MARKETING KIT 2019

THE LEADERS & INNOVATORS IN SUPERYACHT CREW MARKETING

ACREW EVENTS CALENDAR

SPONSORSHIP OPPORTUNITIES

Event Sponsorship €2,000As an event sponsor you can choose which activity suits your brand: Workshop•Crew Consultation•Crew Challenge• Registration

ACREW and Yacht Club Port de Plaisance expect over 350 crew members from over 50 superyachts to participate in the 3rd edition of the “Sint Maarten Rendezvous”. This event will take place on the 6th and 7th March 2019 and a shuttle service will be provided to allow crew to attend from all of the marinas. Crew will improve their onboard skill set through valuable workshops from some of the leading superyacht

businesses in the industry.

A great opportunity to showcase your services to a captive audience.

√ Network with a large number of crew members and captains at the end of the Caribbean season√ Connect with over 50 superyachts from all Marinas on the island

SINT MAARTEN RENDEZVOUS

Sponsorship Benefits√ Inclusion in programme. This includes the description of your activity, mention in the business directory and logo on the back cover√ Logo on photocall√ Partner Page on www.acrew.com√ Inclusion in email footer in ACREW member communications

YACHT CLUB PORT DE PLAISANCE, SINT MAARTEN

7TH - 8TH MARCH 2019

SOLD

SPONSORSHIP OPPORTUNITIES

Title Sponsorship € 5,000

Sponsorship Benefits√ Be the name giver of the department-focused Insights Day√ Have your brand on all print and online collateral√ All benefits related to Event Sponsorship

ACREW Insights is a new concept which has been developed to bring businesses in direct contact with their target market. Solely for senior and career-driven crew members, our Insights events are invite only and can host up to 20 crew members. They are an educational day of discussion focused around an important topic. 2019 will see an insight event for Chief Stewardesses and Pursers, one for Chief Engineers and ETOs, and one for Captains and First Officers. It provides an exclusive opportunity for businesses to enter Mallorca’s premier shipyard

Astilleros de Mallorca and showcase their knowledge, products and services directly to the decision makers on board.

√ Network closely with captains and heads of department√ Showcase your company in an intimate environment

ACREW INSIGHTS PALMA

Event Sponsorship € 2,000As an event sponsor you can choose which activity suits your brand: Seminar•Roundtable•Panel discussion•Lunch

Sponsorship Benefits√ Lunch with Captains√ Logo on partner roll-up banner√ Partner page on www.acrew.com√ Logo on notebooks √ Inclusion in TV presentation

PALMA DE MALLORCA, SPAIN

26TH APRIL 2019

SPONSORSHIP OPPORTUNITIES

Title Sponsorship €15,000Be the name giver of the official crew lounge at the Palma Superyacht Show. Benefit from your brand being promoted everywhere, to all crew, with extensive visibility.

Event Sponsorship €2,000As an event sponsor you can choose which activity suits your brand: Workshop•Crew Consultation•Lunch•Happy Hour•Registration

ACREW hosts the official crew lounge at Palma Superyacht Show for the sixth year running. With the show itself growing substantially each year, our numbers reached 451 crew members from 179 superyachts in 2018. The lounge itself has an outdoor terrace which creates a comfortable space for crew and businesses to enjoy the show. Valuable workshops will be hosted to provide crew with free training from some of the leading companies in the superyacht industry. Combined with lunches, crew consultations and happy hours the Crew Lounge will

once again be the place to network.

√ Be part of the official crew lounge of Palma Superyacht Show√ Showcase your area of expertise to over 450 crew members√ Enjoy a private space to hold business meetings

OFFICIAL CREW LOUNGE ATPALMA SUPERYACHT SHOW

Sponsorship Benefits√ Inclusion in programme. This includes the description of your activity, mention in the business directory and logo on the back cover√ Logo on flyer√ Logo on poster√ Logo on partner banner√ Partner page on www.acrew.com√ Inclusion in email footer in ACREW member communications √ Inclusion in TV presentation

PALMA DE MALLORCA, SPAIN

27TH APRIL - 1ST MAY 2019

SPONSORSHIP OPPORTUNITIES

Crew Party €5,000Sponsor the Crew Party at the MYBA Charter Show. Benefit from your brand being promoted to over 400 crew attending.

Sponsorship Benefits√ Logo on crew party flyer√ Logo on crew party poster√ Logo on screens√ Partner page on www.acrew.com√ Inclusion in invitation to MYBA crew√ Combined logo on MYBA show signage

The fifth edition of ACREW at MYBA Charter Show continues to provide superyacht crew with unique learning opportunities. This year's programme will be filled with interactive workshops and thought provoking roundtable discussions. ACREW is in collaboration with MYBA to teach crew from some of the most well-known charter yachts in the industry tips and tricks for an even more successful season in the Med.

