the ladders overview
Post on 18-Oct-2014
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TheLaddersSources of Membership
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TARGETED MEDIA PARTNERSHIPS
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50+ ONLINE PARTNERSHIPS
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SEARCH ENGINE MARKETING
One of our most popular acquisition channels, our portfolio of over 300K keywords is targeted by:
Ladder •attorney job, tech job
Titles •Senior Java Developer, CFO
Position •VP jobs, manager positions
Level •software engineer, account manager
Company •Halliburton, Coca-Cola jobs
Location •jobs in NY, CA job, Delaware employment
TheLadders Database 3.6M+ Top Quality Professional Candidates
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C-level1%
Depth and BreadthOver 3.6 M $100K+ Professionals
Level Region Function
VP19%
Manager31%
OtherProfessional
Titles*30%
Mid-Atlantic22%
Midwest19%
Pacific16%
Southeast20%
SW 12%
Finance12%
Ops 20%
Sales21%
Tech19%
Mtkg 9%
Director4%
Rocky Mts5%New Eng
6%
HR5%Up
7%
Law3%
*Includes Associates, Account Executives, Analysts, etc…
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Depth and BreadthOver 3.6 M $100K+ Professionals
MetricTheLaddersJob Seekers
Average earnings $172K
Graduate degrees 42%
15+ years of experience 87%
10+ years of experience 95%
Held jobs that are Director-level or above 72%
Held jobs that are VP-level or above 45%
Held jobs that are C-level 17%
Currently employed 67%
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Membership Growth
Ladder Growth from ’08 - ’09
Finance Ladder 61%
HR Ladder 76%
Law Ladder 63%
Marketing Ladder 68%
Ops Ladder 65%
Sales Ladder 65%
Technology Ladder 60%
Up Ladder 63%
TheLadders Database Competitor Comparison
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Access to a Purified $100K+ Candidates Database
TheLadders Average
Competitors Average
$172KHotJobs
$61K
CareerBuilder
$62K
Monster
$63K
$64K
Dice
$71K
$88KCOMPARED TO
COMPETITORS OUR DATABASE IS MORE
TARGETED TO SENIOR LEVEL EMPLOYEES
TheLadders results from online survey conducted of 8,753 members between February 2 and March 31, 2009. Competitor results from Comscore January 2010.
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11%
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17%
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
Composition of Users with HHI $100k+ LinkedIn 2009 Growth
SOCIAL NETWORKING SITES ARE FLOODED WITH UNQUALIFIED CANDIDATES. AS THEIR
MEMBERSHIP GROWS, THE QUALITY SUFFERS.
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Jan-2
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6%
8%
10%
12%
14%
16%
18%
Facebook DiceMonster Career Builder
OTHER SITES $100K+ TRAFFIC IS ALSO DECREASING
TheLadders Database High Level Activity
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Site Activity
Average visits per month = 7,687,211
Average page views per month = 31,727,556
Members spend about 35 minutes on the site
Members login 5 days a week
68.5% of all members who visit the site come
back again
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Membership Growth
20% of all membership submissions are rejected through our two touch screening process
TheLadders Database Membership Activity
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MARC’S NEWSLETTER
•Each week:
•Our 3.6 million members have access to Marc’s newsletter with targeted jobs
Results from TheLadders Business Intelligence January 2010.
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CAREER ADVICE EMAIL
•Each week:
• Our 3.6 million members have access to our Career Advice email
Results from TheLadders Business Intelligence January 2010.
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CAREER ADVICE
•On average, members spend 17 minutes on career advice reading out the senior level job search.
•Popular article topics include:
•Salary
•Interviewing
•Networking
•Resume
•Personal Branding
Results from TheLadders Business Intelligence January 2010.
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JOB ALERTS
•Each week:
•Our 3.6 million members have access to customized Job Alerts go out to our members at their request
Results from TheLadders Business Intelligence January 2010.
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AVERAGE CLICKS PER
JOB = 171
AVERAGE APPLIES PER
JOB = 24
50% OF RECRUITERS
WHO REACH OUT TO
JOB SEEKERS RECEIVE
A RESPONSE
Results from TheLadders Business Intelligence January 2010.
TheLadders My Pipeline™
New Social Recruiting Tool
242424
Unique Branding Opportunities
25252525
Comprehensive Profile Pages
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Candidates Following Recruiters
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Some interesting stats on MyPipeline
• 1,409 recruiters use MyPipeline
• 9,000 alerts were sent in the last 2 months
• This translates to over 4,600,000 e-mails in our system
• All of this traffic has a 42% open rate!!
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0100.00%
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Open Rates of Hiring Alerts Sent
TheLadders FitFinder™ Unlocks Human-Powered Search
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Recruiter
Talent Specialist
Database
Resumescv
FitFinder™
TheLadders FitFinder™ Service
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We’ll deliver you the best-fit candidates in 2-5 business days
Provide your candidate search criteria to a dedicated Talent Specialist from TheLadders
Select your exact matches from a handful of qualified candidates our team provides you in 2-5 business days.
Start screening, interviewing…and hiring right away! Recruiters using the service tell us 3 out of 4 candidates are the right fit for their reqs.
Step 1
Step 2
Step 3
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50%Of submitted
candidates rated “on target”
23%Of candidates deemed appropriate for other
positions
73%Acceptance rate
FitFinder™ – Results
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FitFinder™ – Case Study
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FitFinder™ – Case Study
www.recruitladder.com