CONTENTS

E M P L O Y E RC O R N E R

T O U R I S MS H O R T A G E S

A S K A C A S EM A N A G E R

FEBRUARY 25, 2016

the LEAD SheetA L A B O U R M A R K E T N E W S L E T T E R F O R G R E AT E RV I C T O R I A E M P L O Y M E N T S E R V I C E C E N T R E S

NEXT ISSUE:MARCH 10, 2016

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By Kate Wiley

The current economy has businesseslooking for ways to do more with less,

and that applies to hiring too. Social media iseveryone’s friend in this climate. It’s inex-pensive for employers to use and free to thejob seeker.

Among professional networking tools,LinkedIn is king. As of December 2015, Linke-dIn claims a total of over 400 million mem-bers. With the use of a few choice searchterms, a recruiter can zero in on the candi-dates who fit their criteria most precisely.Having instantaneous access to those individ-uals’ work histories, recommendations, and

accredited skill sets is equally helpful to thetime-starved Human Resources Manager. “Itreally does a lot of the work for them andbrings it into a concise, clear profile of whatthat candidate has to offer,” says RobertHansen, Assistant Network Administrator andLinkedIn expert at WorkLink EmploymentSociety.

On the flip side, the service makes it easyfor the job seeker to create a high qualityprofile; see Page 9 for 5 Practices to GetStarted on LinkedIn. But even the world’smost commanding profile will not get youhired without benefit of connections. Oftenit’s not what you know, but who you know.

(Continued on page 4)

AdvantageThe

worklink.bc.ca • gthiringsolutions.ca • beaconcs.ca 2February 25, 2016

By Kate Wiley

In another couple of months, Vancouver Island will beabuzz with framers' markets, their stalls spilling over

with brilliant shades of pink, green, orange and yellow. It’s afeast for the senses, but also an opportunity to exchangeideas with friends and neighbours. As any locavore will tellyou, the markets promote healthy eating by connecting con-sumers with farmers and fostering awareness around whatgoes on your plate.

Epicure, a company headquartered on a 33-hectare farm inNorth Saanich, aims to spread a similar message from withinthe home: With the right tools, even time-crunched workingparents need not sacrifice quality ingredients when preparingmeals. “At Epicure, we’re not radical fanatics; we’re passion-ate realists who challenge the food industry and rally aroundclean eating,” reads the company website.

Epicure’s vision grew out of Founder Sylvie Rochette’s im-pulse to sell her spice mixes at local markets in the mid-90s.The part-time business allowed her to stay home with herkids, and her creations minimized the time she spent in frontof the stove. Today, thousands of independent consultants,most of them women, do the selling for Epicure at privatehome parties, or cooking classes.

The company claims it shipped the height of Mt. Everest inExtraordinary Cheese Dip Gift Collections last year. Support-ing the sky-high sales are some 160 employees at the “HomeOffice” in North Saanich. And that number is growing. Thecompany hopes to find new team members at a job fair host-ed by GT Hiring Solutions on March 16. “Aside from the tech-nical skills specific to each opening, we are looking forpeople who show some energy around clean food and healthyeating,” says HR Generalist Michelle Philpott.

The prospect of reporting to work on a farm in North Saan-ich appeals to West Coasters, and job vacancies at Epicure reg-ularly draw 50 to 100 applicants. One way to stand out from

the crowd, according to Michelle, is to get creative with the“what makes you unique” field on the application form. Youmight explore what clean eating means to you, or how you’veused the product. There is a wealth of information on the com-pany’s mission and its corporate culture at epicurev2.com.

Also readily apparent on the website is the diversity of ex-pertise required to bring more than 200 spice blends andgourmet food products to our kitchens. Current openings in-clude Custodial Supervisor, Photo + Video Assistant, Receiving+ Inventory Clerk, and Customer Experience Team Lead.Some positions are easier to fill than others. A shortage offood manufacturing in the region makes it hard for Michelleto find people with the necessary food background to work inthe Operations department, for example. “Job seekers areoften misled by our pretty banners and glossy catalogues atfairs,” Michelle says. “They think we’re just after designers,but we’ve got a huge warehouse to operate.”

