THE INTERNE

T AND YOU.

How to be hip online 101

THIS PRESENTATION WILL COVER

1. Facebook

2. “Memes”

3. Twitter

4. Pinterest

WHY DOES YOUR LIBRARY NEED TO BE ON FACEBOOK?

Patrons need to see how cool we are!Updating patrons with important library newsBuilding relationships Staying relevant with the public

BRANDING

Would your patrons be able to pick your Facebook page out of a line

up?

BE RECOGNIZABLE

Don’t change your profile photo often. Choose something that library patrons will associate with the library.

This makes it easier for patrons to notice your Facebook updates when reading their news feed.

BUILDING RELATIONSHIPS Build a stronger relationship with your patrons by starting a discussion. We want to show that we’re interested in what they have to say!

•What’s everyone’s favorite winter book?

•What’s your favorite adaptation from book to movie?

And don’t forget – ALWAYS reply to a patron’s question on Facebook.

SO WHAT DO I POST?Information about programs:

“Don’t forget to visit our gardening class this upcoming Tuesday at 12:00pm. It’ll be bloomin’ good fun!”

Library resources:

“Did you know that you can request books online from home? Use your library card number and four-digit PIN to access your account online. Check it out! www.lpregional.lib.ar.us “

Holiday and weather closings:

“The library will be closed today because of snow. Don’t worry about fines for items due today. Those fines will be waved.”

“There’s a 80% chance of snow next week! Don’t forget to pick up, milk, bread, water, and an emergency library book.”

ENTERTAINING

Don’t forget that Facebook users enjoy entertaining content.

Library related funny photos or articles get a lot of attention.

Guess the coverPost a square of a book cover and let

patrons guess what book it belongs to. At the end of the day, reply with the

correct answer.

The Great Gatsby

Read it before you

see it

Have you read Catching Fire yet? Read it before you see it December 14th when it hits

theatres.

Post photos of current library displays for a

personal touch.

Literature related news about popular authors or

seriesHumor

WHERE DO I FIND THIS STUFF?

Spend a little time each week searching google for key phrases like “funny library”, “library joke”, “book joke”, “librarian humor”, etc.

“Read it before you see it” lists are easy to come by. Search for “books into movies, 2015”

JOIN PINTEREST. You’ll find lots of great material to use.

For book news, try websites like NYTimes.com or HuffingtonPost.com http://www.nytimes.com/pages/books/index.html

Check out partners.overdrive.com for free Facebook graphics that go along with our eBooks.

SAY IT WITH A SMILE•Think about your tone when updating Facebook.

•Are your updates putting patrons to sleep?

•Try to make your posts upbeat rather than just giving the facts.

FIND YOUR VOICE

Make sure that your posts don’t lose their focus.

Always include who, what, when, where, and why when discussing programming.

TEENS: join us for book club

Monday, December 8th at 12:00pm @ the Lonoke Public

Library.

WHO ARE YOU POSTING FOR?

Do you like magic?! Kids and parents come to the library this Saturday at 1:00p.m. for an awesome show.

Different age groups respond to different colors and photos. Consider this when putting together information for your postings.

HELP PATRONS FIND YOUR PAGETry printing Facebook logos accented by your library name.

Put them around your patron computers for easy recognition!

Des Arc Public Library

SCHEDULING POSTS• Save time by scheduling your

daily posts in advance.

• Posts can be scheduled to appear on a specific date and time rather than instantly. Go to the usual Facebook business page and click the arrow next to “Post”. There you’ll find the Schedule Post button.

• Posts are most likely seen 1-6p.m. on weekdays. Probably during a lunch break or when patrons get home from work.

ROUTINES

Get organized with a weekly posting routine!

For example:

•Monday - staff picks

•Tuesday - great book quotes

•Wednesday post a movie based on a book

•Thursday - resources at the library that patrons might not know about

•Friday - book trivia for patron Q&A

BE COOL

Give them quality information delivered in an entertaining way.

Boring posts can put your Facebook page in danger of being “unliked” by patrons. Impress them! People can tell when you don’t make an effort.

([meems] noun. “funny captions. usually

cats.”)

MEMES

WHAT IS A MEME?

“A HUMOROUS IMAGE, VIDEO, PIECE OF TEXT, ETC. THAT IS COPIED (OFTEN WITH SLIGHT VARIATIONS) AND SPREAD RAPIDLY BY INTERNET USERS.”

In other words, a meme is a photo with overlain text. The text is usually funny. The photo is usually of a cat.

O R I G I N A Lactual movie

quote

M E M Eactually hilarious

FOR EXAMPLE

Q: WHY DO I NEED TO KNOW ABOUT MEMES?

A: Because your patrons think they’re HILARIOUS!

They’re everywhere!

They’re considered cool!

And libraries are cool, right?

Facebook users love memes (especially teens and young adults).

Find all types of memes by google searching “library meme”, “cat meme”, “book meme”, etc.

Memes can be made by anyone.

Google “meme maker” and have fun writing your own! They’re great material to have on your Facebook.

EASY! Meagan made this one.

#CABOT#CARLISLE#DESARC#DEVALLSBLUFF#ENGLAND#

HAZEN#LONOKE#WARD

TWITTER

TWITTER BASICS

•Twitter is very simple. If you had an entire website that was just Facebook’s “news feed” you’d (basically) have Twitter.

•“Tweets” or status updates can only contain 140 characters (letters, spaces, or numbers).

•Search for key words or #hashtags that are important to a group of people.

(If this powerpoint had a hashtag it’d be #TheInternetAndYou)

#HASHTAGS

“A hashtag allows grouping of similarly tagged messages, and also allows an electronic search to

return all messages that contain it.”

Searching #LONOKE on Twitter gives you results on real-time traffic updates, duck hunting, and other local tweets.

Basically anything that anyone has tweeted with the word Lonoke in it.

Use hashtags to reach people in your area.

For example, Ward patrons could search for #WARD and find a post about your library.

This is a great way to reach new patrons.

TO PIN OR NOT TO PIN-

Those who use Pinterest love it and those who don’t hate it.

Give Pinterest a try!

You’d be surprised how much comes up when you search for “library program” (and they’re all DIY, too).

Pinterest is a great way to organize ideas for programming. For example, I have a Pinterest board for each month. This is a great way to get a head start on programming.

You can find good Facebook material on Pinterest as well.

QUESTIONS?

Contact Meagan Ashcraft at mashcraft@lpregional.lib.ar.us

Meagan is the Project Manager / Technical Librarian for the Lonoke/Prairie County Regional Library System located in Central Arkansas.