the impact of social networking on the ece community
DESCRIPTION
Social media and other broader-focused Web activities (Facebook, MySpace, Twitter, Blogging, LinkedIn) have become *integral* to many in the ECE community. How do you separate your workplace from your personal on-line activities? What are the risks that all social network users face? Is there a positive side to social media? How can you help to protect children and young adults? This session will explore these areas and provide guidelines to follow so you and the children you support can “be safe out there.”TRANSCRIPT
Impact of Social Networking on the ECE
CommunityWho are your friends really?
Is there a positive side to social media? Who is reaching out to market to kids and
teens? What are the risks that all social network
users face? How do you separate your workplace from
your personal on-line activities? How can you help to protect children and
young adults?
Topics to cover
Is there a positive side to social
media?(Yes)
Services like these do add value to our lives
Positive Side to Social Media
• Facebook• MySpace• Twitter• Blogging• LinkedIn
• Foursquare• Yelp• Google Buzz• YouTube• Flickr• Tumblr
Massive – Interactive - Inexpensive
VkontakteSocial network service in Russia, Ukraine, Belarus, and Kazakhstan. Has features like YouTube, Pandora, and MySpace all rolled into one, with an interface highly reminiscent of Facebook
Orkut In Brazil and India, Google's Orkut ranks as the most visited social networking destination out-pacing Facebook
Social Media is Global
Happy FarmChina and Taiwan's Farmville, 23 million daily active users
QQPopular free IM program in Mainland China, number of simultaneous online QQ accounts exceeds 100 million
Social Media in China
Randall Munroe of the webcomic XKCD 2007 version
http://xkcd.com/256 2010 version
http://xkcd.com/802 http://xkcd.com/802_large
Map of Online Communities
Who is reaching out to market to kids and teens?
hi5 delivers a fun, expressive, and interactive entertainment experience to millions of users around the world.
Available in over 50 languages, the site features localized games, virtual goods
Uses hi5 Coins, a global virtual currency supporting over 60 payment methods and 30 currencies worldwide.
http://www.hi5networks.com/
hi5: 9th Largest Social Media Site
SocioPath Launch Wraps Up at GDC Online 2010 (Oct 12, 2010)
Presentation to social media game developers and publishers
SocioPath is the "Anti-Social Networking Platform for Social Games"
See 'Secrets Revealed: Exploring the Next Generation Online Gaming Platform'
hi5's View of the Future
Nobody knows the youth market better Connects with millions of young consumers
online through highly trafficked websites and premium original web programming.
Broadcasts Gossip Girl, Vampire Diaries, Sisterhood of the Traveling Pants, and Private
In June 2010 Alloy Digital Network had 16.9 million unique visitors
http://www.alloydigital.com/ http://www.alloytv.com/index.vm
Alloy Digital TV
The world's largest online ad sales rep firm. We exclusively represent over 300 leading
web publishers and offer integrated media and promotional programs to Fortune 500 brand advertisers
GN Kids Representing many of industry’s well known, online brands for reaching boys and girls ages 3-14, incld Disney Channel, Nick.com, Cartoon Network and Yahoo! Kids
Gorilla Nation
Summer Recreation Drives Millions to Gaming and Teens Sites (July 28, 2010)
Social Networking Ranks as Fastest-Growing Mobile Content Category (June 2, 2010)
Internet Users Age 6-14 in Brazil Spend 60 Percent of their Online Time on Entertainment and Communication Sites (June 30, 2010)
92% of U.S. 2-year-olds have Online Record (Oct 2010)
News of this Expanding Reach
What are the risks that all social network users
face? (and there are
many)
Twitter Phishing Attack Spreading via Direct Message (Feb 20, 2010)
Facebook Accounts Hacked; 1.5 Million Login IDs For Sale? (April 23, 2010)
Google Asking Buzz Users to Confirm Contacts (April 6, 2010)
Foursquare's privacy loopholes (March 25, 2010)
Threats are real, not imagined
Koobface (Facebook anagram) is a worm targeting Windows users of social networking sites like Facebook, MySpace, and Twitter
Koobface attempts to gather sensitive information from the victims such as credit card numbers
Let’s watch ...
http://www.youtube.com/watch?v=q7xzsHLHSfc
Koobface
Twitter Spam
“Don't be surprised if a criminal compromises your or one of your colleague's personal social networking accounts to retrieve the E-mail addresses of some of your friends, and then uses that information to spoof an E-mail to you or your colleague at work. ”
Steven R. ChabinskyDeputy Assistant Director, Cyber DivisionFederal Bureau of Investigation in speech March 23, 2010
Spoofing
My pet peeve Do you post on Twitter or Facebook where
you are ... or plan to go Foursquare’s business model Facebook's "Places" Geo-tagging Service
raising serious privacy concerns; Could show strangers where you are ... and your Kids
Keep it quiet and post later or turn off services like Facebook Places
Where are you now?
What about the separation of
workplace and personal on-line
activities?
Password Security – don't share between work accounts and Social Media sites
Web Publishing – if you blog, have both a work blog and personal blog
Computer Use – do you keep the churches checkbook on your work machine, do you use a work email to send out mass mailings for "non-official" use
Relationships with vendors – don't use for personal gain
Topics for the Adults
Student-Teacher-Coaches Relations On-line◦ Should you "friend" students on Facebook◦ Use online classrooms on sites such as Blackboard
or forums within a school district’s website rather than public SM sites
◦ Follow policy from Administration or School Board◦ Create Friend Lists, then customize privacy levels
for different information and content you include on your Profile. See Back to School: Tips for Teachers on Facebook (Sept 2009)
Topics for the Adults
How can you help to protect children and young adults?
