the largest and most influential real estate investment and development event · pdf...
TRANSCRIPT
Organised by
THE LARGEST AND MOST INFLUENTIAL REAL ESTATE INVESTMENT AND DEVELOPMENT EVENT FOR EMERGING MARKETS GLOBALLY
OFFICIAL EVENT
GUIDE 2017POSTSHOW
REPORT2017
Foundation Partners Platinum Sponsors
Conference Silver Sponsors
Gold Sponsor Conference Platinum SponsorsSilver Sponsor Project Marketing Sponsor
Official Arabic Newspaper
Property Portal Partner
Business Partner
Global Media Partner Research PartnerOfficial Russian Publication Regional TV News
Partner
International Media Partner
Broadcasting Partner
Turkish Business Magazine
Media Partners
Conference Gold Sponsors Strategic Partner
TV PartnerOfficial Business Website
Turkish Business Magazine
Co-located withRegional Media Partner
THANK YOU TO OUR SPONSORS & PARTNERS
THE 16TH EDITION
of the middle east’s largest real estate exhibition Cityscape Global returned for 2017 with new launches across 42,000 sqm of exhibition space & a record of off plan sales topping AED870 million during the 3 days event.
M ore than 45,000 participants from across the real estate industry visited the show. Inaugurated by His Highness Sheikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai in the morning of the first day, and attended by Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister
of the UAE and Ruler of Dubai on the second day, Cityscape Global remains the largest and most influential real estate investment and development exhibition in the Middle East. The 2017 event attracted 276 exhibitors, representing companies from 25 different countries, as well as 37,821 visitors and VIP comprising of 191 nationalities.
191Nationalities
1,167Delegates &
Speakers
276Exhibitors
9Halls
37,821Visitors and VIP’s
589Media
Representatives
45,500Participants
16th
Edition
100Countries
CI T YSCAP E GLOBAL 2017 I N F IG U R E S
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 3
CITIES & REGIONAL AUTHORITIES
Investment Promotion Agencies, Economic Development Authorities, City Promotion Agencies and Authorities, Location Marketing Agencies, Regional Development and Investment Zones, Inward Investment Organisations
SERVICE PROVIDERS
Architects, Designers, Urban Planners, Engineering Consultants, Major Contractors, Project Management Companies, Real Estate Advisors, Real Estate Solution Providers
EXHIBITOR PROFILE
REAL ESTATE DEVELOPERS
Residential, Commercial, Hotel & Leisure, Retail, Industrial
FINANCIAL INSTITUTIONS
Banks, Investment Companies, REITs, Venture Capitalists, Hedge Funds, Fund Management Companies, Private Equity Investors, Asset Management Companies, Sovereign Wealth Funds
TOP 8 REASONS FOR EXHIBITING AT CITYSCAPE GLOBAL
1 GENERATING NEW SALES LEADS
2 INCREASING AWARENESS OF BRAND(S) / PRODUCTS / SERVICES
3 MAINTAINING COMPANY’S PROFILE / BRAND POSITION
4 MEETING/SELLING TO CURRENT CUSTOMERS
5 CONDUCTING SALES DURING THE SHOW
6 FINDING NEW AGENTS / PARTNERS
7 TO ENTER NEW MARKETS
8 LAUNCHING A NEW BRAND / PRODUCT / SERVICE
The show is going great. In fact, for the past two days and today as well, we can say that this is the best Cityscape since 2008 with respect to the attendance, with respect to the business opportunities, serious investors, serious brokers and this is what makes a great event.Mohammed Miqdadi, General Manager, RKM Real Estate
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 4
OF EXHIBITORS STATED THAT IT IS ESSENTIAL
FOR THEM TO EXHIBIT AT CITYSCAPE GLOBAL
76%
OF EXHIBITORS STATED THEY ARE SATISFIED OR
VERY SATISFIED WITH THE EVENT
92%OF EXHIBITORS AGREED
THEY ARE LIKELY OR VERY LIKELY TO EXHIBIT AT THE
EVENT NEXT YEAR
82%
OF OUR EXHIBITORS, THE ABILITY TO
SELL ONSITE HAD A SIGNIFICANT IMPACT ON
