the international centre, toronto - cottage...

6
“Best focused show in the country, qualified attendees, great location and perfect timing.” —Rob Davis, EcoEthic Inc. MARCH 21 24, 2019 The International Centre, Toronto Now a 4-DAY show!

Upload: others

Post on 03-Oct-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: The International Centre, Toronto - Cottage Lifeshows.cottagelife.com/wp-content/uploads/sites/4/2019/01/...→ Monday, March 25 To apply for space Please complete the attached application

“Best focused show in the country, qualified attendees, great location and perfect timing.”

—Rob Davis, EcoEthic Inc.

MARCH 21–24, 2019 The International Centre, Toronto

Now a

4-DAY show!

Page 2: The International Centre, Toronto - Cottage Lifeshows.cottagelife.com/wp-content/uploads/sites/4/2019/01/...→ Monday, March 25 To apply for space Please complete the attached application

Why exhibit with us?THE COTTAGE LIFE SHOWS attract an elite consumer: high household income, high net-worth, dual home owners. We serve this market by bringing the best of cottage country to the city, and they come back year-after-year, with the knowledge that we give them the ultimate one-stop shop for all things cottage-related.

Don’t miss your chance to join the more than 600 businesses that come together to capitalize on this unique opportunity each spring!

The 2018 show was a hit with attendees!→ Attendance: 39,154→ 96% of attendees rate the show as

good/excellent→ 97% of attendees made a

purchase/plan to purchase→ 86% of attendees own a cottage→ 56% were planning to build a

cottage. Another 10% were in the market to buy cottage real estate.

Exhibitors were happy with their experience!→ 81% of exhibitors rated the quality

of attendees as good/excellent→ 96% rated our staff as good/

excellent → 81% rated move-in/move-out as

good/excellent→ At the end of the 2018 Spring

Cottage Life show, 84% of exhibitors were already planning to be back next year!

Cottagers attend to spend!Key product categories our 2018 Spring attendees shopped for included:16% Alternative energy 39% Arts, crafts & decor 19% Barbecues 29% Building products 29% Building services 24% Canoes/kayaks 24% Clothing/footwear 41% Docks & accessories 20% Furniture (indoor) 32% Furniture (outdoor) 16% Garden products & services/

landscaping 14% Heating systems 14% Power boats 23% Septic systems, toilets, etc. 26% Sheds, gazebos, or bunkies 35% Sporting goods & water toys 26% Water systems & accessories

“The Spring Cottage Life Show has always proven to be a great success for our company! It’s a great way to kick start our summer busy season!”—Jeremy Plaunt, Water Depot

Page 3: The International Centre, Toronto - Cottage Lifeshows.cottagelife.com/wp-content/uploads/sites/4/2019/01/...→ Monday, March 25 To apply for space Please complete the attached application

DatesMove-In Days → Tuesday, March 19

Wednesday, March 20Show Days → Thursday, March 21

12 noon – 8 p.m.→ Friday, March 22

10 a.m. – 8 p.m.→ Saturday, March 23

9 a.m. – 7 p.m.→ Sunday, March 24

10 a.m. – 5 p.m.Move-Out Days → Sunday, March 24→ Monday, March 25

To apply for spacePlease complete the attached application form and send it, along with your deposit to:The Spring Cottage Life Show 130 Merton St., Ste. 200 Toronto, Ontario M4S 1A4

ContactJade Cannata Account Representative 416-599-2000 ext. 255 [email protected] Erinn Wright Manager of Consumer Shows 416-599-2000 ext. 224 [email protected] McLeod Director of Consumer Shows 416-599-2000 ext. 237 [email protected]: 416-599-0800

Location→ The International Centre, 6900

Airport Road (at Derry Road), Toronto→ Conveniently located at the centre of

Canada’s largest consumer market and North America’s largest cottage market, with more than 8 million people and 250,000 cottagers within a one-hour drive