Applicants who make it past the interview are able to 1)articulate how their past experience relates to the role theyare applying for; 2) answer situational questions; and 3) dem-onstrate a willingness to learn about the how they can bestfit into the big picture. “Our team members, as we callthem, work really hard to support Epicure’s goals,” explainsMichelle, who raves about the office-wide meals, where ev-eryone comes together to try the product and have some fun.“If you’re willing to learn and expand your palette, there islots of opportunity here to take on more responsibility — weremain a fairly lean team.” Lean, perhaps, but well fed.

Got a story to share? Your success could inspire others. Emailkwiley@worklink.bc.ca.

“We are looking for peoplewho show some energyaround clean food and

healthy eating.”– Michelle Philpott,

HR Generalist, Epicure

3worklink.bc.ca • gthiringsolutions.ca • beaconcs.caFebruary 25, 2016

Those of you who buy the weekend edition of theGlobe & Mail may have noticed that the newsstand

price has climbed to four dollars. For that reason, I don’tbuy it as much as I used to, but I was glad I picked it up acouple of weeks ago. The Feb. 12 issue contained a multi-page breakdown of the tourism industry across the country.The low loonie is having an immense impact in this industryand the long term trends indicate future growth as well.

The size of the tourism sector in Canada may surprisesome. The Globe points out that this industry has a biggerimpact on the economy than mining, forestry and agricul-ture. In it’s never-ending yo-yoing, our loonie will at somepoint claw its way back to par with the American dollar, butthis sector will continue to grow.

The tip of the baby-boomer spear has now retired or willbe doing so very soon. They will shortly be followed by therest of their cohort. The average senior lives much longerthan in the past, remains more active, and looking for traveland recreational opportunities. At the same time, there aremore people leaving the workforce than entering it. Thisdouble whammy is going to impact the tourism sector in aprofound way.

In 2014 the Canadian Tourism Human Resource Councilestimated that, by 2030, tourism labour shortages could sur-pass a quarter of a million jobs across the country. go2hr, BCtourism industry’s human resource association, reported sev-eral years ago that more than 100,000 job openings in theprovince are expected by 2020. Currently the worker short-age is felt most acutely in communities like Whistler andTofino where a lack of affordable housing makes it evenmore challenging to recruit workers. As tourism continues to

By Tony Abbis

grow and become a prominent part of our economy, theseshortfalls will impact the rest of our province.

In recent years, tourism operators were able to turn to theTemporary Foreign Worker Program to fill vacancies. A crackdown on that program has forced the sector to re-think its longterm strategy in regards to recruiting and retaining workers.

People who work in this field often do not stay in it. Thecombination of low wages, irregular shifts, seasonal outagesand lack of career growth forces them into post-secondaryeducation or other careers. Tourism businesses often operateon thin margins and increased wage costs would be passed onto customers. As the Globe points out, however, the tourismpie is growing in Canada and the demographic trends are cre-ating new customers each day as the retirement numbersmount. Operators will have to decide which is worse; passingon increased costs to customers or shortening hours and daysof operation as currently happens with some businesses inWhistler.

Another way to attract young people to this field is with abroadly-based apprenticeship program. Right now in BC it isonly possible to enter into apprenticeships in cooking, bak-ing, meat-cutting and some guiding jobs. There is an oppor-tunity to include bicycle mechanics, front-desk clerks, nightauditors, guides and instructors, and a host of other occupa-tions as well.

The tourism industry needs to be perceived as a viable ca-reer option with opportunities for advancement, careergrowth, and an opportunity to earn more than the minimumwage. Until that happens, young people are going to seetourism jobs as a stopgap while they work their way throughschool or look for better opportunities. A robust apprentice-ship program involving the government, Industry TrainingAuthority, and tourism/hospitality operators, coupled withwage increases, would allow for workers to build their ca-reers and provide a stable, motivated workforce.

If this fails to happen, we will see a dynamic industry fallshort of its potential and endless reports about labour short-ages.

