the intu trials - piing•great presenter, no game sound • store voucher prizes for every game •...
TRANSCRIPT
The Intu Trials
• No Presenter, no game sound • No prizes • No promotion • Lots of sofas
Trial #1Saturday 16th June 12-2pm Intu Merry Hill
8
6
4
655
66
4
6
28
23
21
18
15
13
15
11
14
1110
11
9
6
109
87
554
3
556
766
4443
12 pm 2 pm1 pm
Trial #1 12-2pm
Buggy Race - 33 games, 306 plays
Rebound - 10 games, 41 plays
Quiz - 2 games, 15 plays
Total plays - 361
• Great presenter, no game sound • Store voucher prizes for every game • Social media promotion by Merry Hill • Promotional stage
Trial #2Saturday 7th July 10am-12pm Intu Merry Hill
10 am 12pm
13
12
13
10
12
11
1010
14
44
15
9
10
9
8
7
15
11
99
10
8
77
5
66
10
11
8
6
9
7
6
7
99
44
5
11 am
Trial #2 10am-12pm
Buggy Race - 30 games, 246 plays
Rebound - 11 games, 113 plays
Total plays - 359
• Great presenter, no game sound • Store voucher prizes for every game • ‘Big Prize’ of giant cookie • Social media promotion by Merry Hill
Trial #3Saturday 7th July 12.30pm-2.30pm Intu Merry Hill
19
24
272726
2827
2930303030
28
3029
303029
30303029
3030
272626
23
30
24
26
22
26
30
15
87
88
12.30 pm 2.30 pm1.30 pm
Trial #3 12.30pm-2.30pm
Buggy Race - 36 games, 918 plays
Rebound - 3 games, 70 plays
Total plays - 988
Conclusions
10am - 12pm 12pm - 1pm 1pm-2pm 2pm - 2.30pm
2728
89
Does time of day make a difference?Average players per game
Women10%
Dads with prams15%
Family Groups25%
Teenagers50%
Who played?Based on observations
No Presenter Presenter
17
8
Does a presenter make a difference?Average players per game
Quiz (2 Games) Rebound (18 Games) Buggy Race (98 Games)
15
87
Most popular gameAverage players per game
© 2018 Rhythm Digital Ltd
© 2018 Rhythm Digital Ltd