Christmas Vacation

Detailed Metrics

In 2006, The Texas Workforce Commission funded Whyville to

help attract “tweens and teens” to Texas high-tech, high wage careers

in Biotechnology & Advanced Manufacturing.

Here’s what Whyville has done to accomplish that goal …

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Future Virologists

WhyvillePlaneworks

OUTREACH

OUTREACH

CAREERSIMULATION

Career

Pipelines

CAREERSIMULATION

Career

Pipelines

JOBS

Texas users are referred to the web sites of educational opportunities in the region they live in. We ENGAGE kids in

STEM education and we START THE PIPELINE by showing them where to continue their education.

Schools for biotechnology

Schools for advanced

manufacturing

Adoption in the Classroom – Waco ISD

• Integrated into 8th grade curriculum• Free, online lesson plans• 58 semester long classes• 1,010 students

Do We Teach the Way We Learn?

© numedeon, inc. 2006

Evaluator Cathleen Galas in Why WhyvilleStudying WhyPox Epidemiology

• a meaningful problem• collaborative • think critically about the spread• gathering data … making

hypotheses• many hours outside school• deep questions, researched

answers• took responsibility for their own

open-ended learning• productive citizens

Opening face part stores;Whyville Times articles

Designing face parts

Building airplanes

Building ion engines

Passing chat test

Chat test; tutorials

The Latest

State Government

CommunityColleges

UniversitiesWorkforce

Boards

GreenEnergy

Non-Profit

Promotion of Green Energy Education and Jobs

TheLearning-BasedVirtual World

An intrinsically interesting environment to teach kids something.

© 2009 Numedeon, Inc. & DaVinci Minds, Inc.

Cliff ZintgraffCEO, DaVinci Minds, Inc.

“Report Decision: You are muted for 3 days due to inappropriate behavior.”

City Workers = Law & Order

Underage newbies cannot chat until they….• Visit the site 3 times• Submit signed parental permission slip• Pass ‘Chat License’ test

Whyville is SafeExceeds All Standards Established by COPPA

“A Networked Town That PutsSafety and Education First”

What Is Whyville?

All in all, a proprietary 12 pronged defense

mechanism (11 of which, nobody else does!).