the largest toys fair - mega show · 2020-01-07 · (asociacion espanola de fabricantes de juguetes...

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A Proven Exhibition Platform FOR REACHING GLOBAL MARKET Creating Unrivalled Business Opportunities For Exhibitors & Buyers 20 - 23 • 10 • 2018 www.asiantng.com HONG KONG CONVENTION & EXHIBITION CENTRE THE LARGEST TOYS FAIR IN HONG KONG EVERY OCTOBER Trade Media Partner : Supporting Organisation : See us on: Manager: Organiser: TOYS & GAMES SHOW Asian

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Page 1: THE LARGEST TOYS FAIR - Mega Show · 2020-01-07 · (Asociacion Espanola de Fabricantes de Juguetes - AEFJ) (Spain) • The Toy Association of India (TAI) (India) • Tokyo Toy &

- A Proven Exhibition Platform - FOR REACHING GLOBAL MARKET

Creating Unrivalled Business Opportunities For Exhibitors & Buyers

20 - 23 • 10 • 2018

www.asiantng.com

HONG KONG CONVENTION & EXHIBIT ION CENTRE

THE LARGESTTOYS FAIR

IN HONG KONG EVERY OCTOBER

Trade Media Partner : Supporting Organisation : See us on:Manager:Organiser:

TOYS & GAMES SHOW

Asian

Page 2: THE LARGEST TOYS FAIR - Mega Show · 2020-01-07 · (Asociacion Espanola de Fabricantes de Juguetes - AEFJ) (Spain) • The Toy Association of India (TAI) (India) • Tokyo Toy &

Exhibit Profile Baby Toys Baby & Nursery Products

Balls & Inflatable Toys Die Cast/Mechanical Toys & Action Figures

Educational Toys & Games Electronic Toys & Games

Models, Hobbies & Crafts Outdoor & Sporting Items

Soft Toys & Dolls Stuffed & Plush Toys

Ride-on Toys Toy Parts & Accessories

Show Name : ASIAN TOYS & GAMES SHOW

Show Dates : 20 - 23 OCTOBER 2018

Venue : HONG KONG CONVENTION & EXHIBITION CENTRE

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Highlight of Some Toys Exhibitors at 2017 Show

Jianfengyuan Toys Co., Ltd. (China)5F-G 2, G 4 & H 1, H 3

LK Trading Co., Ltd. (China)5F-C40

Shantou City Big Tree Toys Co., Ltd. (China)5F-E 2, E 4 & F 1, F 3

Sabmatt Corp. (Taiwan)5F-D21

Tailloon Balloons Co., Ltd. (Taiwan)5F-C 2

Tree Toys Corp. (Taiwan)5F-C21

Combuy (Hong Kong)5F-B37

Wing Hing Manufacturing Co., Ltd. (Hong Kong)5G-A 2, A 4 & B 1, B 3

Iris International Marketing Co., Ltd. (Hong Kong)5F-D22 & D24

Room Copenhagen AS (Denmark)5F-A30

I-silicone Co., Ltd. (South Korea)5F-A 2 & A 4

Wilton Bradley Ltd. (UK)5G-A34

Gathering 427 quality exhibitors in 545 booths ; Exhibitors come from Belgium, Czech Republic, Denmark, France, Germany, Hong Kong, Indonesia, Israel, Malaysia, Mainland China, Pakistan, South Korea, Taiwan, Turkey and UK.

Level 5

Level 4

Level 3

Level 2

Level 1Mezz

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Hall 5B Hall 5C Hall 5D Hall 5E Hall 5F Hall 5G

Hall 3BGrand HallGrand Foyer Hall 3C Hall 3D Hall 3E Hall 3F Hall 3G

Hall 1BHall 1A Hall 1C Hall 1D Hall 1EConvention Hall

Expo Drive EntranceRegistration

Harbour Road EntranceRegistration

HKCECExpo Drive Building HKCEC

Harbour Road Building

Asian Toys & Games Show

Page 3: THE LARGEST TOYS FAIR - Mega Show · 2020-01-07 · (Asociacion Espanola de Fabricantes de Juguetes - AEFJ) (Spain) • The Toy Association of India (TAI) (India) • Tokyo Toy &

A Show Where Global Buyers Converge

Australia

Italy

The Netherlands

France

Japan

UK

Germany

South Korea

USA

Some Of Prominent Toy Buyers Who Attended 2017 MEGA SHOW

12,245132coming

fromcountries and regions

SOURCE FROM 2017 SHOW(% based on non-Hong Kong Buyers)

NORTHAMERICA14.1%

CENTRAL& SOUTH AMERICAS

3.9%

MIDDLEEAST1.6%

OCEANIA5.3%

AFRICA1.0% ASIA41.3%

EUROPE32.4%

Page 4: THE LARGEST TOYS FAIR - Mega Show · 2020-01-07 · (Asociacion Espanola de Fabricantes de Juguetes - AEFJ) (Spain) • The Toy Association of India (TAI) (India) • Tokyo Toy &

