TOPIC: THE IMPACT OF NEW MEDIA ON PUBLIC RELATIONS.

ASHIQ HASAN TAMIM - 1430120MD.SAMS-E-RABBY - 143012033ZAHID HASAN PURNA - 143012020

WHAT IS PUBLIC RELATION?

WHO IS A PR?

Public relations (PR) is the way organizations, companies and individuals communicate with the public and media.

A PR specialist communicates with the target audience directly or indirectly through media.

The aim is to create and maintain a positive image and create a strong relationship with the audience.

WHAT IS COMMUNICATION?

The imparting or exchanging of information or news.

It means of connection between people or places, in particular.

WHY COMMUNICATION IS IMPORTANT FOR PUBLIC

RELATIONS?

WHAT IS NEW MEDIA?

New Media’ is a term that describes the emergence of digital, computerized, interactive communication technologies.

i.e. Internet, Websites, Chat rooms, e-mail, Social media, etc.

New media is a broad term in media studies that emerged in the latter part of the 20th century

Generally, It describes content available on-demand through the Internet.

WHY NEW MEDIA IS IMPORTANT FOR PUBLIC RELATIONS?

THE IMPACT OF NEW MEDIA ON PUBLIC RELATIONS:

Positive

Negative

Impact

POSITIVE: IMPACT

In a recent study done by ING was reported that-

81% of PR professionals feel they can no longer do their job. 78% of them felt it was important to their daily work.

Easy interaction with people

Expedite circulation of information

More direct contact with people

Creating unique and engaging

content

Reaching broader audiences and

customer

Enable to reach people directly

Feedback possible

Source for breaking news & stories

Strengthen media relations

Save company’s money

Easy access, update, and shared

workload

Reduces brokers & middlemen

NEGATIVE: IMPACT

BBC hindi at Ulab in Bangladesh.

Controversial topic goes Viral.

BIBLIOGRAPHY:

HTTP://WWW.BUSINESS2COMMUNITY.COM/PUBLIC-RELATIONS/IMPACT-NEW-MEDIA-PR-01245327.HTTP://WWW.THEDRUM.COM/NEWS/2012/03/21/IMPACT-SOCIAL-MEDIA-PUBLIC-RELATIONS.

HTTP://WWW.INSTITUTEFORPR.ORG/EXAMINING-SOCIAL-EMERGING-MEDIA-USED-PUBLIC-RELATIONS/HTTP://WWW.WEBOPEDIA.COM/TERM/N/NEW_MEDIA.HTML

HTTP://WWW.IPR.ORG.UK/

THANK YOU