the inescapable digital transformation

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The Inescapable Digital Transformation

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This is a presentation I gave at the Innovation Napoleon forum in January 2013, along with Brian Solis from the Altimeter Group

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Page 1: The Inescapable Digital Transformation

LinkedIn Confidential ©2013 All Rights Reserved

The Inescapable Digital Transformation

Page 2: The Inescapable Digital Transformation

LinkedIn Confidential ©2013 All Rights Reserved

2006 2010 2011

Page 3: The Inescapable Digital Transformation

LinkedIn Confidential ©2013 All Rights Reserved

“The future belongs to networkers” Reid Hoffman

Page 4: The Inescapable Digital Transformation

inmaps.linkedinlabs.com

The Future of Work

Page 5: The Inescapable Digital Transformation

Data is the big idea

Page 6: The Inescapable Digital Transformation

The Profile to the World

Page 7: The Inescapable Digital Transformation

4MFRANCE

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The value we bring to our members

Identity. Insights. Everywhere.

Page 9: The Inescapable Digital Transformation

IdentityConnect, find, and be found

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The professional profile of record

5B+ Search QueriesYearly

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Insights

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1M+ Publishers

InsightsIntroducing LinkedIn Today

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Like (12,000) • Comment (5,027) • Share

282,375 followers1,231,720 followers

InsightsInfluencers

150 Influencers

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Bringing LinkedIn to the mobile experience

25% LinkedIn Member Visits

Mobile Applications

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The Couch Effect

iPad

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What will this mean for businesses?

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Social is changing the way companies

Hire. Market. Sell.

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Hire

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19

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1 2 3 4

5 6 7 8

9 10

Top 40 Global Talent Brands

The Walt Disney CompanyNikeSalesforceTwitterShellNestle S.A.The Boston Consulting GroupOgilvy & MatherExpediaAccenture

11.12.13.14.15.16.17.18.19.20.

PfizerJohnson & JohnsonL’OréalAdidas GroupAmazonBain and CompanyRocheDiageoBurberryChevron

21.22.23.24.25.26.27.28.29.30.

RazorfishBPStarbucksWarner Bros. Entertainment Group of CompaniesElectronic ArtsSamsung ElectronicsHewlett PackardTotal E&PNetflixRed Bull

31.32.33.34.35.36.37.38.39.40.

*LinkedIn excluded from rankings

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Market

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Mindsetmatters

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“Personal networking is for old school buddies…good

old memories…parties.”

Personal networks are about reminiscing and having fun

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“Professionally when I network, it’s for information

to do my job better.”

Professional networks are purposeful and aspirational

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Emotions on professional

networks are just below the surface

EASCI needs

to clean up small

words even more

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Connect with professionalsthrough emotions

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Sell

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Unexploited asset

0.1%

Science

vs.

999xExploited asset

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And next...?

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LinkedIn Confidential ©2013 All Rights Reserved

"Our ultimate dream is to develop the world’s first

economic graph"Jeff Weiner

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In 2013?

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Laurence Bret@lbret

fr.linkedin.com/id/laurencebret

Questions?