The Latest in Sustainable Innovation:

Unveiling the Green Fiber Bottle

Simon Boas Hoffmeyer

@simonhboas

Sustainability Director

Carlsberg Group

Why work on sustainable packaging, partnerships and innovations?

Why?

Carlsberg Group 2015

* 33 cl bottles

No. 1in Eastern Europe

140beer brands

120.3m.hl. of beer sold in 2015

No. 4largest international brewer

No. 2in Western Europe

7.5bnFree cash flow (DKK) in 2015

4

3bn

6

~45%

How are we working on it?

How?

• A collaboration platform where Carlsberg and partners work together to eliminate the concept of waste and improve the sustainability credentials of our products

• by using the Cradle-to-Cradle design framework when developing and marketing new products

Our partnership platform – The Carlsberg Circular Community

Cradle-to-Cradle logo is registered trademark of McDonough Braungart Design Chemistry LLC. Use here is limited to cases where Carlsberg is co-operating with EPEA

Cradle-to-Cradle operates with two different cycles –the technical and biological cycles

Carlsberg Group – Illustration: EPEA 2008

The partners in the Carlsberg Circular Community

Shrink wrap

Cans

PET kegs

Glass packaging

Coatings

Fiber based bottlesCommunication & PR

Paperboard Multipacks

What are we doing?

What?

Benefit Description

Biodegradable

• Includes a biodegradable fail-safe mechanism.Can degrade if unintentionally left as branded waste – Gives the nutrients back to nature

Bio-based• Reduce reliance on fossil fuels by using a

renewable resource as raw material

Functional & durable

• Ensure that consumers get same or better functional benefits and explore additional benefits to consumers (e.g. pack will keep beer colder for longer)

• Ensure shelf-life and quality aspects

Green Fiber Bottle Development project

Ask Me Anything session on

19

Learn more about Carlsberg Groups work with sustainability online.

www.carlsberggroup.com/sustainability

Thank you for your attention