For links to resources and an archive of this column checkout worklink.bc.ca.

worklink.bc.ca • gthiringsolutions.ca • beaconcs.ca 4February 25, 2016

MANUFACTURING & FACILITIES JOBS

West Shore Parks & Recreation seeks a Parks Mainte-nance Worker I. High school graduation and one year ofprevious park and golf experience is required. Learn moreat westshorerecreation.ca > About Us > Employment. Clos-es Mar. 7.

Artistic Mouldings & Millwork requires a full-time Fork-lift Operator/Receiver with a valid Forklift license and atleast 2 years’ experience. Excellent math skills required.Go to workbc.ca. Expires Mar. 31.

Hudson’s Bay at Mayfair Shopping Centre seeks an In-vestigator Associate (Asset Protection) with a valid Pro-vincial Security guard license. Full flexibility withschedule (including evenings and weekends) required.Learn more at hbc.monstermediaworks.ca.

Canadian Forces Morale and Welfare Services is lookingfor a part-time Rink Attendant. High school diploma orequivalent required. Experience an asset. Find the com-plete job listing at ca.indeed.com.

Island Health requires a casual Maintenance Worker 3at Victoria General Hospital. Qualifications include Grade10 and two years' recent, related experience or equiva-lent. Apply online at viha.ca. Open until filled.

Greater Victoria Harbour Authority has 4-6 openings forSeasonal Dock Crew Members. Must be available to worka variety of shifts. Knowledge about boats and boatingpreferred. Go to gvha.ca/about-gvha/careers. Deadline toapply is Mar. 7.

BC Public Service is hiring an Asset Investment Recov-ery (AIR) Warehouse Supervisor. Qualifications include 5years’ experience in stores /warehouse environment, aswell as experience supervising others. Go towww2.gov.bc.ca > Job Postings. Closes Mar. 3.

Glenlyon Norfolk School is hiring a Custodian Supervi-sor - Cleaning Services. Qualifications include tradescertificate/diploma or equivalent experience. Find thecomplete listing at ca.indeed.ca.

Find and reconnect with former classmates and colleagues.Request recommendations from them, and don’t forget toreturn the favour! Every comment you make on LinkedIn in-creases your visibility and improves your chances of beingnoticed by an employer.

Growing your list of contacts increases the likelihood you

will know someone at the company you are considering for a

job. Use LinkedIn’s InMail feature to reach out to these inside

connections directly. Or request an introduction through one

of your common contacts. A survey commissioned by iCIMS, a

provider of talent acquisition solutions, found that most can-

didates (91 percent) referred by a director level or above

were hired. Even a recommendation from an entry-level em-

ployee resulted in a hire half of the time. “LinkedIn is espe-

cially powerful for those launching a career,” says Robert.

“Even if it’s someone who knows your dad or your uncle,

LinkedIn allows you to discreetly ask them to recommend you

to the person who is doing the hiring.”

LinkedIn can also help alleviate some of the pressure to

perform at networking events and other social settings whereprofessional peers are in the mix. Rather than trying to show-case your qualifications in an otherwise casual conversation,offer to follow up on LinkedIn. Once you’re home, send apersonalized connection request to keep the conversationgoing. Leave the sales pitch to your profile and reserve facetime for making personal connections.

Check in occasionally with those new contacts to strength-en the relationship. Comment on a colleague’s update or jobanniversary. Offer to help with a project they’ve undertaken,or ask them for assistance. People like to help – especiallywith simple requests. Need advice on a certification programor how to tackle a particular piece of software? Before youconsult Google, ask a contact for his opinion. And don’t for-get your manners. “Type a personal thank you for connect-ing,” recommends Carla Deter, Founder of LinkedIn ProfileServices Professional. “It only takes seconds and it will go along way to being remembered.”

Kate Wiley is editor of The LEAD Sheet. Contact her atkwiley@worklink.bc.ca.

(Continued from page 1)

5worklink.bc.ca • gthiringsolutions.ca • beaconcs.caFebruary 25, 2016

TECHNOLOGY JOBS

Beanstream is hiring a Developer Liaison in Victoria.Candidate must possess moderate to expert-level in atleast one programming language and be knowledgeable in1 or 2 additional programming languages; must also attendmeetups and hackathons. Learn more at beanstream.com> About Us > Career Opportunities.

