THE INDEPENDENT >> Creating a First Impression from Your Website

What section/page/post of your website is a visitor most likely to land on first?

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What site or online source will most of your visitors have just come from when they land on your site?

Are you following the 2-click rule? How can you modify your site if not?

What do you want visitors to see pre-scroll on your site’s home page? On your blog posts?

THE INDEPENDENT >> Types of Websites and Blogs

As a freelancer or service provider, what are people asking themselves when they first land on my site? What are they looking for? What do they want? How can my site answer these questions?

As an infopreneur, what are people asking themselves when they first land on my site? What do they want to know about my products? How can my site answer + excite visitors?

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THE INDEPENDENT >> Key Pages

What key pages do you want on your website? Write down the page and a few notes on what it will include and how to make it stand out. Think about/bio, service/product, portfolio, contact, blog, etc.

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THE INDEPENDENT >> Clutch Pages (as in: Super Impressive Pages)

What clutch pages (as described in the podcast) do you want on your website? Write down the page and a few notes on what it will include and how to make it stand out. Think free resources, guides to _____, client stories, etc.

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THE INDEPENDENT >> Value-Add Pages

What pages that add value to your client (as described in the podcast) do you want on your website? Write down the page and a few notes on what it will include and how to make it stand out. Think “the process” or “how it works” pages.

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THE INDEPENDENT >> Extra Areas on Your Site

What items do you want to add to your sidebar, header, and footer to add to your audience’s experience?Check out other websites for ideas.

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THE INDEPENDENT >> Posts to Launch With

The Inner Dialogue of a Website Visitor

Is this site here to sell me something? If so, what is it? Is it quality? Is there anything for free to kinda ease me in to the brand? Is it quality? Is there an emphasis on the free stuff? Is it placed above the paid stuff? If so, it sends the message that >>

Helping me is more important than selling to me.

Is there an emphasis on me? Is it all about the brand owner and promoting the brand?

How many blog posts will you launch with? Any ideas for the topics/titles of your first few posts?

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Don’t forget your homework of setting up a private Pinterest board with type, images, interior design, and more that will help inspire your visual strategy, DIY branding, blog images, etc.

THE INDEPENDENT >> The Three Questions

What am I doing to ensure that my audience has a great experience on their first visit? And a new (or still rewarding) experience on their second or third?

What am I doing for first-time visitors to help them know what my site is about?

What am I doing to create “flow” and movement through my site?

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THE INDEPENDENT >> Episode 2 Notes

Things to remember or research:

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