the internet of things. how it works. why it matters
DESCRIPTION
Slides from a webcast put on by the Gerson Lehrman Group in February, 2013 on the Internet of Things. Travel with me on a half-hour journey through the thought leaders in the space, into the types of devices and networks that support them -- with a big finish about how the Internet of Things can improve the environment, our health, our communities and our lives.TRANSCRIPT
The Internet of Things.
Laurie Lamberth Founder & VP, Business Development
Lamberth & Associates for
Gerson Lehrman Group February 21, 2013
How it Works. Why it Matters.
Agenda
• Terminology / Pioneers
• What is the Internet of Things?
• Market Forecasts
• Value Chain / Players
• Why Does it Matter?
• Questions
Mark Weiser Former CTO, Xerox PARC
7/23/1952–4/27/1999
“The most profound technologies are those that disappear. They
weave themselves into the fabric of everyday life until they are indistinguishable from it.”
“… we are trying to conceive a new way of thinking about computers… that takes into account the natural human environment and allows the computers themselves to vanish into
the background.”
“Ubiquitous computers will also come in different sizes, each suited to a particular task. … hundreds of computers per room … People will simply use them unconsciously to
accomplish everyday tasks.”
UBIQUITOUS COMPUTING (ubicomp)
“The Computer for the 21st Century” Scientific American, September 1991
John Seely Brown Fellow, Annenberg Center for Communication at USC
Former Chief Scientist, Xerox Corp & Director, Xerox PARC
Designing Calm Technology
Mark Weiser & John Seely Brown Xerox PARC - December 21, 1995
Introduction
Bits flowing through the wires of a computer network are ordinarily invisible. But a network traffic. Its
CALM COMPUTING
“Designs that encalm and inform meet two human needs not usually
met together.”
“A calm technology will move easily from the periphery of our attention, to the center, and back. …by placing things in the periphery we are able to
attune to many more things … by recentering something formerly in the
periphery we take control of it.”
“We must learn to design for the periphery so we can most fully
command technology without being dominated by it.”
Henry Holtzman Chief Knowledge Officer
MIT Media Lab
THE INTERNET OF THINGS
CONSUMER ELECTRONICS 2.0
MIT Media Lab with 14 member companies are developing design principles for connected devices
• Make consumer electronic products … a platform … [not] a point solution
• Expose capabilities of devices so other people and devices can interact with the device
• Different data and usage paradigm … not only data organization but also ownership and privacy
“Internet of Things” was used internally at MIT Media Lab not
later than 1998. WIRED Feb 2000 write-up first reference to
networked “Things”
“… we expected to line the edges of our networks with
RFID readers to collect data and interact with information …”
Peggy Smedley Publisher
Connected World Magazine
M2M: Machine-to-Machine
“First and foremost, M2M has and always will be about data. Whether you want to call it big data,
realtime data, or whatever you want to coin it, M2M is simply about the automated exchange of
key information so that decisions can be made and acted upon. … When M2M is most effective we are gaining real value from the information behind the
data.”
General Purpose Platforms
(GPP’s)
Dedicated Purpose Devices (DPD’s)
DO ANYTHING Highly configurable
High level of user leadership
BE ANYTHING Preconfigured
May not have a user interface
THINGS
CONNECTED TO
“The Computer for the 21st Century”
“… three different network connections: tiny-range wireless,
long-range wireless and very high-speed wired.”
Wide Area Cell/Sat Networks
Wired and Fixed Wireless Broadband Networks
Tiny- to Mid-Range Networks
THINGS
CONNECTED TO
THE INTERNET/Cloud
CEO to shareholders:
50 billion connections
in 2020 2009 Annual
Shareholders’ Meeting
April 13, 2010
Hans Vestberg CEO, Ericsson
Mickey McManus Co-Author, Trillions President & CEO, MAYA Design
“We are about to be faced with — not a trillion isolated devices — but with a trillion-node network …”
How Big Will the Internet of Things Be?
CEO to shareholders:
50 billion connections
in 2020 2009 Annual
Shareholders’ Meeting
April 13, 2010
Hans Vestberg CEO, Ericsson
Mickey McManus Co-Author, Trillions President & CEO, MAYA Design
“We are about to be faced with — not a trillion isolated devices — but with a trillion-node network …”
Millions Billions Trillions
Forecasted Units, In millions (bn=billions)
Market
Segment 2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
Connected CE
products/US 6 86 56.00%
Strategy Analytics, “U.S.
Connected Device Forecast,”
Jan. 2010
M2M/Global 46 412 44.10%Juniper Research, “Embedded
Mobile and M2M Strategies,
2009-2014,” Jan. 2010
M2M/Global 71 225 26.00%
ABI Research , “Maximizing
Mobile Operator
Opportunities in M2M,”
1Q2010
M2M/Global 50
bn
Hans Vestberg, Ericsson, Apr.
10
M2M/Global 110 400 42.60%Juniper Research, “M2M &
Embedded Strategies, 2012-
2017,“ Oct. 2012
M2M/Global 11
bn
22
bn7.80%
Machina Research, "M2M
Global Forecast & Analysis
2011-22," Nov. 12
CAGR Source
Internet of Things Value Chain Devices & Front-End Logic • Sensors for real-world,
real-time data collection • Edge logic to
analyze/intervene and control device
• Data I/O: wireless modules, SIM cards, connectors
• Power supply • Optional: user interface
Transmission Networks • Micro/Body-area network (BAN): inside to outside • Bridge/Collector: gathers and transmits data from
devices/BANs to backend servers via the cloud • Wireless transport for mobile and remote devices • Wired transport for immobile devices situated near
Internet connections
Service Enablement Layer(s) •Device/service activation and management •Authentication and security •Application development • External datasets (ex: GIS)
Backend Servers •Host applications •Databases: historical, analytical, operational •Alerts & notifications • Consumer cloud, enterprise, governmental
Internet of Things Value Chain
Devices & Front-End Logic
Transmission Networks
Service Enablement Layer(s)
Backend Servers
The Internet of Things For a Better Environment…-
The Internet of Things For Healthier Lives, Communities
And Families…
European Commission:
“ … making the Internet of Things an Internet of
things FOR PEOPLE … “ *
International Telecommunications Union (United Nations), “The Internet of Things,” Nov. 2005
QUESTIONS?