the intelligence of the online media mix
DESCRIPTION
My presentation at Webit 2011TRANSCRIPT
Kliknij, aby edytować styl wzorca podtytułu
The Intelligence of the
Online Media Mix
October2011
Buying
Decision
I heard about the Brand
I have a positive Brand attitude
I interacted with the Brand
I interacted with the sales force
I need the product/service
I buy
Buying
Decision
Online Product
I heard about the Brand Display advertising
PBT, Video advertising
I have a positive Brand attitude
Branding projects
Contextual communication
I interacted with the Brand Social media, applications, games
I interacted with the sales force
CPC traffic sources
I need/search the product/service
SEM/SEO
I buy All
Buying
Decision
Online Product Mobile
I heard about the Brand Display advertising
PBT, Video advertising
Mobile Display
I have a positive Brand attitude
Branding projects
Contextual communication
Mobile branding
Contextual
I interacted with the Brand
Social media, applications, games
Applications, games
I interacted with the sales force
CPC traffic sources Click to receive info
Coupons, samples
I need/search the product/service
SEM/SEO Mobile search
click to buy
I buy All All
