the lazy (efficient) approach to content marketing
TRANSCRIPT
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MasterContentMarketing.com
The Lazy
(EFFICIENT)
Approach to
Content Marketing
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Content Marketing can feel
like a never-ending slog …
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Gotta record
that podcastGotta write that blog post
Gotta post
that Facebook
update
Gotta make that video
Gotta get
the video
uploaded
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What if you could
find a way to make
content marketing
faster, easier, and
more fun?
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Presenting
The Lazy
(EFFICIENT)
Approach to
Content Marketing
MasterContentMarketing.com
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Content marketing is a creative act,
so approach it like an artist, a
musician, or a dancer.
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Make it a practice … you’ll get
better at the more you often you do it.
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And get LAZY
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The most creative people are also lazy — EFFICIENT — in their approach to their art.
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Lazy people find the fastest, easiest way to do something and they stick to it.
Why LAZY?
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Lazy people know how long it takes to do things and they give them the time they need … no more.
Why LAZY?
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Lazy people rely on rituals and habits — not willpower.
Why LAZY?
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Let’s build your content marketing habit
the LAZY way
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Will you stand or sit? Write your content where and how you’re most comfortable
Where
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What kind of lighting do you prefer? Natural light or a dark room with a single lamp?
Where
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Is your content creation station convenient? Find a spot you can get to easily.
Where
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Are all your tools within reach? Things like a thesaurus, dictionary, your favorite beverage … what else?
Where
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What sounds do you want around you when you write? Total silence? Music? White noise?
Where
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Can you eliminate distractions? Content is easier to create when you aren’t getting interrupted.
Where
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What time of day are you most creative?
When
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Can you block out this time several days a week to devote to content creation?
When
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Start your content creation time by warming up your writing brain.
Warm up
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Don’t think. Don’t judge. Just write.
Warm up
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Content marketing is a creative act.
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Approach it with lazy efficiency.
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Set up your environment to
support your work.
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Make content marketing a creative act by approaching it as a habit you look forward to practicing regularly.
That’s the way to master LAZY (EFFICIENT) content marketing!