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ENQUIRY & PARTICIPATION

(852) 2700 [email protected]

• Online banner adverts & eblast campaigns• Listing in international trade fair calendars• 24/7 Promotion at the show's official website

Online Promotion

Direct Phone Calls to Target Buyers● The professional multi-lingual

buyer call centre to make phone calls to target buyers to promote and invite them to visit the show

● Keyword search promotion at world famous and popular search engines● Promotion at social media: Facebook, WeChat & YouTube

Search Engines & Social Media Promotion

JOIN NOW TO EXHIBIT!HK$41,300

(US$5,343) A 9m² Booth at

Comprehensive Promotion CampaignPrint Ads● Ads at trade journals & publications

• La revue du Jouet (France)• Revista Espaco Brinquedo (Brazil)• Rynek Zabawek (Poland)• Spielzeug International (Germany• Świat Zabawek (Poland• The Toy Book (USA)• Toy Store (Italy)• Toy World (UK)• Toys (Germany)• Toys N Playthings (UK)• Toys News (UK)• Toyuncak (Turkey)

● Ads at relevant trade show directories

Outdoor Promotion & Billboard Advertising● Hand-distribution of

promotional flyers and buyer cards near the venues of major toys trade fairs around the world

● Advertising billboards and lightboxes inside Hong Kong Int’l Airport and selected MTR (subway train) stations

• HKTDC Hong Kong Toys & Games Fair (Hong Kong) 8-11 Jan 2018• The Toy Fair (UK) 23-25 Jan 2018• Spielwarenmesse Nuremberg Toy Fair (Germany) 31 Jan – 4 Feb 2018• Guangzhou International Toy & Hobby Fair (China) 8-10 Apr 2018• CBME India (India) 26-28 Apr 2018• Vietnam Int’l Maternity Baby & Kids Fair (Vietnam) 31 May – 3 Jun 2018• International Tokyo Toy Show (Japan) 7-10 Jun 2018• TrendSet - Summer (Germany) 7-9 Jul 2018• Indonesia International Toys & Kids Expo (Indonesia) 26-28 Jul 2018• Autumn Fair 2018 (UK) 2-5 Sept 2018

Promotion at Major Trade Fairs● Special promotional stands to recruit target buyers● Distribution of buyer leaflets and pre-registration cards

Collaboration with Trade Associations● Contact with influential trade associations in the toys and games industry

to gain their support and collaborative assistance in lining up trade missions and buying groups to visit the show• Asociación Mexicana De La Industria Del Juguete, A. C. (AMIJU) (Mexico)• Assogiocattoli (Italy)• Baby Products Association (BPA) (UK)• Bicycle Association of Great Britain (UK)• Brazilian Association of Toy Manufacturers (ABRINQ) (Brazil)• British Toy & Hobby Association (BTHA) (UK)• British Toy Importers Association (BTIA) (UK)• Cottage Industry Miniaturists Trade Association, Inc. (USA)• German Association of Toy Industries (DEUTSCHER VERBAND DER SPIELWAREN INDUSTRIE (DVSI) (Germany)• Hobby Association of Japan (Japan)• Indonesian Toy Traders & Manufacturers Association (APMI) (Indonesia)• Japan Plastic Toys Manufacturers' Co-oprative Association (Japan)• Juvenile Products Manufacturers Association (USA)• Kite Trade Association International (USA)• Korea Toy Industry Cooperative (Korea)• Malaysia Foodstuffs And Toys Merchants' Association (Malaysia) • NABAS - The Balloon Association (UK)• National institute of American Doll Artists (USA)• Osaka Toy Industry Association (Japan)• Suomen Leluyhdistys (Finland)• Taiwan Toy Manufacturers' Association (Taiwan, R.O.C.)• Thai Toy Industry Association (Thailand)• The Japan Toy Association (Japan)• The Spainish Association of Toy Manufacturers (Asociacion Espanola de Fabricantes de Juguetes - AEFJ) (Spain)• The Toy Association of India (TAI) (India)• Tokyo Toy & Doll Wholesalers Association (Japan)

● Direct mailing of promotional leaflets, invitations and multilingual marketing emails to the 126,000 global toys and games buyers in our database including importers, distributors, wholesalers, agents, mail-order companies, department stores, etc.

Direct Marketing

TOTAL

126,371126,371EUROPE THE AMERICAS ASIA AUSTRALIA

65,639 34,757 21,980 3,995

Buyer Incentive Sponsorship Program● The program offers qualified buyers

cash sponsorship up to HK$2,800 to subsidise their hotel and other expenses during their visit of the show.