Severiano Leão Macedo Junior

IoT PSS da CISCO Brasil

June 16th, 2016

Wrap up Session

The Internet of Things Regional Forum Brazil

IoT Key Enabler of Digitization Across Industries

Enable New Business Models Create recurring revenue models with

increased customer intimacy

Transform Business Processes Higher productivity by predictive

maintenance and better asset utilization

Smart Manufacturing Grid Modernization Fleet Management

IoT Enabling Transformation

Smart Cities Connected Transit Mining & Agriculture

• Hyper-connectivity, IT and OT convergence

• Over 60% of the IOT value will be generated in

Enterprise deployments

• <1% of data currently used, more can be used for

optimization and prediction

• Interoperability across silo’ed systems required to

capture 40% of IOT value

Where is the value?

Connect the

Unconnected 50Billion Smart Connected Devices by 2020

Source - McKinsey: The Internet of Things: Mapping The Value Beyond The Hype

Remove oddly coloured background

and swap green colours

co

mp

lexid

ad

e

tempo

1.0 Geração de vapor

Primeiro tear mecânico

2.0 Produção em cadeia

Energia elétrica

Primeira linha de montagem

3.0 Maior nível de automação

Eletrônica e TI

4.0 Sistemas cyber-

físicos

Indústria e produtos

inteligentes

Internet of Things and

Services

Hiperconectividade

Big Data

1800 1900 1980 2000

Indústria 4.0: o que é?

2S Inovações Tecnológicas - IoT Regional Forum 2016, 15-16/jun

Digital Business – A Board Level Conversation

Thrive, Survive, Extinct Continuous Innovation

“Digital companies achieve 12%

higher market valuation than

their competitors”

“Digital disruption will displace nearly

4 out of the top 10 incumbents by

industry over the next five years”

PARCERIAS SÃO CRÍTICAS

IOT END TO END WORLDWIDE STANDARDS China IoT National

Standards Group

* Other names and brands may be claimed as the property of others.

100+ 220+

ECOSISTEMA

400+

PADRÕES &

CONSÓRCIOS

Copyright © 2014 Rockwell Automation, Inc. All Rights Reserved.

delivers transformational value in productivity

and global competitiveness

Faster Time

to Market Improved

Asset

Utilization

$ Lower

Total Cost

of

Ownership

Enterprise

Risk

Management

DIGITAL MANUFACTURING

CONNECTED ENTERPRISE

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 7

• Cisco IP Cameras as Smart Endpoints,

bringing intelligence to the edge

• Dynamically add functionality through

add-on Applications Video Analytics, Cisco Instant Connect,

SIP Client, Sensor Gateway, Audio

Analytics , VPN Client

• Open eco-system for application

development with Developer

SDK/Tooling

• All apps will be Cisco tested and

certified to provide validated

applications

IoT Sensor Gateway Instant Connect Client

Video

Analytics

Audio

Analytics

SIP Client

Bringing Business Intelligence to the edge

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Public 8

CAM Use Cases: Asset and Beyond

Stadiums

• Soda_1_1 (172.52.1.1)

• Power Consumption

(kWh): 0

• Schedule: Free

• Can Count: 226

• Can Capacity: 360

Vending Machine

• Digital signage

• Info Kiosks

• POS

• Computers, servers

• Network infra

Retail Stores

• Robotics

• PLCs

• Any IP connected device

Manufacturing

• ATM-61-1-1 (172.6.1.1)

• Power Consumption (kWh): 0

• Schedule: Free

ATM Cell Towers

|

E MAIS…

9

Eficiência operacional, economia de energia, atendimento ao cliente: uma nova

perspectiva para os serviços das concessionárias

70% of retail customers say they are swayed by in-store messages

52% of customers recall what they see on a digital sign

sridesik@cisco.com

11 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

How Important Is the Customer Experience?

In

2016 89% 66% In

2013

Of companies will compete

based on customer experience**

Switched brands due to

poor customer experience*

Cisco Confidential 12 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

New, Remote, Dynamic,

Automated and Wireless

Advanced, Standardized,

Integrated and Connected

Trends… Security Risk or Opportunity?

Increasing push towards un-manned operations

Remote workforce and operations management a must

Need for big data infrastructure and low cost IT solutions

More use of COTS infrastructure & outsourced IT suppliers

Continued integration of industrial / IT infrastructure

Integrated networking & data application across vendors

Increased use of advanced process control software

Further integration with IT communication protocols

Increased use of mobile applications & web infrastructure

Integrated sensor networks with embedded IT

Emergence of industrial wireless for process control

Move towards virtualization & reduction of network layers

http://www.cisco.com/c/r/en/in/internet-of-everything-ioe/tomorrow-starts-here/index.html

Nosso desafio para os próximos 40 anos

TEMOS DE NOS TORNAR 3 VEZES MAIS EFICIENTE

3x

Note: Forecast for 2050 compared to 2009 levels

2 EMISSÕES DE CO2

PRECISAM SER REDUZIDAS PELA METADE

x1.5 CONSUMO DE ENERGIA

QUASE DUPLICARÁ

SOBRETUDO

IoT como Soluções de Impacto Social e Ambiental!

Muiiiito Obrigadooo !!