Having already acclaimed a prominent presence at the show, ACREW will host the infamous closing Crew Party on the final evening.

Celebrate the end of the show together and welcome the start of the summer!

√ Network with superyacht crew from the 50 leading charter yachts in the world√ Dedicated area to hold your crew consultations

MYBA CHARTER SHOW

Event Sponsorship €1,500As an event sponsor you will be included in the event collateral and you can choose which of planned activities suit your brand if available.

Sponsorship Benefits√ Logo on flyer√ Logo on partner banner√ Partner page on www.acrew.com √ Inclusion in email footer in ACREW member communications

BARCELONA, SPAIN

30TH APRIL - 3RD MAY 2019

SOLD SOLD

ACREW will be hosting the Crew Lounge at La Rascasse to provide a professional space with a friendly, relaxed atmosphere. It will be a central meeting point for Captains, Crew and Business Professionals during the Monaco Yacht Show. The programme will provide businesses

the opportunity to host seminars and events to promote their products and services to crew members.The activities deliver valuable learning for all professionals onboard and onshore.

√ Be part of this highly popular business and crew hub outside the show√ Host events to demonstrate products and services √ Private table to hold your business meetings

ACREW & IMM CREW LOUNGE AT MONACO YACHT SHOW

LA RASCASSE, MONACO

25TH - 27TH SEPTEMBER 2019

Title Sponsorship € 20,000Be the name giver of the Crew Lounge during Monaco Yacht Show

Sponsorship Benefits√ Event logo will include your brand√ Co branding of print and online collateral including outside the show √ Private table√ Dedicated photocall√ All benefits related to event & table sponsorship

Event & Table Sponsorship € 7,500Enjoy the Crew Lounge as your base during the Yacht Show and host a seminar for your target audience

Sponsorship Benefits√ Private table including lunch√ Inclusion in all print collateral√ Inclusion in general email campaigns√ Inclusion in general social media campaigns√ Inclusion in partner banner√ Inclusion in media

SPONSORSHIP OPPORTUNITIES

SOLD

Event Sponsorship € 5,000Enjoy the Crew Lounge as your base during the Monaco Yacht Show

Sponsorship Benefits√ Inclusion in all print collateral√ Inclusion in general email campaigns√ Inclusion in general social media campaigns√ Inclusion in partner banner√ Inclusion in media

Lunch Bag Sponsorship € 2,500 Be part of this unique offering to the Crew in the show

Sponsorship Benefits√ Your logo on 700 lunch bags distributed to the yachts in the show√ Include your flyer or special gift√ Inclusion in general email campaigns√ Inclusion in general social media campaigns√ Inclusion in programme. This includes the description of your activity, mention in the business directory and logo on the back cover

Registration Sponsorship € 2,500 Have your branding at the entrance of the ACREW & IMM Crew Lounge, where Crew sign up

Sponsorship Benefits√ A3 roll-up banner with your logo at the reception desk√ Your business cards at the registration desk√ Inclusion in general email campaigns√ Inclusion in general social media campaigns√ Inclusion in programme. This includes the description of your activity, mention in the business directory and logo on the back cover

Crew Party Sponsorship € 10,000Be the name giver of the annual Kick-Off Crew Party in the iconic La Rascasse

Sponsorship Benefits√ Crew Party posters√ Crew Party flyers√ Dedicated Crew Party banner√ Inclusion in general email campaigns√ Inclusion in general social media campaigns

Seminar Sponsorship € 5,000Host a seminar and showcase your expertise to your target group

Sponsorship Benefits√ Facilitate a seminar√ Designed invite for your seminar√ Inclusion in general email campaigns√ Inclusion in general social media√ Inclusion in Media

Lunch Sponsorship € 10,000Host your branded lunch in the garden lounge of La Rascasse

Sponsorship Benefits√ Sponsor one of the lunches in the Crew Lounge√ Have your branding up during lunch√ Live interview during the lunch√ Designed invite for your lunch √ Inclusion in all print collateral√ Inclusion in general email campaigns√ Inclusion in general social media campaigns

SPONSORSHIP OPPORTUNITIES FOR MONACO YACHT SHOW CONTINUED...

SPONSORSHIP OPPORTUNITIES

Diamond Sponsor€ 30,000

Sponsorship Benefits√ Be the name giver of the Crew Awards 2019√ A table of 10 in your company’s name√ Brand exposure on all collateral, print and online√ 1 full page advert & 1 page editorial in Crew Awards Booklet

Gold Sponsor € 15,000

Sponsorship Benefits√ A table for 10 in your company’s name√ Extensive logo exposure√ 1 full page advert

The Crew Awards 2019 promises to be the Superyacht crew event of the year. After a huge sell-out success in 2018 with over 275 attendees, it is guaranteed the numbers will over double in 2019. The event is expected to attract over 400 crew members and will be hosted in a convenient, prestigious location on the French Riviera. The evening will consist of a champagne reception, a three course dinner and a

soiree, celebrating crew members receiving global recognition for their professionalism onboard.