THEIR SALES TARGET
FOR 80%
276 EXHIBITORS FROM 25 COUNTRIES WERE PRESENT AT THE SHOW
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 5
VISITOR PROFILE20% INVESTORS
18% AGENT/BROKERS
14% DEVELOPER
10% ARCHITECTS/DESIGNER /PLANNER
8% ENGINEER/CONSTRUCTION/ CONTRACTOR
6% OTHER
5% PRODUCT SUPPLIER
4% MEDIA
3% BANKING/SERVICES
3% RETAILER
3% FACILITIES MANAGEMENT
2% GOVERNMENT
2% CORPORATE END USER/ OCCUPIERS
2% HOTEL MANAGEMENT
TOP 5 NATIONALITIES
1INDIAN
2EMIRATI
3PAKISTANI
4BRITISH
5EGYPTIAN
VISITOR ANALYSIS
of visitors agree that Cityscape Global is a
must attend event90%
of visitors stated they intend to make a
purchase or do business with a company they met at the show in the next 12 months
67%
91% of visitors are likely or very likely to
recommend the event to their friends and colleagues
of visitors were satisfied or very satisfied with
Cityscape Global 201791%
1UAE
2SAUDI ARABIA
3UNITED KINGDOM
4INDIA
5TURKEY
TOP 5 COUNTRIES OF RESIDENCE
52% of attendees were interested in off plan
real estate projects opposed tointerested in completed projects49%
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 6
A MBUL AN C E
EMERGENC Y U
NIT
A MBUL A N C E
A MBUL AN C E
A MBUL AN C E
A M BUL AN C E
A MBUL AN C E
A MBUL AN C E
AMBULANCE
Healthcare Facilities42%
Educational Facilities43%
GroceryStores35%12 3
MOST IMPORTANT FEATURES TO HAVE WITHIN CLOSE PROXIMITY:
A MBULAN C E
EMERGENC Y U
NIT
A MBULA N C E
A MBULAN C E
A MBULAN C E
A M BUL AN C E
A MBULAN C E
A MBULAN C E
AMBULANCE
A MBULAN C E
EMERGENC Y U
NIT
A MBULA N C E
A MBULAN C E
A MBULAN C E
A M BUL AN C E
A MBULAN C E
A MBULAN C E
AMBULANCE
IDEAL PROPERTIESStand-alone buildings in
suburban neighbourhoods with no commercial spaces
13%
Gated communities in Downtown/City Centre with commercial spaces
33%
Stand-alone buildings in Downtown/City Centre with no commercial spaces
34%
Compounds or gated communities
in suburban neighbourhoods
withcommercial spaces
20%
Cityscape Global has conducted a Real Estate Investor Sentiment survey in conjunction with YouGov, Informa’s research partner. The survey was based on a sample of 1,240 GCC investors and home buyers.
TO SOURCE INVESTMENT
OPPORTUNITIES
TO NETWORK AMONGST THE
INDUSTRY
TO SEE A PARTICULAR
PROJECT LAUNCH
TO MEET WITH A SPECIFIC
DEVELOPER
TO KEEP UP TO DATE WITH
MARKET TRENDS
TO PROMOTE THEIR COMPANY
TOP REASONS FOR VISITING
OF MOST HIGHLY SOUGHT-AFTER
PROPERTY TYPES ARE:
Two to three bedroom apartments
53%
I always attend Cityscape Global, but this year is better as they have allowed onsite sales. It’s a great news for visitors and we have visited a couple of stands with amazing deals so far compared to the previous years. We wanted to purchase a property last year but it was quite difficult to make a decision. Yesterday we bought from Dubai Properties and we are on the look out to purchase another one today.
Farhja – Pakistan, lives in Dubai
85% of attendees would
recommend this conference to others
55% of attendees were
C-level
Conference Platinum Sponsors Conference Gold Sponsors Conference Silver Sponsors Strategic PartnerTHANK YOU TO OUR CITYSCAPE GLOBAL CONFERENCE SPONSORS & PARTNER
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 7
CITYSCAPE CONFERENCEThe 2017 Cityscape Global Conference hosted a stellar line-up of speakers and 1,167 unique delegates and speakers across its three programmes; Market Overview, Real Estate Brokers and Architecture.
Held at the Conrad Dubai on 10 September 2017, the conference discussions focused on the latest technological innovations and trends in real estate, including Dubai’s Blockchain Strategy 2020, Expo 2020’s site plans moving forward and how WELL Building is merging health and wellness with real estate.
