The Ins and Outs of Wireless: Preparing the Next Generation

Wireless FacilityLou MartinageDirector, Product MarketingMobileAccess

Increased Productivity

Competitive Advantage

Operational Efficiency

Life Safety

Wireless is Core to Your Business

Benefits From Broad Range of Applications

Mobile CommunicationsInternal/external voice Blackberry & Mobile PDAsPaging3G high-speed data

Building AutomationEnergy/HVACBuilding Applications

Public Safety RadioFirst RespondersBuilding OperationsSecurity

Enterprise CommunicationLaptops and PDAsVoice-Over-WLANAsset tracking

Assessing the Value Proposition“Must Have It”

ROI understood but hard to quantify

Mobile CommunicationsInternal/external voice Blackberry & Mobile PDAsPaging3G high-speed data

Increased Efficiency/Accuracy - Real-time voice & data Availability - Don’t miss the call about that next big deal... Customer/Guest Satisfaction – Encourage future business

Enterprise CommunicationLaptops and PDAsVoice-Over-WLANAsset tracking

Increased Efficiency/Accuracy – High-speed data accessReduce Costs – Reduce voice expense with wireless VoIPMaximize Use – Track high-value assetsCustomer/Guest Satisfaction – Encourage future business

Public Safety RadioFirst RespondersBuilding OperationsSecurity

Improved Customer Service – Encourage repeat business Enhance Staff Productivity – Real-time dispatch Life Safety – Insurance reductions

Applications/ROI Spectrum “Niche”Specialized applications

with hard ROI

Specialized Applications

Type Access Control Temperature Sensors Fire Extinguisher Sensors

Example Vendor

Benefits

Centralized monitoring of personnel accessEliminate wiring between

door & access controllerEnhanced building

security

Prevent costly product losses

Ensures quality of material

Eliminates manual temperature logs

Lowers cost of ownershipEliminates monthly manual

compliance inspections Lowers risk/liabilities from

fire, theft, & vandalism

MijaSchlageAssa Abloy

Checkpoint

Wireless Doesn’t Come for Free…Wireless applications all have an ROI potential…But, nothing can be attained without in-building coverage

Making the business case for in-building wireless:– Maximize the ROI potential of wireless apps– Minimize the TCO of the infrastructure

Installation

Applications Benefits

IBW Investment

Changes

OPEX

ROIROI ROIROIROIROIROI

New Services can Shift the Balance Today’s wireless connectivity needs are challenging enough

– Cellular/PCS - WLAN Bands - Public Safety – Medical

Emerging services/bands will complicate the situation– Public Safety - AWS – Mobile WiMAX - LTE

New applications will follow, fueling the need for coverage

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Evolving Wireless Spectrum

AWS

AWS

700/

LTE

Opportunities to boost ROI, but must minimize TCO impact

New Services will need a Boost In-building coverage a must have for emerging wireless servicesHigher frequencies attenuate more rapidlyDelivering higher throughput requires higher signal quality

Keys to In-Building Business CaseHarness full ROI potential of wireless applicationsEnable broad range of wireless applications (multi-

service)Transparent to wireless features/functionsFlexibly add new applications as they emerge

Keep TCO of in-building infrastructure containedMinimize upfront installation costsMinimize cost & disruption of future changesMinimize facility impact (space, power, cooling, etc)Minimize ongoing operational expenses

Indoor Coverage Options

Residential

Enterprise

Macro Network Backhaul

TDM

RF

Indoor Coverage

IP

BDA

RF Source

Microcell

Picocell

= RF Source

= Antenna

3-4 Calls

10-32 Calls

32-200 Calls

= macro capacity

Femtocell

Single Distributed

Single Distributed

Single

Single vs. Distributed AntennasDistributed approach delivers even blanket of strong coverage

20 dBm output power

12 dBm output power

Picocell @ 1.9GHz DAS @ 1.9GHz

= WLAN AP

The Old Way: Reacting to Wireless Needs

2G/3G Cellular

Mobile WiMAXBldg Automation

Public Safety

Parallel Approach

Capital Expense

Multiple Installations

Operations Multiple Managed Systems

Future Growth Add Networks

Facility Impact

Multiple Equipment Layers

Aesthetics AP

Parallel Networks are

Painful!

Parallel Approach

Capital Expense

Multiple Installations

Operations Multiple Managed Systems

Future Growth Add Networks

Facility Impact

Multiple Equipment Layers

Aesthetics

The New Way: Adapting to Wireless Needs

2G/3G Cellular

Mobile WiMAXBldg Automation

Public Safety

Parallel Approach

MobileAccess Solution

Capital Expense

Multiple Installations

OneInstallation

Operations Multiple Managed Systems

OneManaged System

Future Growth Add Networks Add Modules

Facility Impact

Multiple Equipment Layers

OneEquipment Layer

Aesthetics APAP

= WLAN AP

The Universal Wireless Network

Multi-Service SolutionSingle infrastructure for

multiple wireless services

Wire-It-Once™ TechnologyAdapts to service and topology

changes without disruption

Fully Integrated WLANAP-on-the-ceiling behavior

End-to-End ManagementProactive Monitoring

maximizes system up time

Remote Hub Units Intelligent service modules Add services incrementally Non-disruptive changes

Head-EndAggregates signals from multiple wireless sourcesDelivers signals over facility-wide fiber infrastructure

An Applications Enabling Platform

Single infrastructure for multiple wireless services

Modular, non-disruptive growth

Innovative WLAN support

Transparent to over-riding applications

IDF Closets

Head End

RF to Optical Conversion

Fiber Optic Riser

[SMF/MMF]

Futu

re

Telemetry

CellularPaging

WiMAX

MA-860 WLAN

APAPAPAP

WLAN APs

Wi-Fi

Wi-Fi

Wi-Fi

Wi-Fi

Antenna Grid

Broadband Coax

PagingPagingPaging

Paging

Cellular

Cellular

CellularCellular

Telemetry

Telemetry

Telemetry

Telemetry

WiMAXWiMAX

WiMAX

WiMAX

Cel

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ture

Pagi

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ture

Tele

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WiM

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reCombined Services

Keys to In-Building Business CaseHarness full ROI potential of wireless applicationsEnable broad range of wireless applications (multi-

service)Transparent to wireless features/functionsFlexibly add new applications as they emerge

Keep TCO of in-building infrastructure containedMinimize upfront installation costsMinimize cost & disruption of future changesMinimize facility impact (space, power, cooling, etc)Minimize ongoing operational expenses

Gan Tower, Paris

Who We Are: MobileAccessBank of America

Comcast Center

Multi-Service

Integrated WLAN

Patient Telemetry

Hearst Tower

Dutch Parliament

MobileAccess is the leading provider of multi-service indoor wireless solutions1,000+ buildings covered worldwide7 offices worldwide; 150 staff

Solution of choice for new state-of-the-art facilities

Recommended by all U.S. operatorsand validated for advanced wireless applications

Case Study:Hearst Tower - New York, NY

– Hearst Tower – 46 Stories (597 ft) ; 856,000 sq ft– First “green” commercial skyscraper in NYC

Hearst requirements: – Support for mobile services from Verizon, Cingular and T-Mobile– Aesthetic - No active components on the walls or ceilings – High capacity WLAN infrastructure with VoWLAN support

Why MobileAccess?– Single infrastructure for all services – low facility impact– All active devices in secure telecom closets

• Management occurs without disrupting building operations• Aesthetically pleasing – minimal antenna presence

– Integrated WLAN capability

Thank You

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