BC Public Service seeks a Service and Data ManagementTechnician in the Environmental Assessment Office. Quali-fications include Grade 12 graduation, plus courses relatedto information systems or equivalent. Preference given tothose applicants with experience providing customer sup-port to help clients with computer hardware and software.Go to www2.gov.bc.ca > Job Postings. Closes Mar. 3.

FCV Interactive requires a .Net Developer – Contract.For a list of qualifications, including a sense of humourand positive attitude, go to fcvinteractive.com/careers.

Best Buy has openings for a Geek Squad Remote RepairAgent (Contract) and Geek Squad Online Technical Sup-port (Contract). Requirements include call centre and PCmaintenance/repair experience. These are work-from-home positions. Learn more at bestbuy-jobs.com.

ACD Systems seeks a Digital Marketing Coordinator inVictoria. Bachelor's degree in business management (mar-keting) or e-commerce degrees/diplomas required. Go toacdsee.com/en/about/careers.

worklink.bc.ca • gthiringsolutions.ca • beaconcs.ca 6February 25, 2016

TRADES & TRANSPORT JOBS

Flynn Canada is hiring Roofers in Victoria branch withall levels of experience. Candidates will have experiencein commercial, industrial or institutional building envelopeconstruction. Go to flynncompanies.com > Careers.

NAPA Auto Parts Division requires a full-time Driver.Qualifications include a high school diploma and validdriver’s license; 1 year previous delivery experience is anasset. Learn more at carrieres.uapinc.com. Closes Mar. 5.

Wilson's Transportation seeks a part-time Charter BusDriver with a Class 2 BC Commercial Licence with air brake

endorsement. Candidate must have no more than one vio-lation in the last 3 years. Go to victoria.craigslist.ca.

Fountain Tire seeks an Automotive Tire Technician inVictoria with a valid driver’s license and the ability toconsistently lift 50 pounds. One year of tire-related expe-rience preferred. Details at fountaintire.com > Careers.

Creative Woodcraft in Cobble Hill is hiring a full-timeShop Worker/Cabinet Finisher Helper. Cabinet shop ex-perience preferred; First Aid Certificate an asset. Find thecomplete listing at ca.indeed.com.

SOCIAL & HEALTH JOBS

The YMCA-YWCA of Vancouver Island is filling two open-ings for Supervisor, ECE/IT. Early Childcare Educator -Infant/Toddler License required. Candidate must alsohave a minimum of 2 years’ supervisory experience. Findthe complete listing at ecebc.ca > Job Postings. Appica-tion deadline is Mar. 4.

The YMCA-YWCA of Vancouver Island seeks an AquaticsAssociation Program Manager. Qualifications include adegree/diploma in a sports and recreation managementrelated field or combination of relevant experience andeducation, plus 5 - 7 years aquatic management experi-ence. Go to bcrpa.bc.ca > Jobs. Closes Mar. 4.

BC Association of Aboriginal Friendship Centres seeks afull-time Elder and Youth Coordinator. Qualificationsinclude an undergraduate degree in related field of study,or equivalent work experience, plus direct experience inprogram management. Find the complete listing atca.indeed.com. Closes Mar. 10.

Broadmead Care Society has openings for two Regis-tered Nurses. Current registration with CRNBC or CRPNBCand recent experience caring for adults with mentaland/or physical disabilities required. Learn more atbroadmeadcare.com > Work With Us.

Steve Nash Fitness World & Sports Club seeks a certifiedPersonal Trainer in Victoria. Candidate must be an ener-getic, enthusiastic networker and self-promoter. Go tosnclubs.com > Careers.

Atria Senior Living is hiring Wait Staff. Strong communi-cation and time management skills are required. Learnmore at atriaretirement.ca > Careers.

Island Health is recruiting a casual Addictions and Re-covery Worker with a post-secondary certification in Ad-diction Counselling or equivalent, plus two years’ recentrelated experience. Application details at viha.ca.