Participating as a speaker at Cityscape Global was a unique experience, it was a great platform to meet and interact with remarkable architects, developers and specialists, exchanging ideas and thoughts about the industry. The diversity of the event was remarkable.
Tariq Khayyat, Head of Region, Zaha Hadid Architects
The 2017 Cityscape Global Conference was a tremendous event for anyone involved in the real estate industry. I had the honor of being a panelist in the Market Leader’s Academy and it was an absolute pleasure to discuss the latest trends in the market with industry experts.
Muhammad BinGhatti, CEO & Head of Architecture, Binghatti Developers
NOTABLE SPEAKERS
MARWAN BIN GHALITA, CEO, RERA, Dubai Land Department
MARJAN FARAIDOONI, Senior Vice President, Legacy Development and Impact, Expo 2020
H.E. WESAM AL ABBAS LOOTAH, CEO, Smart Dubai
TARIQ KHAYYAT, Head of Region, Zaha Hadid Architects
DARA TOWHIDI, Partner, Foster and Partners
CITYSCAPE CONFERENCE 2017 ATTENDEES
632MARKET OVERVIEW
471REAL ESTATE
BROKERS
307ARCHITECTURE
CITYSCAPE TALKSCityscape Talks are free-to-attend educational seminars on the show floor, focusing on a range of real estate related themes for our exhibition visitors.
Local, regional and international experts get to present their experiences and knowledge on how to maximise real estate investments, opportunities and challenges of the market and discuss various property trends. Participants acquire vital information before finalising purchases and networking with potential business contacts.
It was an exceptional event! You become impressed with everything you see from stands, projects numbers, event organization, speakers and Talks and number of exhibitors. It is a great event that I would like to attend next year and hope to spend more time at.
Islam Abdelaziz, CERT
Cityscape Global is a fascinating, exciting exhibition featuring the best of the UAE developments. There was a lot of excellent information in the Talks and at the exhibits. The glamour and beauty of the show was spectacular.
Christopher Zoller, Chairman of the Board, Miami Association of Realtors
I enjoyed the Cityscape Talks and met good property developers.
Priscilla Jane Joseph, Manipal University
1,111TOTAL
ATTENDEES
10%
INCREASE OF ATTENDEES FROM
LAST YEAR
33 DAYS
40+ SESSIONS50+ SPEAKERS
CITYSCAPE TALKS 2017 FIGURESNOTABLE SPEAKERS
FIRAS KAYSI, Vice President, Arton Capital
FRANK WIESSE, Director, Drees & Sommer
LYNNETTE ABAD,Partner, Property Monitor
LYNDA FERNANDEZ, Senior Vice President of Public Relation, Miami Association of Realtors
HARRY DOBBS, Founding Director, Harry Dobbs Design
YOUSEF AL-NASHASH, Escrow Management System Analyst, ADCB
THANK YOU TO OUR CITYSCAPE TALKS SPONSORS
Cityscape Talks Sponsors
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 8
Platinum Conference Sponsor
GLOBAL
Gold Conference Sponsor
THE 2017 CITYSCAPE AWARDS FOR EMERGING MARKETS WINNERS
More than 300 submissions were received for this year’s Cityscape Awards for Emerging Markets, the highest number ever recorded. The winners were selected from a shortlist prepared by the judges’ panel. This year, 45 projects from 28 countries including the UAE, US, Egypt, India, Turkey and Hong Kong competed for the coveted titles.
