the influence of storytelling on the memory of the theme park visit

Moniek Hover Academy for Leisure Senior Lecturer Ph.D. – Candidate influence of storytelling on the memory of the theme park vi

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Presenation by Moniek Hover (NHTV Breda, Academy for Leisure) at TEA Paris, 5-6 June 2008

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Page 1: The influence of storytelling on the memory of the theme park visit

Moniek HoverAcademy for Leisure

Senior LecturerPh.D. – Candidate

(The influence of storytelling on the memory of the theme park visit)

How can theme park storytelling become meaningful for visitors?

But first:

What can I tell you?

storytelling experience

memory

meaning

storytelling experience

memory

meaning

social interaction

storytelling experience

memory

meaning

social interaction

storytelling experience

memory

meaning

social interaction

personal benefits

storytelling experience

memory

meaning

social interaction

personal benefits

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

Page 12: The influence of storytelling on the memory of the theme park visit

How can theme park storytelling become meaningful for visitors?

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

storytelling experience

memory

meaning

personal narratives

shared-cultural- values

symbolic meaning

social interaction

personal benefits

Page 15: The influence of storytelling on the memory of the theme park visit

The truth of a story lies not in the facts, but in the meaning

Yiannis Gabriel

Page 16: The influence of storytelling on the memory of the theme park visit

Thank you!

Moniek Hover

[email protected]

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