Hotel Grand Pacific seeks a Registered Massage Thera-pist – Contractor and a Massage Practitioner – Contrac-tor. The successful candidates will have flexibility withscheduling and must be able to demonstrate a keen un-derstanding of luxury service. Application details athotelgrandpacific.com/careers.

Central Saanich Animal Hospital is filling the full-timeposition of Animal Care Attendant (Overnight). Previousexperience or education in a veterinary/animal care facil-ity or human health care facility is required. Apply onlineat associatevets.com/Careers.

7worklink.bc.ca • gthiringsolutions.ca • beaconcs.caFebruary 25, 2016

PROFESSIONAL & ADMINISTRATIVE JOBS

Smart Dolphins is filling an Inside Sales Position in Vic-toria. Requirements include an entrepreneurial sense anda minimum of 2 years of related experience; no technolo-gy sales experience required. Details atsmartdolphins.com/culture/currentopportunities.

The YMCA-YWCA of Vancouver Island seeks a CenterManager - Downtown Branch. Qualifications include auniversity degree in Business Administration or combina-tion of related education and experience, plus 5 - 7 yearsmultidiscipline management experience, preferably in acharity/not-for-profit environment. Go to bcrpa.bc.ca >Jobs. Application deadline is Mar. 4.

Acklands-Grainger has an opening for an Account Man-ager in Victoria. Three to 5 years of sales experience isrequired; outside sales experience preferred. Go toacklandsgrainger.com > Careers.

The Greater Victoria School District is looking for anAccounts Clerk – General. The candidate must haveGrade 12 or equivalent and completion of Financial Ac-counting 1 and Financial Accounting 2 or equivalent, plustwo years specific financial accounting experience. Findthe listing at makeafuture.applytoeducation.com. ClosesMar. 4.

ADT is hiring a Small Business Sales Representative inVictoria. High school diploma or equivalent required; pre-vious B2B sales experience is a plus. Apply online atjobsatadt.com.

National Money Mart requires a Collection Specialist inVictoria. High school diploma or equivalent required;phone experience preferred but not required as training isprovided. Go to moneymart.ca/careers.

Revera is hiring a Receptionist for its Parkwood Placeretirement home. Candidate must have above averageinterpersonal, oral and written communication skills; pre-vious experience in reception is considered an asset.Learn more at jobs.reveraliving.com.

The Township of Esquimalt requires a Senior Engineer-ing Technologist with a diploma in Civil Engineering orSurvey Technology and 5 years of experience in a munici-pal or similar environment. Learn more atcivicinfo.bc.ca/careers. Closes Mar. 11.

Greater Victoria Harbour Authority seeks a Reserva-tions Assistant to work a six-month term contract be-tween April and September 2016. A minimum of 2 years’experience in reservation coordination and working knowl-edge of marina operations preferred. Go togvha.ca/about-gvha/careers. Deadline to apply is Mar. 3.

WorkSafe BC is hiring an Occupational Safety Officer inVictoria. Four years of industry experience or a Bachelorof Science and three years’ experience required. Moreinformation at jobs.localworkbc.ca.

The City of Victoria is recruiting a Deputy City Clerk/Manager of Legislative Services, responsible for manag-ing a team of eleven who oversee all procedures relatedto the preparation of Council and committee reports,agendas and minutes. Experience in local government set-ting from a corporate administration perspective required.Learn more at civicinfo.bc.ca/careers. Closes Mar. 7.

Bell Media in Victoria seeks a temporary, full-time Cre-ative Writer. Degree or diploma from a recognizedBroadcast/Journalism Program or equivalent experience isrequired. Apply online at jobs.bce.ca. Closes Mar. 8.

QUOTE OF THE DAY:

If the wind will not serve, take to the oars.

— Latin Proverb

Feedback? Send your comments to kwiley@worklink.bc.ca.

HOSPITALITY & CUSTOMER SERVICE JOBS

WildPlay Element Parks is hiring a full-time Park SalesAgent. Qualifications include at least 2 years of recentsales experience and a minimum typing speed of 50 wordsper minute. Learn more at victoria.craigslist.ca. Deadlineto apply is Mar. 11.