→ Free parking for exhibitors and attendees

Advertising & promotion→ Multi-page ads in Cottage Life

magazine, reaching 1.4 million+ readers per issue

→ Ads in major newspapers including the Toronto Star

→ Radio ads promoting the show will run on major Toronto stations and select cottage-country stations

→ Extensive promotion on cottagelife.com, e-newsletters, Twitter, Facebook, and other popular websites and social media

→ TV ads on the Cottage Life Channel and other channels

→ A professional public relations campaign, ensuring coverage in print, radio, digital and TV news

Included in your booth fee→ For booth space (10' depth), 8'

backwall drape and 3' sidewall drapes are provided. For booths in the General Store and Trading Post areas (5'-depth), 8' backwall drape and 8' sidewall drapes are provided. For bulk space (20' depth or greater), drape needs are assessed on site.

→ Exhibitor badges→ Material handling for loading and

unloading of exhibit material→ Crate removal/storage and on-site

trailer storage → 24-hour security→ Six complimentary passes for

customers or prospects→ Show Directory listing, alphabetically

and by product category → Promotion on our social media

channels

Accommodations→ Special rates for exhibitors at the

official show hotel, including free parking and shuttle service to the show

Show Directory→ Produced by the experts at Cottage

Life magazine, our full-colour, magazine-format directory is kept long after the show is over.

→ Please contact us for a PDF copy of last year’s directory.

AIRPORT RDEGLINTON AVE

HW

Y. 27 ISLINGTO

N AVEDIXON RD

DERRY RD

Details

“We have been a vendor participant for the past 12 years. This show offers the highest quality of prospects of any of the shows we attend! The four-day concept creates customer urgency not offered at other shows. The staff are over the topaccommodating! Proud for our company to be part of it!” —Dave Poole, Buckeye Surf

Page 4: The International Centre, Toronto - Cottage Lifeshows.cottagelife.com/wp-content/uploads/sites/4/2019/01/...→ Monday, March 25 To apply for space Please complete the attached application

What is the show attendance?The 2018 Spring Cottage Life Show attendance was 39,154; the show had an average attendance of 37,458 over the past 5 years.

What are the attendee demographics?63% are age 30 to 59 and 70% have a household income greater than $100,000. The majority visit from the Golden Horseshoe area, 85% from L, M and N postal codes. The most popular areas of cottage ownership are Muskoka (19%), Parry Sound/Georgian Bay (18%), Kawarthas (15%), and Haliburton (11%).

Is there a deadline for booking exhibit space?While there is not an actual deadline date to book, we encourage you to do so early in order to secure a spot and ensure your logistical requirements are met. For the 2018 Spring Cottage Life Show booth space was sold out by late

January, and some exhibit categories were sold out as early as September.

What is provided in the exhibit space?Drape and rail are provided at the back and sides of each booth. Please see Included in your booth fee (previous page) for details.

Is electrical hook-up included in the booth cost?No. An electrical order form will be made available prior to the show.

Is anything else required to exhibit?Signage indicating your company name and a floor covering are mandatory for all exhibits but not provided. Proof of liability insurance with a minimum of $2,000,000 is required for participation in the Cottage Life Shows. Further details are provided upon booking.

When will we receive our booth location?Once the majority of the available floor space is accounted for, which

we anticipate will be by late January, exhibitors will be asked to indicate logistical requirements for their booth. Confirmation of booth location, along with a finalized floor plan, will be e-mailed approximately 4 weeks prior to the show.

Are there any other costs associated with participation in the show?Other than booth cost, electrical, and potentially insurance, all other costs are within your control. Items such as signage, floor covering, tables, booth structures, and the like are available from designated suppliers, but you are welcome to bring your own with you. Phone and internet services are available for purchase.

When do I move in and out?Tuesday and Wednesday are the designated move-in days. Each exhibitor will be assigned a specific move-in day and time. Move-out is Sunday and Monday, commencing at show-close.

