the law of simplicity
DESCRIPTION
TRANSCRIPT
THE L
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OBJECTIVE
In these slide show’s we are going to talk about the law of simplicity on John Maeda’s theory S.H.E : which stands for {SHRINK HIDE EMBODY}.The example that we have chosen, that exhibits his theory is the company Apple .
JOB’s BIO
APPLE COMPANY HISTORY
Industry: Computer: hardware,
Software, Consumer electronics, and
digital distribution
Founded: April 1, 1976 (incorporated January 3, 1977 as Apple
Computer, Inc.)
Founders: Steve Jobs was an American businessman, designer and inventor. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc.
Steve Wozniak: is an American computer engineer and programmer who founded Apple Computer, Co. (now Apple Inc.) with Steve Jobs and Ronald Wayne.
Headquarters: Apple
Campus, 1 Infinite
Loop,Cupertino,California, U.S.
Number of
locations: 357 retail
stores (as of October 2011)
Key people: Tim Cook
(CEO)Arthur Levinson (Chairman)
Sir Jonathan Ive (SVP, Industrial Design)
Steve Jobs (Chairman, 1976-1985/2011;
CEO, 1997-2011)
REVENUE INCREASE US$ 108.249 billion (FY 2011)
OPERATING INCOME INCREASE US$ 33.790 billion (FY 2011)
PROFIT INCREASE US$ 25.922 billion (FY 2011)
TOTAL ASSETS INCREASE US$ 116.371 billion (FY 2011)
TOTAL EQUITY increase US$ 76.615 billion (FY 2011)
EMPLOYEES60,400 (2011)
APPLE PRODUCTS FROM DIFFERENT ERAS
Apple Macintosh
Model: M0001 (Lisa)Introduced: January 1984Price: US$2495CPU: Motorola 68000, 7.83 MHzRAM: 128K, later 512KDisplay: 9-inch monochrome screen
512x342 pixelsPorts: Two DB9 serial ports
Printer portExternal floppy port
Storage: Internal 400K SSDD floppy
optional external floppy ($495)OS: Macintosh GUI
(graphical user interface
Apple Newton
Model: H1000 Message PadAnnounced: May 1992Available: August 1993Price: $699.99 USCPU: ARM 610 (RISC) @ 20MHzRAM: 640K internal, 4MB PCMCIADisplay: 336 x 240 reflective LCDInterface: touch-screen w/ stylusPorts: RS422 serial, InfraredExpansion: one PCMCIA (Type II) slotOS: Newton OS v1.05
1983 • LisaThe first personal computer to use a GUI (Graphical User Interface). It contained a Motorola 68000 Processor running at 5 Mhz, 1 MB of RAM, two 5.25" 871k floppy drives, an external 5 MB hard drive, and a built-in 12" 720 x 360 monochrome monitor. Initial cost: $9,995.1984 • Mac 128kThe first affordable computer to include a GUI, and using the new 8 MHz Motorola 68000 chip. It came in a small beige case with a built-in black and white monitor, a keyboard, mouse, and a floppy drive that took 400k 3.5" disks—the first personal computer to do so. Initial cost: $2,495.
Apple Price History 1983-1984
PRICE HISTORY 2012
• Financial support• Student Discount support
APPLE PRODUCTS 2011
IMAC 27”inch Desktop IPhone 4s IPAD 2
MAC SALES
ENVIRONMENTAL FACTS ON IMAC COMPUTERS
Energy EfficiencyIMac is designed to be energy efficient right out of the box. It has even earned the EPA’s ENERGY STAR qualification for its low power consumption.
Eliminating Toxic SubstancesIt’s what iMac doesn’t have that makes it more environmentally friendly. It’s free of many harmful toxins, including mercury, arsenic, BFRs, and PVC.
RecyclabilityIMac is made from materials such as aluminum and glass, it’s more likely to be recycled and reused at the end of its long, productive life.
ENVIRONMENTAL FACTS ON IPHONE 4S
ENVIRONMENTAL FACTS ON IPAD 2
WHERE YOU CAN BUY THE APPLE PRODUCTS FROM?
The store or
online website
SHRINK- Apple Computer
• Taken out useless components • The Width of the mac
SHRINK-Apple
HIDE
The USB ports and other connections hidden away of the back of the new IMAC design
“The computer has infinite amount of capacity to HIDE in order to create the illusion of simplicity”
EMBODY
• “something we own feels can change how we feel”
• Word of mouth (viral marketing)-majority people desire one or owns on
• Top materials used- more desirable • Value for money- exquisite craftsmanship
etc.
EMBODY OF THE OPERATING SYSTEM
IMAC operating system capable of run windows as well as mac operating system
IMAC operating system is simple to use and therefore more friendly to use for dyslexia people because they can use the speech software capability
OVERALL
• Apple is all about SIMPLICIT• Concepts are simple • User friendly• Slick and clean interface/design