the importance of design!
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design and the importanceTRANSCRIPT
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The importance of Design!
Prof. Dipl. Ing Jurgen Faust
The importance of Design!
The importance of Design!
The importance of Design!
What is design?
• “In design sometimes one plus one equals three.”Josef Albers.
What is design?
1+1=3
Joseph Albers
The world isn’t a given, we construct the world!
How about the sciences,.. Is there a
difference?
The gravity of lawFree falling object motion:
Is the velocity of falling objects depending on the mass of the object?
Is the velocity of falling objects depending on the medium it is falling in?
Aristotle
Falling in water and air
Galilei, But:
What happens if:
Faster or slower?
• “Everything is design. Everything!” Paul Rand.
• “Design addresses itself to the need.”Charles Eames.
• “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
Steve Jobs, Apple Computer.
• http://video.google.com/videoplay?docid=6960974522224017009
• http://rezwanul.blogspot.com/2007/01/ipod-history-discovery-channel.html
• "Design is as much an expression of feeling as an articulation of reason. It is an art as well as a science, a process and a product, an assertion of disorder, and a display of order.”
Victor Margolin.
Trajectory of artificiality (Krippendorf 2006)
ProductsUtilityFunctionalityUniversal aesthetics
Goods, Services and IdentitiesMarketabilitySymbolic diversityFolk and local aethetics
InterfacesNatural interactivityUnderstandabilityReconfigurability /adaptability
Multiuser systems/NetworksInformativenessConnectivityAccessability
ProjectsSocial viabilityDirectionalityCommitment
DiscourcesGenerativityRearticulabilitySolidarity
Design is getting more artificial!
Trajectory of artificiality (Krippendorf 2006)
ProductsUtilityFunctionalityUniversal aesthetics
Goods, Services and IdentitiesMarketabilitySymbolic diversityFolk and local aethetics
InterfacesNatural interactivityUnderstandabilityReconfigurability /adaptability
Multiuser systems/NetworksInformativenessConnectivityAccessability
ProjectsSocial viabilityDirectionalityCommitment
DiscourcesGenerativityRearticulabilitySolidarity
ProductsUtilityFunctionalityUniversal aesthetics
Products
Chemical Products
Goods, Services and IdentitiesMarketabilitySymbolic diversityFolk and local aethetics
Goods, Services, Identities
InterfacesNatural interactivityUnderstandabilityReconfigurability /adaptability
Interfaces
Branding and packaging
Design is communication!
Multiuser systems/NetworksInformativenessConnectivityAccessability
Multiuser systems, networks
ProjectsSocial viabilityDirectionalityCommitment
Projects
http://www.hllshakti.com
DiscourcesGenerativityRearticulabilitySolidarity
Discourses
• For instance: • Ecological or Green Design• Or positive-design.com
The world is changing!
Trajectory of artificiality (Krippendorf 2006)
ProductsUtilityFunctionalityUniversal aesthetics
Goods, Services and IdentitiesMarketabilitySymbolic diversityFolk and local aethetics
InterfacesNatural interactivityUnderstandabilityReconfigurability /adaptability
Multiuser systems/NetworksInformativenessConnectivityAccessability
ProjectsSocial viabilityDirectionalityCommitment
DiscourcesGenerativityRearticulabilitySolidarity
Products
Goods, Services and Identities
Interfaces
Multiuser systems/Networks
Projects
Discources
Design
In an knowledge economy design is a necessary asset!
But what do we mean by knowledge
economy?
knowledge-based economy
Per definition:
• A business product, as educational and innovative intellectual products and services can be exported for a high value return.
• A productive asset in an information society,.. Look at google, e-bay, etc., or i-tunes
Figure 3 Knowledge intensity of value added and employment in USA, 1972-93
Map of Patents Per Million Population - World
That means:
Research, development (R&D) and
Design are key assets of your
future!
But Design in a comprehensive way:
ProductsUtilityFunctionalityUniversal aesthetics
Goods, Services and IdentitiesMarketabilitySymbolic diversityFolk and local aethetics
InterfacesNatural interactivityUnderstandabilityReconfigurability /adaptability
Multiuser systems/NetworksInformativenessConnectivityAccessability
ProjectsSocial viabilityDirectionalityCommitment
DiscourcesGenerativityRearticulabilitySolidarity