A GUIDE + WORKBOOK TO HELPYOUR 'BRAND' NEW LOOK TAKE OFF!

theLAUNCHGUIDE

Create a launch planYou want to generate interest and buzz and it can be as simple or as detailed as you’re comfortable with.

Here are some basics:Pick a launch date:

Decide on the methods in which you will communicate with the world. Social mediaE-newsletterPrintOther:

Plan a minimum of 2 posts prior to launch.Each post should be a sneak peek about your launch but don’t give it all away.

Update your digital collateralBefore launch:Update website

Even if you don’t have the time, money or resources to completely update your website with your new branding, at least upload your new logo.

Update (or create) e-newsletter themeUpdate Google business pageSetup new email signature

Day-of launch:Update social media avatars Update social header images

© 2020 PAAPER STUDIO / @JAANABRETT / PAAPERSTUDIO .COM

post ideas � A styled photo that shows your new logo, but crop it so you can only get a teaser.

A photo that has all your new brand colours but talk only about the meaning of the colours. (hint: Google ‘colour theory’)

A photo with a blurred business card, packaging piece or label.

A graphic from your new look.

A photo of yourself or employee and start telling (or re-telling) your start-up story.

Using your new fonts and colours create a graphic showcasing a new hashtag you will be using and why.

#paaperplane

More ideas:

Whether you have a new logo or a whole new brand identity, introducing it to the world can be nerve-racking. Help is here!

post ideas � Host a giveaway or promotion.Use this as a way to build up your email list (or to finally start one). Ex. Sign-up and get “a free printable” or for a chance to win a product or discount. NOTE: make sure you know about your preferred social platforms rules about promotions:ex. www.facebook.com/policies/pages_groups_events/

Start talking about your new look. What you like about it and how it relates to your business story.

Introduce a new or in-the-works product or service

Behind the scenes. How you work, what your space looks like.

Who did you work with to create your new look? What was the experience like?

Ask followers what they’d like to see you make/offer.

Collab your launch offers with another business.

Tell everyone. Ask for shares, likes, reviews. It’s a free way your friends and family can support you.

Launch day engagementPlan how you will engage and interact with people to get feedback and exposure on the day you officially launch your new look.

© 2020 PAAPER STUDIO / @JAANABRETT / PAAPERSTUDIO .COM

Have fun with it.Connect with followers�Commit to your new look + keep the momentum going.

ready for take off