the journey of ³a true indian multinational´
DESCRIPTION
THE JOURNEY OF ³A TRUE INDIAN MULTINATIONAL´GROUP 8 SANA NABI KIRTI SIDDAPUR SUDIPTA SAR ROHAN NAIR MANDANNA TMProducts and services Engineering and construction projects Heavy engineering Shipbuilding Construction Electrical and electronics Information technology Machinery and Industrial productsMarketing StrategyJoint Venture : L&T-Sargent & Lundy Limited Larsen & Toubro (Oman) LLC Bangalore International Airport Limited (BIAL) L&T-Case Equipment Private Limited L&T KomaTRANSCRIPT
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THE JOURNEY OF
“A TRUE INDIAN MULTINATIONAL”
GROUP 8
SANA NABIKIRTI SIDDAPURSUDIPTA SARROHAN NAIRMANDANNA TM
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Products and services
• Engineering and construction projects
• Heavy engineering• Shipbuilding• Construction• Electrical and electronics• Information technology• Machinery and Industrial
products
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Marketing Strategy
Joint Venture :
L&T-Sargent & Lundy Limited
Larsen & Toubro (Oman) LLC
Bangalore International Airport Limited (BIAL)
L&T-Case Equipment Private Limited
L&T Komatsu Limited (LTK)
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• Tractor Engineers Limited (TENGL)
• L&T EADS
• L&T-Demag Plastics Machinery Limited
• EWAC Alloys Limited
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CSR
HEALTH
EDUCATION
ENVIRONMENT
RESPONSE TO NATURAL CALAMITIES
EMPLOYEE VOLUNTEERING
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Competitive Advantage
• Technological Advantage
• Extensive Networks
• Large Project Execution capabilities
• Strong R&D
• Competent People
• Economics of scale
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Sales Strategy of L&T WPBCommitment
Expansion
Exploration
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Other Marketing Strategy
1.Synergy
2. Total Market Coverage
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PROMOTIONAL STRATGIES
• TV commercials CNBC
• Trade shows
• Product Brochures
• Direct marketing
• Corporate brand building Campaign
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PEOPLE
People real source of competitive advantage
Training programs
• On-job training
• Interactive CD-Rom based programs
• Over 100 programs on general Mgmt and behavioral topics
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• Recruitment based solely on merit • Maintain a quality HRMS to meet the
international standards as per ISO 9001. • Work culture emphasises:
· Freedom to experiment· Continuous learning and training · Transparency· Quality in all aspects of work· Rewards based on performance and potential
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Pricing strategies
L & T Construction & Shipbuilding- Bidding• Aggressive Pricing ( Predatory Pricing )• Penetration Pricing
L & T Infotech- Person Hours
L & T Engineering and Electrical Products- Dealership Selling
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Price Waterfall Strategy
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DISTRIBUTION CHANNELS
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Zero Level Channel
• L&T Construction
• L&T InfoTech, L&T Financial Services(Infra)
Dealer Based Channel
• L&T Valves
• L&T EmSys and engineering equipment
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THANK YOU