Total number of entries 314
No. of judges 19
No. of countries 28
No. of winners 11
EDGES APARTMENTSKuwait City, Kuwait Developer: Mohammed Abdulrahman Al MughniArchitect: Studio Toggle
LE DUNE RESIDENCETorres, Brazil Developer: Construtora Monte Bello.Architect: Torres & Bello Arquitetos
HUDA’S SKYLINEDhaka, BangladeshDeveloper: South Breeze Housing Ltd.Architect: MD. Rafiq Azam
LA RESERVE RESIDENCESDubai, UAEDeveloper: Swiss Property / DHCCArchitect: 10 Design
RESIDENTIAL - LOW TO MEDIUM RISE PROJECT AWARD (BUILT)
RESIDENTIAL - LOW TO MEDIUM RISE PROJECT AWARD (FUTURE)
RESIDENTIAL - MEDIUM TO HIGH RISE PROJECT AWARD (BUILT)
RESIDENTIAL - MEDIUM TO HIGH RISE PROJECT AWARD (FUTURE)
PERBADANAN KEMAJUAN NEGERI SELANGOR HEADQUARTERSSelangor, Malaysia
Developer: Perbadanan Kemajuan Negeri Selangor
Architect: VERITAS Design Group Architects DXB
BODEGA PUNTA JABALÍ - WINERYSan Luis, Argentina
Developer: Werker Capital Group
Architect: Rodriguez Pons & Partners
BARBAR TEMPLES VISITOR CENTREBarbar, Bahrain
Developer: Ministry of Culture
Architect: Basmaji and Bielinska Architects
DOUBLETREE BY HILTON AND HILTON GARDEN INN RIYADHRiyadh, Saudi Arabia
Developer: Mawten Real Estate
Architect: Godwin Austen Johnson
COMMERCIAL PROJECT AWARD BUILT
COMMERCIAL PROJECT AWARD FUTURE
COMMUNITY, CULTURE & TOURISM PROJECT AWARD - FUTURE
LEISURE & HOSPITALITY PROJECT AWARD (FUTURE)
DELLI HAATNew Delhi, IndiaDeveloper:Delhi Tourism & Transportation Development CorporationArchitect: Sourabh Gupta
GATE AVENUE AT DIFCDubai, UAEDeveloper: Dubai International Financial Centre (DIFC)Architect: RMJM
PERBADANAN KEMAJUAN NEGERI SELANGOR HEADQUARTERSSelangor, MalaysiaDeveloper: Perbadanan Kemajuan Negeri SelangorArchitect: VERITAS Design Group Architects DXB.
RETAIL PROJECT AWARD (BUILT)
RETAIL PROJECT AWARD(FUTURE) SUSTAINABILITY PROJECT AWARD
Platinum Awards Sponsor
Gold Awards Sponsor
Official Crystal Trophy Supplier
AWARDS SPONSORS
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 9
53 NEWSPAPER ADVERTS placed in leading publication across the GCC Region
42 EMAIL CAMPAIGNS sent to over 3.7 contacts globally
Over 69.7 MILLION IMPRESSIONS served via online advertisement
1,382 PROMOTIONAL RADIO ADVERTS were aired in the UAE
1 month of OUTDOOR ADVERTISING in Dubai
1000’s of updates posted on SOCIAL MEDIA CHANNELS before, during and after the event
15,000 investors & HNWI invited personally over the phone
USD$ 7,529,370 total PR coverage value
105 MAGAZINE ADVERTS placed in local andinternational trade publications
540 TV AD CAMPAIGNS broadcasted on 7 national and international TV stations/networks
10 SMS CAMPAIGNS sent to over 594,432 real estate professionals and private investors across the GCC
39,376 visitor tickets and VIP invitations were mailed out
CITYSCAPE ONLINE 213 projects were showcased 96% exhibitor adoption rate 107 leads generated by
exhibitors 104,907
page views
CITYSCAPE GLOBAL EVENT APP ALLOWED OUR VISITORS TO:
Receive real time updates of the event
Browse through the exhibitor list & directory
Interactive floor plan Cityscape Talks
programme updates …
More than 97 MEDIA PARTNERS promoted
the event through print, online and social
media channels
مركز دبي التجاري العالمي 11 - 13 سبتمبر 2017
دار االستثمار العقاري
11 - 13 SEPTEMBER 2017Dubai World Trade Centre THE HOME OF REAL ESTATE INVESTMENT
Banner sheik Zayed Road_v1.indd 1 7/24/17 12:52 PM
US$7.98 MILLION MARKETING CAMPAIGN FOCUSING ON VISITOR PROMOTION RUN IN 8 LANGUAGES
CITYSCAPE GLOBAL | POST SHOW REPORT 2017 10
STARTYOUR
PLANNING TODAY
SAVE THE DATES
1 OCTOBER 2018
2 - 4 OCTOBER 2018
2 OCTOBER 2018
FOR ANY ENQUIRIES PLEASE CONTACT US ONTel: +971 4 407 2557Email: [email protected]: www.cityscapeglobal.com
FOLLOW US