the lead generator users’ guide registering, posting and searching
TRANSCRIPT
The Lead GeneratorUsers’ Guide
www.LeadGenerator.comRegistering, Posting and Searching
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Overview - Part I• Registration
– User– Company– Business Card
• Posting your company’s initial entries– Company Description– Products & Services– Needs– Organization Chart– Leads– Ads, blogs– Contacts
• Searching for leads– Sending and responding to messages
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Checks and Blocks
You Must: To Do the Following:Register Access the system
Post Company Description Search Company Descriptions
Post Needs Search Needs
Post Products & Services Search Products & Services
Post Leads Search Leads
Post Your Organization Chart
View Other Companies’ Organization Charts
Reply to Messages Send Messages
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1. Registration
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1a. User Registration
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1a. User Registration
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1a. User Registration
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1a. User Registration
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1a. User Registration
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1b. Company Registration
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1b. Company Registration
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1c. Company Registration
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1d. YourBusiness Card
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Registration Complete
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The Lead GeneratorUser’s Guide - Part II
www.LeadGenerator.comPosting Your Company’s Data
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Overview - Part II• Registration
– User– Company– Business Card
• Posting your company’s initial entries– Company Description– Products & Services– Needs– Organization Chart– Leads– Ads, blogs– Contacts
• Searching for leads– Sending and responding to messages
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2a. Your Company Description
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2a. Your Company Description
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2b. Your Products & Services
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2b. Your Products & Services
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2b. Your Products & Services
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2b. Your Products & Services
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Drill-Down Method
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2b. Your Products & Services
Drill-Down Method
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2b. Your Products & Services
Drill-Down Method
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2b. Your Products & Services
Drill-Down Method
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2b. Your Products & Services
Drill-Down Method
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2b. Your Products & Services
Text Search Method
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2b. Your Products & Services
Text Search Method
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2b. Your Products & Services
Select SIC Method
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2b. Your Products & Services
Select SIC Method
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2b. Your Products & Services
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The Lead GeneratorUser’s Guide - Part III
www.LeadGenerator.comPosting Your Company’s Needs
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2c. Posting Your Company’s Needs
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2c. Posting Needs
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2d. Posting Your Company’s Organization Chart
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2d. Posting Your Company’s Organization Chart
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2d. Posting Your Company’s Organization Chart
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2d. Posting YourCompany’s Organization Chart
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2e. Posting Leads
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2e. Posting Leads
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2f. Uploading Your Address Book
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2f. Uploading Your Address Book
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2f. Uploading Your Address Book
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2f. Uploading Your Address Book
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2. Summary
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2. Summary of Postings
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The Lead GeneratorUser’s Guide - Part IV
www.LeadGenerator.comSearching for “Leads”
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Overview - Part IV• Registration
– User– Company– Business Card
• Posting your initial entries– Company Description– Products & Services– Needs– Organization Chart– Leads– Ads, blogs– Contacts
• Searching for leads– Sending and responding to messages
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Checks and Blocks
You Must: To Do the Following:Register Access the system
Post Company Description Search Company Descriptions
Post Needs Search Needs
Post Products & Services Search Products & Services
Post Leads Search Leads
Post Your Organization Chart
View Other Companies’ Organization Charts
Reply to Messages Send Messages
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3a. Searching for Leads
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Oops!
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QuickTime™ and a decompressor
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Fixed!
3a. Searching for Leads
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3a. Searching for Leads
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3a. Searching for Leads
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3a. Searching for Leads
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3b. Searching for Needs
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3b. Searching for Needs
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4. Messages
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Making Inferences
• Direct Matches
• Based on Company Description
• Based on P&S
• Based on location, org chart, ads
• Buy-Side Applications
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5. Other Features
• Contact Management System
• Forum
• Chat
• Help
• Customer Service
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BenefitsFor Sales and Marketing Professionals• Reduce cold calling• Increase your close-rate• Shorten your sell-cycle• Reduce your sales expenses• Build up a back-log of qualified
prospects• Improve the quality of incoming
business• Get past gatekeepers• Penetrate new market segments
inexpensively• Communicate directly with decision
makers• Prospect more effectively• Increase sales profitability• Access a dynamic source of sales
leads• Help your company reduce costs
For Staff and Purchasing Professionals• Reduce the cost of goods and services• Improve the vendor selection process• Increase vendor quality and
responsiveness• Improve specification compliance• Save time finding qualified vendors• Identify strategic partners• Locate creative solutions to problems• Find profitable new product lines• Attract resources• Recruit qualified personnel• Negotiate purchasing requirements• Implement fair procurement rules• Issue RFQs• Help your company increase its sales
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Questions?