The Internet and Politics

Agenda for Today

•Announcements

•Return of the Turtle

•Web guide assignment

•Netizen political preferences: implications for government

The Internet and Politics

Web Guide Assignment•Choose topic with political relevance, appropriate to this week’s readings.•Visit a range of relevant web sites.•Note any pattern or theme that sheds light on an interesting issue or question.•Present your insight.•Use your reviews of 3-6 web sites as online evidence to support your argument or insight.•Tips:• Challenge is to keep it short, not to find enough to say.•Make hyperlinks in Word•Choice of sharing web guide or just site reviews.

The Internet and Politics

E-Citizens: AgendaE-Citizens: Agenda

• E-Citizen characteristics

• Service imperatives

• Research questions

The Internet and Politics

E-Citizens are rights-oriented

The Internet and Politics

•E-Citizens want maximum service choice

•E-Citizens expect to control the service experience

•E-Citizens demand data privacy

E-Citizens and rights: Imperatives

The Internet and Politics

E-Citizens are politically activeE-Citizens are politically active

The Internet and Politics

Politically Active E-Citizens: ImperativesPolitically Active E-Citizens: Imperatives

•E-Citizens demand quality

•E-Citizens demand input

The Internet and Politics

E-Citizens are InformedE-Citizens are Informed

• Growth of online news

• Net users watch less TV

The Internet and Politics

Informed E-Citizens: ImperativesInformed E-Citizens: Imperatives

•E-Citizens expect information access 

•E-Citizens expect information quality

•E-Citizens want information pull, not information push

The Internet and Politics

E-Citizens are socially engaged E-Citizens are socially engaged

The Internet and Politics

Social E-Citizens: ImperativesSocial E-Citizens: Imperatives

•E-Citizens expect service relationships

•E-Citizens expect electronic communication

The Internet and Politics

E-Customers warm up to online serviceE-Customers warm up to online service

The Internet and Politics

E-Customers Online: ImperativesE-Customers Online: Imperatives

• E-Citizens will demand exponential growth in online service

• Offline services must remain for at least a generation

The Internet and Politics

E-Customers vary

Different types of Net use….

…look like different types of E-Customers.

The Internet and Politics

E-Customer Types: ImperativesE-Customer Types: Imperatives

·  E-Citizens need a variety of service encounters

·  E-Citizens want depth and breadth

The Internet and Politics

E-Customers: Evolving value drivers

The Internet and Politics

E-Customer Value Drivers: ImperativesE-Customer Value Drivers: Imperatives

•E-Citizens put a fresh spin on longstanding values

•E-Citizens’ value drivers exist in a context

The Internet and Politics

Research ChallengesResearch Challenges

• Control groups

• Demographics

• Distinguishing among Internet users

• Online surveying