√ Become a part of THE crew event of the year√ Benefit from on-going exposure for months both before and after the event√ Ability to network with over 400 crew members on the evening

THE CREW AWARDS2019

NICE, FRANCE

12TH OCTOBER 2019

Silver Sponsor€ 10,000

Sponsorship Benefits√ A table for 10 in your company’s name√ Extensive logo exposure√ ½ page advert

Award Category Sponsor€ 5,500

Sponsorship Benefits√ Present the award onstage and to be photographed with the winner(s)√ A table of 10 in your company's name√ ½ page advert

SPONSORSHIP OPPORTUNITIES FOR THE CREW AWARDS CONTINUED...

Bronze Sponsor€ 3,500

Sponsorship Benefits√ A table for 10 people in your company’s name√ Logo on table collateral

After Party Sponsor€ 5,500

Sponsorship Benefits√ Name giver of the After Party√ Maximum brand Exposure during the After Party

SOLD

SPONSORSHIP OPPORTUNITIES

Title Sponsorship € 5,000

Sponsorship Benefits√ Be the name giver of the department-focused Insights Day√ Have your brand on all print and online collateral√ All benefits related to Event Sponsorship

ACREW Insights is a new concept which has been developed to bring businesses in direct contact with their target market. Solely for senior and career-driven crew members, our Insights events are invite only and can host up to 20 crew members. They are an educational day of discussion focused around an important topic. 2019 will see an insight event for Chief Stewardesses and Pursers, one for Chief Engineers and ETOs, and one for Captains and First Officers. It provides an exclusive opportunity for businesses to enter Mallorca’s premier shipyard

Astilleros de Mallorca and showcase their knowledge, products and services directly to the decision makers on board.

√ Network closely with captains and heads of department√ Showcase your company in an intimate environment

ACREW INSIGHTS PALMA

Event Sponsorship € 2,000As an event sponsor you can choose which activity suits your brand: Seminar•Roundtable•Panel discussion•Lunch

Sponsorship Benefits√ Lunch with Captains√ Logo on partner roll up√ Partner page on www.acrew.com√ Logo on notebooks √ Inclusion in TV presentation

PALMA DE MALLORCA, SPAIN

20TH NOVEMBER 2019

SPONSORSHIP OPPORTUNITIES

Title Sponsorship €7,500Be the name giver of this private Shipyard Event at Astilleros de Mallorca. Benefit from your brand being promoted everywhere,to all crew, with extensive visibility.

Sponsorship Benefits√ Event logo will include your brand√ Co branding of print and online collateral √ Partner page on www.acrew.com√ Inclusion in all email campaigns

ACREW Palma at Astilleros de Mallorca is returning for the 3rd year running - celebrating the end of a successful Mediterranean season. This prestigious shipyard in the heart of Palma provides the perfect learning platform for a busy ACREW event. The two day event will be filled

with valuable workshops, lunches and happy hours for crew members all over Mallorca.

ASTILLEROS DE MALLORCA

Event Sponsorship €1,500As an event sponsor you can choose which activity suits your brand: Workshop•Crew Consultation•Lunch•Happy Hour•Registration

Sponsorship Benefits√ Logo on flyer√ Logo on partner banner√ Partner page on www.acrew.com√ Inclusion in email footer in ACREW member communications

PALMA DE MALLORCA, SPAIN

21ST - 22ND NOVEMBER 2019

√ Network with key decision makers onboard at the start of the yard period√ Position yourselves as thought leaders in refit√ Unique opportunity to access the crew in this popular superyacht hub

SPONSORSHIP OPPORTUNITIES

Private Villa Event Sponsorship €3,000

Sponsorship Benefits√ Be part of an exclusive evening with captains and heads of department√ Showcase your commitment to excellence on board√ Participate in a captain's round table√ Have your branding at the Villa entrance and at the table

ACREW will be present in Antigua hosting various crew events. Heads of departments will be invited to a catered evening in Villa Zandoli, discussing the 2020 Crew Awards. The intimate setting allows businesses to connect and develop personal relationships with the department heads, as well as prove their relevant input into the discussion. The following evening, all crew will be invited to Antigua’s crew

bar, Abracadabra’s, for an evening to celebrate the success of the show.