Frequently Asked Questions

“The Cottage Life Show is indeed the best one stop shop for cottagers. The organizers of this show really do make an effort to make their show like no other.”—Cathy Burke, Gilbert and Burke

Page 5: The International Centre, Toronto - Cottage Lifeshows.cottagelife.com/wp-content/uploads/sites/4/2019/01/...→ Monday, March 25 To apply for space Please complete the attached application

Cottage Life is the only award-winning multi-media brand that targets affluent customers who maintain two homes! Have a look at our current multi-platform offerings and let us customize a program that delivers towards your sales targets.

The Cottage Life ShowsSince 1994, the Cottage Life Shows have been putting businesses like yours face-to-face with cottage owners. Serving the Ontario market, the Spring Cottage Life Show has become the unofficial kick-off to cottage season for more than 39,000 cottagers, while the Fall Cottage Life Show fills a valuable niche by attracting 11,000 attendees in active buying and planning mode. Happening in mid-April, the Ottawa Cottage Life & Backyard Show is Ottawa’s only cottage and outdoor living show and attracts 12,000 highly-qualified attendees from Eastern Ontario and Western Quebec. The Edmonton Cottage Life & Cabin Show happens in late April and attracts a highly-qualified audience of more than 6,000 enthusiastic cottage, cabin, and log and timber frame home owners and buyers from all over Western Canada.

Contact us now to discuss how our shows can work for your company – year-round, and across the country.

Cottage Life DigitalCottagelife.com now reaches more than 400,000+ unique visitors a month with videos, articles, galleries and quizzes, and our weekly Dockside e-newsletter reaches more than 58,000

subscribers weekly. Our social fan base of more than 346,000 Facebook fans is highly engaged, mostly Canadian, and quickly growing. Contact us today to optimize your digital budget with our customized branded content programs.

Cottage Life Magazine Cottage Life magazine has been the leading media source for all things cottage for more than 30 years. Cottage Life West magazine reaches 1.4 million readers

nationally every issue. It has been named Magazine of the Year by the National Magazine Awards and was named 2017 MultiPlatform Brand of the Year by Magazines Grand Prix.

Cottage Life TelevisionCottage Life Television connects viewers with their passion for cottaging and outdoor living. With a dedicated and engaged national audience of over 2.5M Canadian homes and exclusive, original programming that celebrates DIY, design, real estate and more, no-one captures weekend living like this. Content integration opportunities available.

The trusted brand for cottagers

Show SponsorshipsSponsorship programs at the Spring Cottage Life Show provide a unique opportunity to increase your company’s visibility and engage with a large passionate consumer base – all under one roof. Let the Cottage Life team develop a custom turnkey activation for your brand. We have a wide range of options ranging from feature area sponsorships and sampling programs, to dynamic floor decals and aisle signage. We will work with you to create a program that suits your budget and builds engagement for your brand.

Promotional exposure exclusive for Show SponsorsIn addition to on-site activation opportunities, we offer a multi-platform media program in our sponsorship packages. Your company logo will appear on the following:

→ Special double page ad in the Spring pre-show issue and full page ad in the May post-show issue of Cottage Life (1.4 million readers per issue)

→ Pull out map in the Show Guide distributed at the show (39,000+ attendees)

→ On-site signage at info booths and at activation area (if applicable)

→ Show website

THANK YOU TO OUR SPONSORS

To buy tickets and find out more, please visit:

cottagelife.com/shows

HOURS Friday, March 31 . . . . . . . . . . .10am – 8pm Saturday, April 1 . . . . . . . . . . . .9am – 7pm Sunday, April 2 . . . . . . . . . . . . 10am – 5pm

ADMISSION Adults . . . . . . . . . . . . . . . . . . . . . . . . . . . $20 Youth (13 – 17) . . . . . . . . . . . . . . . . . . . . $10 Kids (12 and under) . . . . . . . . . . . . . . Free Weekend Pass . . . . . . . . . . . . . . . . . . . $28Cash-only specials at the Box Office • Seniors Friday Special (65+) . . $15 (save $5)

• Friday/Saturday evening special: Save $4 after 4pm on regular adult admission

LOCATIONThe International Centre 6900 Airport Rd. (at Derry Rd.), Mississauga

REXDALE BLVD

401427

427

409AIRPORT RD

EGLINTON AVE

HW

Y. 27 ISLINGTO

N AVEDIXON RD

DERRY RD

FREEPARKING

Just like at the cottage

TASTE Join us for live cooking demos and tasty

samples all weekend long. Get some inspiration for outdoor entertaining that will wow your family and friends.