Free ebook for Online Teens (Sept 2010) Own Your Space - Keep Yourself and Your
Stuff Safe Online is written for computer and Internet savvy "tweens" and teens and their parents or educators
250 PAGES To download either the entire book or
individual chapters, go here:
http://goo.gl/hW5u
Teen-Children Resources
Teen-Children ResourcesChapter List for Own Your Space
Chapter 01 - Protect Your Turf Chapter 09 - Browsers Bite Back
Chapter 02 - Know Your Villains Chapter 10 - Private Blogs and Public Spaces
Chapter 03 - Nasty Ware Chapter 11 - Going Social
Chapter 04 - Hackers and Crackers Chapter 12 - Friends, Creeps, and Pirates
Chapter 05 - Taking SPAM Off the Menu
Chapter 13 - Any Port in a Storm
Chapter 06 - Cyberbullies Chapter 14 - Look Pa, No Strings
Chapter 07 - Phishing for Dollars Chapter 15 - Getting Help
Chapter 08 - Safe Cyber Shopping Chapter 16 - Tweaks
8 tips for Explaining to Your Children How To Protect Themselves on Internet (Aug 2010)"you can’t protect them against all Internet dangers, but you can certainly teach them how to protect themselves."
Beware These Social Networking Pitfalls For Kids (Sept 2010)"Quick: What's the legal age required for someone to create a Facebook account?"
Teen-Children Resources
8 tips for Explaining to Your Children How To Protect Themselves on Internet (Aug 2010)"you can’t protect them against all Internet dangers, but you can certainly teach them how to protect themselves."
Beware These Social Networking Pitfalls For Kids (Sept 2010)"Quick: What's the legal age required for someone to create a Facebook account?"
Teen-Children Resources
It's 13!
Facebook Safety Center Sophos's recommendations for Facebook set
tings Facebook Newbie | Good Practices
◦ Be careful of stuff sent to you, even by people you respect (their Facebook account may have been hacked)
◦ Limit or eliminate access to games and plugins◦ Think before you click
Batten down the hatches in FB
Phishing◦ Tried and True – but new for them
Used Console Sales◦ Selling banned consoles is a popular on EBay
'Free' Programs ◦ Asked to fill in a survey (handing over personal
information) in return for a non functional program.
Big name, Big target◦ When hot programs come out (Halo Reach)
scammers will be using it as bait
Gaming Scams for Kids
http://sunbeltblog.blogspot.com/2010/10/popular-gaming-scams-you-should-warn.html
"Stop Think Connect" - public education campaign
Campaign spearheaded by the National Cyber Security Alliance, the Anti-Phishing Working Group (APWG), countless government agencies (including the Department of Homeland Security), and companies such as Microsoft, Google, PayPal and Facebook.
Music video PSA (starring Jay Wise and local Massachusetts school kids)
Cyber Security Awareness Month
SANS Internet Storm Center is focusing on ways to Secure the Human
Children, schools, and young friends (Week 2)10 -Safe browsing for pre-teens11 -Safe browsing for teens12 -Social media usage13 -Online bullying14 -Securing a public computer15 -What teachers need to know about students16 -Securing a donated computer
Cyber Security Awareness Month
Girl Posts Birthday Invitation on Facebook, Gets 21000 RSVP’s (Sept 2010)
Like any other tech savvy 14-year-old girl, Rebecca J. decided that the best way to get the word out about her 15th birthday party was to put out an invite on Facebook
Except, Rebecca didn’t just send out the invitation to her friends, she accidentally sent it to the entire Facebook community
Within a short time, more than 21,000 people RSVP’d to the event
Stories...
New “OMG Guy” Clickjacking Attack Spreads on Facebook (Sept 2010)
Facebook scam involves a status update containing a link with the words: “OMG This GUY Went A Little To Far WITH His Revenge On His EX Girlfriend”
When you click the link, you are taken to a fake captcha mechanism that tricks you into “liking” the content and spreading it on your profile
Stories...
Sydney Dalton, Bieber Fever And The New Cyber Bullying (Aug 2010)
Teenage girl who had a crush on teen pop sensation Justin Bieber
Posted YouTube video she was "over" him Video went viral, Dalton became Public
Enemy #1 to the Bieber Army Criticism quickly turned to threats Long term, Dalton must deal with fact that
her name and reputation is attached to story
Stories...
Target to Sell Facebook Credits as Gift Cards in Stores (Sept 2010)
Facebook extends tentacles into the physical world
Facebook Credits gift cards are sold in Target stores in $15, $25, and $50 denominations
Cards allow purchase of virtual goods on Facebook, including popular games such as Farmville
Stories
The Internet is fun but also dangerous People don’t know what they do and can
easily be duped The more cool stuff, the more risks Updates should be applied religiously. Browsing to a site (ANY site) can infect your
computer
Source: Safe Computing Tips For All
The ABCs of online security
You need to review and look at your various social media account settings
Be aware that what you post is there for everyone to see◦ bad folks to gather and sell◦ Google to cache◦ Library of Congress to archive (April 28, 2010)
Adults need to help educate and raise awareness for our youth
If needed, just WALK AWAY from Social Media
Takeaways
Get this presentation online:◦ http://www.slideshare.net/vcv1/
Reputation Defender Blog◦ http://www.reputationdefender.com/blog/
Krebs on Security◦ http://krebsonsecurity.com/
Ag IT eNews◦ http://agsci.psu.edu/it/news/latest/RSS◦ or send a blank email to
One last thing...