Enterprise Rent-A-Car is looking for a ManagementTrainee in Victoria and Sydney. Qualifications include abachelor’s degree (preferred) or three-year diploma oruniversity degree. Some experience in Sales, CustomerService Experience, Management /Supervisory Experienceor Military Leadership also required. Apply online atcareers.enterprise.com.

Shoppers Drug Mart on Douglas St. seeks an AssistantFront Store Manager with a post-secondary education andproven leadership and staff management abilities. Flexschedule requires some weekends and evenings. Details atjobs.shoppersdrugmart.ca.

Best Buy Langford has openings for a Customer ServiceRepresentative, Connected Solutions Specialist andHome Solutions Specialist. Customer service skills re-quired; current knowledge of the latest technology prod-ucts and industry trends an asset. Go to bestbuy-jobs.com.

SportChek at Hillside Centre is hiring a Sales Associate(Bike). Qualifications include a passion for biking andknowledge about the sport and the equipment involved.Previous customer service experience is an asset. Learnmore at sportchekjobs.com/jobs.

Coast Capital Savings is recruiting Youth Team Mem-bers. This paid position is a one-year term starting July 1,2016. Work full-time during the summer and part-timewhile in high school. Gain work experience as a MemberService Representative in a local branch and communityrelations experience as a Coast Capital Savings Ambassa-dor. Visit coastcapitalsavings.com > About Us > Careers.

The Home Depot in Saanich seeks a part-time ServiceDesk Associate with the ability to work a flexible sched-ule including evenings and weekends. Excellent communi-cation skills and customer service skills required. Go tojobs.homedepotjobs.ca. Closes Mar. 4.

Ardene is hiring a part-time Sales Associate at VictoriaBay Centre. Qualifications include some high school and 1year of retail or customer service experience. Apply on-line at ardenecareers.com.

The Fairmont Empress is recruiting a Conference Ser-vices Manager with previous leadership experience withina luxury brand. University/ college degree in a relateddiscipline preferred. The hotel also has an opening for aGuest Services Agent. More information atfairmontcareers.com. Closes Mar. 4.

TD Bank is hiring a part-time Customer Service Repre-sentative in Victoria. Candidate must have excellent com-munication skills and flexibility to work evenings andweekends when required. Learn more attdcanadatrust.com > About TD > Careers.

5 Practices to Get Started on LinkedIn

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REGISTER HERE:http://www.eventbrite.com/e/island-health-authority-employer-forum-tickets-21494925902

Are you interested in knowing about careerswith Island Health?

WorkLink Employment Society and the Military Family Resource Centre welcomesRod O’Connell, Strategist, Talent Acquisition & Retention for Island Health.

Topics he will cover include: how to navigate their on-line application system,preferred style of resumes, interview preparation and much more! You can ONLY

apply to Island Health through their on-line system, so this Forum will help you learnhow to be a competitive applicant.

Did you know …?Island Health is Vancouver Island’s largest employer.

Employment is not limited to healthcare positions: there are 900 other job categories.Due to the aging population, healthcare professionals will be in demand.

The Employment Program of British C olumbia is funded by the Government of C anada and the P rovince of British C olumbia

Brought to you by:

Employer Forum Featuring

For more information contact Barb or Jen at 250-478-9525

Date: Wednesday, March 9Time: 10:00 am – 12:00 pmLocation: Military Family Resource Centre, 2610 Rosebank Road, Colwood, BC

REGISTER HERE:

FrameWork Job Search Program

● Unemployed, non-EI BritishColumbians who are LandedImmigrants or CanadianCitizens and are not attendingschool

●A non-EI individual is one whohas not established a regularEmployment Insurance claim inthe last three years; and/or hasnot established a maternity orparental claim in the past fiveyears

Program Offers:● Up to 4 weeks of facilitated group work with follow up

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Contact: 250.474.2598 Location: #101-847 Goldstream Avenue, LangfordOpen to Westshore, Sooke and Greater Victoria Residents (exception ~ Saanich Peninsula)

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2016 Start Dates:7 March, 2 May, & 27 June