RELAX Enjoy an early taste of summer and relax

at the dock party! Enjoy a variety of beer, spirit and wine offerings while raising funds for Cottage Dreams.

MARCH 31–APRIL 2, 2017

EARLY BIRD DISCOUNTSave $6 per couple or $3 off

regular adult admissionVisit cottagelife.com/tickets and enter promo code: CLMag17

After March 15, save $2 off regular adult admission using promo code: Online17Offer valid online only.

Page 6: The International Centre, Toronto - Cottage Lifeshows.cottagelife.com/wp-content/uploads/sites/4/2019/01/...→ Monday, March 25 To apply for space Please complete the attached application

The annual multi-page promotional section will appear in the Spring 2019 pre-show issue of Cottage Life Magazine. Our award-winning writer will showcase your product or service in a compelling service-style article. Don’t miss this opportunity to give readers a special sneak peek at what you are featuring at the show. Make sure you are on their must-see list.

Space is limited. Take advantage of this special rate, offered only to show exhibitors and sponsors.

Early booking deadline December 14, 2018 For further details and booking information please contact:

Rosemary Munroe [email protected] 416-440-7062

Mylène Tomkin [email protected] 416-440-7272

Special advertising program exclusive to exhibitors and sponsorsCottage Life magazine advertising show promotion

Cottage Life Media, a division of Blue Ant Media Solutions Inc. 130 Merton St., Ste. 200, Toronto, ON M4S 1A4T: 416-599-2000 F: 416-599-0800 E: [email protected] cottagelife.com/shows

Spring Cottage Life Show

Extend your cottage season with a Sunspace SunroomFamilies love the extra living space (minus the bugs!) that Sunspace’s innovative, practical, customizable enclosure system offers

While beautiful memories at the cottage can be made indoors, the best ones seem to occur the closer we are to nature. By enclosing a deck or patio with a Sunspace Sunroom, cot-tagers have more opportunities to make merry and feel a gentle breeze or bask in the sun without direct UV or bug exposure.

“From early spring days to the cool fall nights, there never seems to be enough time to enjoy at the cottage,” says Steven Hunt, owner of Sunspace Sunrooms in Newcastle, On. “The use of WeatherMaster® Windows & Doors to enclose an existing deck or patio creates the perfect addition to any home or cottage, and allows everyone to extend the season and make more lasting memories.”

Sunroom with screensHunt designed the WeatherMaster system—now in the improved version two—to be easily stackable to provide up to 75 per cent ventilation. “They give you the comfort of a sunroom and the luxury of a screen room without the expense of a full-blown renovation,” he explains.

Meanwhile, Sunspace Sunrooms let in the light with acrylic roofing that fends off harmful UV rays and rain showers, while retaining 90 per cent light transmission and clarity for 50

years, notes Bob Newnham, director of mar-keting and branding at Sunspace Sunrooms.

Fully customizable“I wanted to develop a system that was simple, fully customizable, and aestheti-cally suitable for any style of house or cot-tage,” explains Hunt. And so far, Sunspace Sunrooms have been easily adapted to fit every situation under the sun—from a trapezoid to fixed transom window.

“Its clean design also blends seamlessly with any style, from modern to post-and-beam,” adds Hunt.