ANTIGUA CHARTER SHOW

Captain's Dinner & Crew Party Sponsorship €15,000

Sponsorship Benefits√ Participate in the captain's dinner at Abracadabra's √ Be the name giver of the crew party at Abracadabra's.√ Develop the crew party theme together with ACREW√ Brand exposure during crew party√ Branding on captain's dinner table

ANTIGUA

4TH - 10TH DECEMBER 2019

√ Be one of the sponsors hosting exclusive superyacht crew events on the island√ Get logo exposure in Villa Zandoli and Abracadabra's

SPONSORSHIP OPPORTUNITIES

Event Sponsorship €2,000As an event sponsor you can choose which activity suits your brand: Workshop•Crew Consultation•Crewfest Games•On-board training

ACREW and Christophe Harbour celebrate the 5th anniversary of Caribbean Crewfest in 2020. Like the previous year, round about 20superyachts will travel in January to the beautiful island St. Kitts for the event. The event is organised to provide superyacht crew and captains with exciting learning opportunities in form of workshops and round tables, as well as leisure activities for them to explore the island.

This private event allows for great one-on-one time with Captains, Heads of Department and Crew in an amazing setting.

√ Network with superyacht crew in a light-hearted environment √ Create a bond with crew through active, exciting activities

CARIBBEAN CREWFEST

Sponsorship Benefits√ Inclusion in programme. This includes the description of your activity, mention in the business directory and logo on the back cover√ Logo on photocall√ Partner page on www.acrew.com√ Logo on notepads√ Inclusion in email footer in ACREW member communications

CHRISTOPHE HARBOUR, ST.KITTS

JANUARY 2020

COMMUNICATIONS

COMMUNICATIONSEmail Campaigns

2. Department Specific Email You need to target a specific department onboard as your interest group? Place an advert in one of our department

specific emails going out per event to each department.

Captain € 500.00

Engineer € 300.00

Interior € 300.00

Exterior € 300.00

Chef € 300.00

Max width 600px

Max height 400px

Quality 72DPI

File size 1MB

3. Event Recap EmailAfter each event ACREW shares the event experience in an email to the whole database with After movies and photo

galleries.

Advertisement SpecificationsThere are many different ways we can create your advert

and these are illustrated on the next page. Alternatively you can supply your own artwork for this focus area.

1. Event Announcement EmailBe part of an event announcement email going to ACREW’s database of 13,000 Crew. Reach all departments in an email campaign that performs with an open rate of +25%.

Department Per email

Social MediaACREW creates a social media campaign for you; to improve your brand awareness, increase your follower interaction or any other goal you wish to reach.

Our social media campaigns consist of 3 posts per platform. The 3 posts will consist of copy, media and a call to action. Depending on your goal, we can work out promotional offers, giveaways, announcements, small polls and much more, which can be discussed with our Marketing Manager. As every social media platform has different purposes/functionalities, the strategies differ per channel.

The 3 posts that are posted on @acrewyachting’s timeline will be shared by our social media team into the relevant Facebook and LinkedIn groups or added to instagram stories to reach maximum engagement.

@acrewyachting

INSTAGRAM FACEBOOKTWITTERLINKEDIN

€ 270

PER CAMPAIGN

€ 450

€ 150

€ 350

PLATFORM

COMMUNICATIONS

Have your Blog written and published by us: €600

Blog

BLOG ARTICLE EXAMPLE

NEW YEAR, NEW MEPOSTED ON JANUARY 24th 2019

The start of a new calendar year means different things to different people. For some reason, the beginning of January is a time for change. It gives some people the motivation to redirect their lives for the better; some give up bad habits, others commit to new diet regimes, and some change the direction of their lives completely.

Regardless of what resolution you committed to this year, the intention was to improve your life in 2019.

Whatever your goal may be, creating a plan to map out the steps you need to get there is the key to your success. With that in mind, you can use this tip not for future plans, but also to recognise what you need to

leave in 2018.

A major trend in 2018 was the importance of #mindfulness. Working as a superyacht crew member can be challenging. Confined living spaces combined with long working hours and cultural differences of piers often put stress on your mental health. Companies such as Crew-Glue use qualified experts in team development to achieve results to benefit crew relations onboard. A lack of communication is the root to most problems

onboard, so why not use this year to change that?

Get your interview filmed or do a vlog at our events for maximum exposure: € 600

Vlog

VLOG INTERVIEW EXAMPLE

1/4 Page Adver t €200

Adver t s izing:

Width: 148mm

Height : 52,5mm

1/2 Page Adver t €300

Adver t s izing:

Width: 148mm

Height : 105mm

ACREW Event Programmes

CONTACT US TODAY TO SECURE YOUR PRESENCE

Abi McGrathabi@acrew.com

+44 7584 149 369

Linda Daoudlinda@acrew.com

+ 44 7576 343 408

Arnold Mbiydzengeharnold@acrew.com+44 7584 149 370