the intentional meeting planner: giving & getting more from your marketing, speakers, sponsors...

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The Intentional Meeting Planner Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

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Aaron Wolowiec, MSA, CAE, CMP, CTA delivered this presentation during the Association Executives of North Carolina annual meeting on Sunday, July 13, 2014, at the Charlotte Marriott City Center in Charlotte, NC.

TRANSCRIPT

Page 1: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

The Intentional Meeting Planner

Giving & Getting More From Your Marketing, Speakers, Sponsors &

Vendors

Page 2: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

↠education equation

↠carousel activity

↠tactics

↠peer ideas

↠action items

↠wrap-up

Page 3: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

Education Engagement Loyalty Retention Return

education equation

Page 4: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

effective marketing

innovative instruction

successful partnerships

Page 5: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

carousel activity

Page 6: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

effective marketing

Page 7: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

value proposition

Page 8: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

voice

Page 9: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

channels

Page 10: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

volunteers

Page 11: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors
Page 12: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

innovative instruction

Page 13: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

solution room

Page 14: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors
Page 15: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

lunch for six

Page 16: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors
Page 17: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors
Page 18: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

successful partnerships

Page 19: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

expectations

Page 20: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

activation

Page 21: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

promotion

Page 22: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

appreciation

Page 23: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors
Page 24: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

effective marketing

innovative instruction

successful partnerships

Page 25: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

prioritize

Page 26: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

debrief

Page 27: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

• If Events Could Talk: 10 Strategies for Fueling a Powerful Voice

• 25 Instructional Strategies Guaranteed to Refresh Your Signature Programs

• Achieving Exhibitor Success: Activation Opportunities Before, During & After the Show

resources

Page 28: The Intentional Meeting Planner: Giving & Getting More From Your Marketing, Speakers, Sponsors & Vendors

(616) 710-1891aaron@eventgarde.comwww.eventgarde.comwww.aaronwolowiec.com

aaron wolowiec