Ask about the network of dealers avail-able across Canada and the United States. “They will help you find the right solution in your space and save you the headache of a DIY job or the expense of a high-end alternative,” adds Newnham.sunspacesunrooms.com | (800) 755-3365

Full-page rate $4,500

Double-page spread $7,995

MARCH 22–25, 2018 THE INTERNATIONAL CENTRE, MISSISSAUGA

Powder Trap® plusesü  100% non-toxic and eco-friendly

ü  No mess, no chemical insecticides

ü  Lasts entire seasons with no maintenance

ü  Used in thousands of homes and cottages worldwide

Place a Cluster Buster Powder Trap® on your window, and almost immediately those pesky flies will be gone. Then leave it there for one year or more of maintenance-free, eco-friendly, 100% non-toxic fly removal.

“That’s up to 10 times longer effectiveness than other fly removal systems,” points out Powder Trap® President Damon Clarke. He and his wife Lindsay Cook took over the family-owned, local business from his father, who invented the all-natural innovation in 1999.

“Bugs quickly sink into our patented lightweight powder made with eggshells, keeping insects out of sight and out of mind,” explains Clarke. Each trap holds 1,000 flies! Ask about other Powder Trap® insect solutions for Asian Lady Beetles (ladybugs), ants, and earwigs at the Spring Cottage Life Show.powdertrap.com | (877) 359-7687

Finally! Safe, long- lasting bug removal!Powder Trap® is the most cost-effective trap you can buy

Quarter-page rate $1,675

Take your show exposure

to new heights!

Cottagelife.com advertising: 100,000 impressions for a Big Box ROS ad $1,500. Inquire about other special exhibitor rates for advertising on cottagelife.com.

MARCH 22–25, 2018 | THE INTERNATIONAL CENTRE, MISSISSAUGA

Easy to useUnlike canoes, which kids find intimidating, or kayaks, which call for a destination, Corcls are easy enough for a six year old to control but still exciting enough for a teenager and are often used right off shore.

How to use itA kayak paddle is all kids need to move through the water in the round-shaped, plastic boat. “There are endless ways to use your Corcl. You can sit, kneel, stand, recline, use it upside down, or go with a friend,” says Brigham. “With two Corcls there are lots of games to play like tug-of-war or herky jerky. At corcl.com there are dozens of ideas.”

Recyclable, manufactured locallyThe Corcl is made locally at Rescraft Plastics, in Paris, Ont., of fully recyclable polyethylene. “The Corcl is durable and will withstand years of hard use,” points out Brigham. The body of the craft features foam padding for comfort and traction, while the double-hull construction enables buoyancy and stability. “Included is a tether rope with paddle attachment for transporting, connecting, righting, playing games, and more.” Check it out at the Spring Cottage Life Show.corcl.com | (855) 932-6725

The whole point of cot-tage living is to enjoy the scenery, says Piero Campolongo, co-owner of the family-owned CPL Aluminum Railings. “We’ve evolved our product line over the last 27 years providing beautiful railing solutions for decks, docks, patios, pool enclosures, privacy screens or wind barriers.” Manufactured in-house in Ontario, CPL’s railings are rust free, low maintenance and designed to suit your space allowing you to enjoy your view.

Learn more about CPL Aluminum Railings at the Spring Cottage Life show.cplrailings.ca | (905) 850-5590

Preserving your views with modern elementsCPL Aluminum Railings & Glass custom make the best (invisible) barriers in cottage country

CPL railings are available in five colours (custom colours available upon request)!

The newest lake toy kids are crazy forThe Corcl wins over young hearts and keeps kids occupied on the lake for hours

When the Brighams first tested their patented, small boat innova-tion—the Corcl—at a summer camp, they couldn’t believe the response. “Kids were on the beach screaming ‘Corcl! Corcl!’ Corcl!,’ demanding a turn,” says Carter Brigham, co-owner with husband Harry. “We looked at each other wide-eyed and knew we were on to something.”

Indeed. Now available at over 235 summer camps, camp-grounds, and parks across North America, the Corcl is fast becom-ing the must-have water-sport item of 2018.

Available in 5 bright colours!

