TheiTouch kd

By Apple

Julia Unverfehrt, Jenna Olson, & Ryan DeBolt

What it does:Touch screen game systemDrawingBaseball and SoccerVirtual PetsBuilding blocks

Additional games for purchaseDecals to decorate available for purchase as wellConnect and play with your friends Durable rubber coating

Comes in 6 vivid

Colors

Play Games with

Your Friends

Product Objectives Build a toy for the new generation

Increase Apple revenueiPod Classic market stagnating

Create younger customer loyalty

Primary Target Market Age: 7-12 years old

Occupation: Elementary student Income: Parental income of $60,000+Ethnicity: AnyGender: BothHouseSuburbsCreative, likes hands on activitiesElectronic savvy

Secondary Target Market Age: 30-45

Occupation: White collar worker

Income: $60,000+Ethnicity: AnyGender: BothHouseSuburbsLikes to spoil kids, willing to

splurge on “investment toys”Apple userPromotes educational toys

Price & PlacementRetails for $99.00

Less than direct competition: Nintendo DS

& PSPSold at:

Apple StoresBest BuyGamestopOther electronic device

retailers

Advertising:Television commercial on:Cartoon NetworkNickelodeon

During “Children’s Primetime”2:30pm-4:00

Apple HomepageiTunes store banner

Is your coloring a

drag?

“Then get iTouch kd, where you can draw a whole new way!”

Introducing the iTouch kd, a touch screen game with all your favorite activities. Available in 6 bright colors!

Did your brother kick over your tower?

“Get the iTouch kd, and shake it to make your tower fall”

Is it raining

outside?

“Then get iTouch kd, where you can play soccer rain or shine!”

Did you forget to feed the

dog?

“Then bring your dog with you, on the iTouch kd!”

Internet Marketing:Banner on the Apple homepage

Alert the current Apple customer

Starting the Mac genius young.Introducing the iTouch kd. 5gb starting at only $99.

Starting the Mac genius young.Introducing the iTouch kd. 5gb starting at only $99.

iTunes Store:Banner on the iTunes homepageAlert the current Apple customer

Starting the Mac genius young.Introducing the iTouch kd. 5gb starting at only $99.

Starting the Mac genius young.Introducing the iTouch kd. 5gb starting at only $99.

Benefits to Customers Modern Electronic Toy

Games without the cost

Creative outlet for kids

Better price than competition

Dependability and service of Apple

Benefits to AppleAdds a kid oriented product

Creates younger brand loyalty-iTouch kd iPod Touch iPhone

Increase Apple revenue

Any Questions?