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June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails28jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=29Page 29button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page29jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=29 data-page=29 class=ts-thumb lazyload alt=Page 29: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails29jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=30Page 30button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page30jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=30 data-page=30 class=ts-thumb lazyload alt=Page 30: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails30jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=31Page 31button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page31jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=31 data-page=31 class=ts-thumb lazyload alt=Page 31: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails31jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=32Page 32button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page32jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=32 data-page=32 class=ts-thumb lazyload alt=Page 32: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails32jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=33Page 33button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page33jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=33 data-page=33 class=ts-thumb lazyload alt=Page 33: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails33jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=34Page 34button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page34jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=34 data-page=34 class=ts-thumb lazyload alt=Page 34: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails34jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=35Page 35button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page35jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=35 data-page=35 class=ts-thumb lazyload alt=Page 35: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails35jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=36Page 36button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page36jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=36 data-page=36 class=ts-thumb lazyload alt=Page 36: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails36jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=37Page 37button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page37jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=37 data-page=37 class=ts-thumb lazyload alt=Page 37: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails37jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=38Page 38button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page38jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=38 data-page=38 class=ts-thumb lazyload alt=Page 38: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails38jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=39Page 39button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page39jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=39 data-page=39 class=ts-thumb lazyload alt=Page 39: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails39jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=40Page 40button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page40jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=40 data-page=40 class=ts-thumb lazyload alt=Page 40: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails40jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=41Page 41button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page41jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=41 data-page=41 class=ts-thumb lazyload alt=Page 41: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails41jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=42Page 42button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page42jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=42 data-page=42 class=ts-thumb lazyload alt=Page 42: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails42jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=43Page 43button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page43jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=43 data-page=43 class=ts-thumb lazyload alt=Page 43: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails43jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=44Page 44button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page44jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=44 data-page=44 class=ts-thumb lazyload alt=Page 44: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails44jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=45Page 45button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page45jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=45 data-page=45 class=ts-thumb lazyload alt=Page 45: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails45jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=46Page 46button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page46jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=46 data-page=46 class=ts-thumb lazyload alt=Page 46: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails46jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=47Page 47button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page47jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=47 data-page=47 class=ts-thumb lazyload alt=Page 47: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails47jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=48Page 48button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page48jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=48 data-page=48 class=ts-thumb lazyload alt=Page 48: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - 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June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails50jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=51Page 51button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page51jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=51 data-page=51 class=ts-thumb lazyload alt=Page 51: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails51jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=52Page 52button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page52jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=52 data-page=52 class=ts-thumb lazyload alt=Page 52: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails52jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=53Page 53button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page53jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=53 data-page=53 class=ts-thumb lazyload alt=Page 53: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails53jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=54Page 54button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page54jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=54 data-page=54 class=ts-thumb lazyload alt=Page 54: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails54jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=55Page 55button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page55jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=55 data-page=55 class=ts-thumb lazyload alt=Page 55: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails55jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=56Page 56button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page56jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=56 data-page=56 class=ts-thumb lazyload alt=Page 56: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails56jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=57Page 57button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page57jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=57 data-page=57 class=ts-thumb lazyload alt=Page 57: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails57jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=58Page 58button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page58jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=58 data-page=58 class=ts-thumb lazyload alt=Page 58: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails58jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=59Page 59button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page59jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=59 data-page=59 class=ts-thumb lazyload alt=Page 59: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails59jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=60Page 60button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page60jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=60 data-page=60 class=ts-thumb lazyload alt=Page 60: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails60jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=61Page 61button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page61jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=61 data-page=61 class=ts-thumb lazyload alt=Page 61: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails61jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=62Page 62button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page62jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=62 data-page=62 class=ts-thumb lazyload alt=Page 62: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - 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June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails64jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=65Page 65button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page65jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=65 data-page=65 class=ts-thumb lazyload alt=Page 65: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails65jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=66Page 66button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page66jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=66 data-page=66 class=ts-thumb lazyload alt=Page 66: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - 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June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails68jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=69Page 69button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page69jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=69 data-page=69 class=ts-thumb lazyload alt=Page 69: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails69jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=70Page 70button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page70jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=70 data-page=70 class=ts-thumb lazyload alt=Page 70: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - 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June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails72jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=73Page 73button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page73jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=73 data-page=73 class=ts-thumb lazyload alt=Page 73: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails73jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=74Page 74button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page74jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=74 data-page=74 class=ts-thumb lazyload alt=Page 74: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails74jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=75Page 75button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page75jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=75 data-page=75 class=ts-thumb lazyload alt=Page 75: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails75jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=76Page 76button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page76jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=76 data-page=76 class=ts-thumb lazyload alt=Page 76: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails76jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=77Page 77button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page77jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=77 data-page=77 class=ts-thumb lazyload alt=Page 77: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails77jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=78Page 78button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page78jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=78 data-page=78 class=ts-thumb lazyload alt=Page 78: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails78jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=79Page 79button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page79jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=79 data-page=79 class=ts-thumb lazyload alt=Page 79: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails79jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=80Page 80button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page80jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=80 data-page=80 class=ts-thumb lazyload alt=Page 80: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails80jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=81Page 81button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page81jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=81 data-page=81 class=ts-thumb lazyload alt=Page 81: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails81jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=82Page 82button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page82jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=82 data-page=82 class=ts-thumb lazyload alt=Page 82: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails82jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=83Page 83button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page83jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=83 data-page=83 class=ts-thumb lazyload alt=Page 83: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails83jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=84Page 84button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page84jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=84 data-page=84 class=ts-thumb lazyload alt=Page 84: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - 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June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails86jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=87Page 87button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page87jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=87 data-page=87 class=ts-thumb lazyload alt=Page 87: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - June 2014 Study loading=lazy src=data:imagegifbase64iVBORw0KGgoAAAANSUhEUgAAAAIAAAACCAQAAADYv8WvAAAAD0lEQVR42mP8X8AwAgiABKBAv+vAXklAAAAAElFTkSuQmCC data-src=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5thumbnails87jpg width=140 height=200 adivdivdiv class=ts-pagebutton class=gotoPage data-page=88Page 88button div class=ts-imagea href=https:reader042vdocumentsusreader042viewer20220202145acb94eb7f8b9ab10a8b6a0chtml5page88jpg target=_blank img data-url=the-journal-of-amity-business-journal-of-amity-business-school-amity-universityhtmlpage=88 data-page=88 class=ts-thumb lazyload alt=Page 88: The Journal of Amity Business SchoolamityeduabspdfABR_June2014pdf · The Journal of Amity Business School AMITY UNIVERSITY PRESS Volume 15 No 1 January - 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