Half-page rate $2,795

Spring Cottage Life ShowMARCH 22–25, 2018 | THE INTERNATIONAL CENTRE, MISSISSAUGA

Discover the benefits of building with Real Cedar at the cottageFrom siding to docks, Western Red Cedar makes the most sense for cottage country

the transport of Western Red Cedar creates a smaller footprint because the strong wood is so lightweight. “A full truckload of Wes-tern Red Cedar siding will cover 20,000 sq. ft. of wall space while a full truckload of fiber cement will only cover about 8,000 sq. ft. of wall space,” notes Mackie.

Building a dock? Western Red Cedar is perfect because it doesn’t retain heat, making it so much softer and cooler underfoot than alternatives.

Real Cedar: A beloved look that endures.“Western Red Cedar’s classic appear-ance sets the tone for an outdoor cottage living space,” say Colin and Justin. “No other building material can recreate the warmth and beauty of cedar. Plus, synthetic materials can be jarring in such natural sur-rounds.” That’s true for scent as well. “Real Cedar is one of the most satisfying aromas you’ll find, and not just when it’s been cut,” point out Colin and Justin. “The smell really lingers. It’s also worth noting that some composite materials can smell like extruded plastic and epoxy resin,” they add.

Choosing siding? The look of Western Red Cedar will never go out of style, no matter how often you change out your patio set.

realcedar.com

Real Cedar also comes in a wide range of lumber dimensions, surface textures, and grades, adds Mackie. “Not only is it easy to saw and glue, in fact, cedar comes in certain sizes needed for outdoor structures that aren’t readily available in other building materials.”

DIY decking project? Because Real Cedar lies flat and straight, your projects including decking will come together perfectly.

Real Cedar: Unparalleled performance with minimal environmental cost.Western Red Cedar is naturally resistant to rot, decay, and insect attacks. “Real Cedar decking grows less mold and mildew than do composites and it can be restored to its original luster after inevitable fading caused by the sun’s UV rays,” say Colin of Colin and Justin’s Cabin Pressure on Cottage Life TV.

Not only is Real Cedar both renewable and biodegradable, it comes from sustainably managed, certified forests, points out Mackie. Even

Easy Real Cedar DIY projects!So you’re sold on all the terrific benefits of building with Western Red Cedar. Check out the selection of project plans at the Real Cedar Do-It-Yourself Centre, realcedar.com/outdoor/free-diy-project-plans, including intro videos and down-loadable plans and get started building today.

Portable Real Cedar cooler standThis beautiful deck bar —made in four simple steps!—will keep drinks cool with ice, while offering extra seating. Real Cedar’s light weight makes building easier, along with moving around your completed project.

Real Cedar BBQ coverWhy shouldn’t you barbecue year round? This easy-to-follow plan will net you a beautiful, functional shelter, including a sloped, cantilevered roof, when you need it the most.

Modern outdoor dining table & benchWow guests, inside or outside, with this streamlined, modern table and bench. Your Real Cedar dining set will last for decades because it is resistant to rot, decay, and insect attacks.

Among the many advantages of building with Real Cedar, there is one that supersedes all others—the immeasurable sensory experi-ence it provides for many, many years to come. “There’s so much pleasure to have from structures built with Western Red Cedar,” says Paul Mackie, a.k.a. Mr. Cedar, a recognized cedar expert and western area manager for the Western Red Cedar Lumber Associa-tion, based in Vancouver.

“While Real Cedar’s rich tonal properties and authentic, iconic beauty complement all-natural surrounds, you can breathe easy taking in its calming aroma, knowing it comes from the most responsibly managed forests in the world, and will last a long time,” he says. Here are the more specific ways it just makes sense to build with Real Cedar.

Real Cedar: Makes building a breeze. The wood is renowned among trades for being easy to work with, says Mackie. “It’s lightweight, yet incredibly strong, so it can be cut and shaped into any application, such as a curved sauna or railing.”

Choose knotty Real Cedar for a rustic,

affordable look!

Co

urt

esy

of 

Th

e S

ansi

n C

orp

ora

tio

n