the iphone evolution

Produced by Cassiel Agrippa © 2014

iPhonethe

evolution


Hypothesis:

From driving innovation, Apple has been reduced to a company that churns out incrementally improved iPhones

every year. But their marketing blurb is more and more clichéd by the version.

While the iPhone is a beautiful and impressive piece of technology, it is hardly innovative anymore, and has been

overtaken by other competitive brands.

PS! This informal analysis is based on the iPhone and competing brands at the time of the 5S-launch in 2013.

the iPhone evolution


First, let’s take a look at the launch slogans of each iPhone.



«This changes everything.»The slogan for the

original iPhone in 2007



«The first phone to beatthe iPhone.»

The slogan for theiPhone 3G, 2008.



«The fastest, most powerful iPhone yet.»

The slogan for theiPhone 3GS, 2009.



«This changes everything... again.»

The slogan for theiPhone 4, 2010.



«The most amazingiPhone yet.»

The slogan for theiPhone 4S, 2011.



«The biggest thing to happen to iPhone since iPhone.»

The slogan for theiPhone 5, 2012.



«Forward thinking.»The slogan for the upcoming

iPhone 5S, 2013.



It appears that the slogans for any upcoming iPhone are as incremental in their creativity as the level of innovation

of the phones themselves.

Also, most slogans for the S-versions end with «yet».



Second, let’s compare the different iPhone models.



iPhone 5C

7iPhon

eiPhone

5SiPhone

3GiPhone 3G

SiPhone 4 iPhone 4S iPhone 5

2007 2008 2009 2010 2011 2012 2013

1 2 3 4 5 6 8

128 MB RAM3.5”480x320163 DPI135 gD: 11.6 mmL: 115 mm2 MPNew design

128 MB RAM3.5”480x320163 DPI133 gD: 12.3 mmL: 115.5 mm2 MPNew design

256 MB RAM3.5”480x320163 DPI135 gD: 12.3 mmL: 115.5 mm3 MP

A4 chip512 MB RAM3.5”960x640326 DPI137 gD: 9.3 mmL: 115.2 mm5 MPNew design

A5 chip512 MB3.5”960x640326 DPI140 gD: 9.3 mmL: 115.2 mm8 MP

A6 chip1 GB RAM4”1136x640326 DPI112 gD: 7.6 mmL: 123.8 mm8 MPNew design

A6 chip1 GB RAM4”1136x640326 DPI132 gD: 8.97 mmL: 124.4 mm8 MP

A7 chip1 GB RAM4”1136x640326 DPI112 gD: 7.6 mmL: 123.8 mm8 MP



Third, to illustrate the incrementality of the features,let’s put the numbers in graphs.



2007 2008 2009 2010 2011 2012 2013

iPhone 3G 3GS 4 4S 5 5S0 MB

512 MB

1024 MB

Memory

iPhone 3G 3GS 4 4S 5 5S3.2

3.3

3.4

3.5

3.6

3.7

3.8

3.9

4

4.1

Screen sizein



2007 2008 2009 2010 2011 2012 2013

iPhone 3G 3GS 4 4S 5 5S0

50

100

150

200

250

300

350

DPI


20

40

60

80

100

120

140

160

Weightg



2007 2008 2009 2010 2011 2012 2013


2

4

6

8

10

12

14

Thickness


112

114

116

118

120

122

124

126

Height

mm

mm



2007 2008 2009 2010 2011 2012 2013


1

2

3

4

5

6

7

8

9

Camera

iPhone 3G 3GS 4 4S 5 5SNo

Yes

New design

MPX



Fourth, let’s compare the current iPhone 5Sto a couple of leading competitor brands

at the time of launch.



iPhone 5SA7 chip1 GB RAM4'1136x640326 DPI112 gD: 7.6 mmL: 123.8 mm8 MPiOS 7.0

Snapdragon 6002 GB RAM4.7’1920x1080468 DPI143 gD: 9.3 mmL: 137.4 mm4 MPAndroid 4.2.2

2013Time of last iPhone launch

Galaxy S4Snapdragon 6002 GB RAM5.0’1920x1080441 DPI130 gD: 7.9 mmL: 136.6 mm13 MPAndroid 4.2.2

Comparable advantages


HTC One


Where Apple once (copied LG and) became a world innovative leader in smartphones with the launch of the original iPhone in 2007, they now offer only incremental

improvements to the iPhone range.

It has long ago been bypassed by competitors.



Fifth, based on the trends seen in the previous feature timeline graphs, and current media speculation (or leaks) we can now present the iPhone 6 as it will be launched.

This prediction has an accuracy of 96%.

We can therefore also with a certainty greater thana hunch predict the coming iPhone specs

of the next 6-7 years.

Let’s start with the slogan for the upcoming version 6.



«Again, this changes everything. Again.»

The slogan for the upcomingiPhone 6, 2014.


And now for the actual upcoming iPhone 6…



iPhone 6A8 chip2 GB RAM4.7‘ (+ 5.5’)1136x640326 DPI117 gD: 7.7 mmL: 123.6 mm10 MPiOS 8.0

This isnothing short

of revolutionary!!

!!

…although you know it will sell in the millions, and you’ll

want one too. So will I.

The design might actually not be as radically different from the current model 5S or the mockup depicted above.(Mockup by The Tech Block)


This really makes you wonder if Apple is on autopilot, on a course set by the late Jobs, which is only a business model

that might actually work for ten more years.



So, what if we apply the trends from the graphs and predict the iPhones for the next few years?

Sixth, let’s have a peek!



iPhone 9

15

iPhone 6 iPhone 9S

iPhone 6S iPhone 7 iPhone 7S iPhone 8 iPhone 8S

2014 2015 2017 2018 2019

9 10 11 12 13 14 16

A8 chip2 GB RAM4.7”1136x640326 DPI117 gD: 7.7 mmL: 123.6 mm10 MPNew design *

A9 chip2 GB RAM4.7”1136x640326 DPI119 gD: 7.7 mmL: 123.6 mm12 MP

A10 chip3 GB RAM4.7”1280x720349 DPI115 gD: 7.5 mmL: 123.2 mm12 MPNew design

A11 chip3 GB RAM4.7”1280x720349 DPI115 gD: 7.5 mmL: 123.3 mm12 MP

A12 chip4 GB4.7”1280x720349 DPI112 gD: 7.2 mmL: 124 mm15 MPNew design

A13 chip4 GB RAM4.7”1280x720349 DPI112 gD: 7.2 mmL: 124 mm15 MP

A14 chip8 GB RAM **5”1590x720349 DPI105 gD: 6.9 mmL: 126 mm16 MPNew design

A15 chip8 GB RAM5”1590x720349 DPI105 gD: 6.9 mmL: 126 mm19 MP

2016 2020 2021

* New design, as before, means slightly new design.** At one point, perhaps around iPhone 9, memory will be so cheap that even Apple will have to close the gap to its’ competitors and double the RAM.



This has been a highly informal analysis and wild speculation about the future evolution of the iPhone,

based on statistical data found on the internets.

How delighted we will all be ifApple has a new idea again.

Meanwhile we’re waiting for the iPhone revolution.


All sources Wikipedia, unless otherwise stated.

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