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The go-to destination to buy and sell proven data integration, data quality and data

management solutions

The information in this document is for reference only and not legally binding on Informatica.

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Introduction

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Overview

• The Informatica Marketplace is an open market that brings together buyers and sellers from around the globe to purchase and promote proven data integration, data quality, data management and cloud data integration solutions.

• Solutions can be Free, Paid or promotional.

• They can be on-premise or hosted in the cloud.

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Types of Solutions

• Marketplace has products, solutions and services.

• Solutions on Marketplace include: Cloud plug-ins, mappings, connectors, utilities, services, testing tools, etc.

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Type of Solutions in the Marketplace

• You can post your Solution in one or more of the three ways:• Free – Solutions that are free to download. Eg.

Metrics Driven DQM from TCS• Paid – Solutions that can be purchased directly from the

Marketplace through PayPal. Your Solution will be available for download after payment . Eg. AnalytiX Mapping Manager from AnalytiX Data Services

• Lead Gen – You post your Solution details, collaterals, demos in the Marketplace. Interested buyers can contact you directly for purchase. This is recommended if your offering is of high value, the solution needs to be customized, you have IP concerns, services Eg. Cisco Tidal Enterprise Scheduler

The transaction is between the seller and the buyer. Informatica does not support or involve in the transaction. Informatica does not retain any percentage of the sale value.

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Seal of Approval

• In keeping with Informatica’s reputation for quality, most solutions on the Informatica Marketplace will be evaluated to receive a “seal of approval” or certification.

• Based on the type, category, IP and other parameters of the Solution, Informatica will decide the need and level of testing required.

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Who can contribute

• The Marketplace is open and anyone with products, solutions and services focused on the data integration lifecycle are welcome to contribute. This includes• System Integrators• Product companies• Independent Software Vendors• Independent consultants• Developers

• Sellers retain the IP.

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How to list your Solution in the Marketplace

• Write to marketplaceleads@informatica.com, we will contact you and help list your Solution in the Marketplace.

• Alternatively, visit www.informaticamarketplace.com and submit your details by clicking on “Submit a solution”.

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Value Proposition to Partners

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Benefit to Sellers

• Access to Informatica’s large customer base.

• Extend sales reach with no infrastructure cost. Risk free.

• Leverage the strength of Informatica’s robust ecosystem: 100,000 community members; sale influencers.

• Extend your marketing reach. Benefit from Informatica’s marketing campaigns throughout the year, improve lead generation.

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Listing Cost – Special Promotion Offer

• Enter into Marketplace Sellers Agreement with Informatica before Jan 30th, 2011, and Post your solution free till Dec 31st, 2011.

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Marketplace Promotions

• Informatica Marketplace will regularly promote your solutions through:• Informatica global sales• Industry events• Evangelizing to community members and user group

leaders• Featuring Solutions on the home page

Informatica Marketplace reserves the right to promote any Solution at its sole discretion.

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Value Proposition to Buyers

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Buyer value proposition

• Faster time to market with pre-built Solutions.

• Lower total cost of ownership.

• Broader visibility into developers, companies that are building data integration lifecycle solutions and offering services.

• Extend your organization capability by requesting custom built Solutions.

• Expand your knowledge with new solutions to help.

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Hear the Marketplace sellers…

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“The Informatica Marketplace is an innovative platform to bring together solutions, offerings, accelerators and frameworks from the partner ecosystem, in the arena of Data Integration and Data Management. This platform will not only provide ready-solution options to customers, helping them to reduce time-to-market but will also provide TCS yet another platform to take our thought leadership to our customers easily.”

— Krishnan Ramanujam, vice president and global head, Enterprise Solutions and Technology Excellence, Tata Consultancy Services.

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“Partnering with Marketplace has increased awareness for our product portfolio tremendously.  Since November, We have received over 20 inquiries for our product AnalytiX Mapping Manager.  Informatica Marketplace has helped us reach markets like Europe, Brazil and Australia, where we do not have presence.  We have received enquiries from more than 4 resellers abroad.  In short, Informatica Marketplace has helped increase trials of our  product and will help us increase our global footprint.”

— Linh Vu, CEO, AnalytiX Data Services.

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Key Partners

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