The Impact of Mobility on Credit Unions: What to Expect

Shahab Choudhry June 19, 2012

At Propelics we believe mobility will bring disruptive change to businesses. Propelics helps companies prepare for this

change.

We develop mobile strategies and

mobile apps for the enterprise.

Shahab Choudhry

Mobility Strategist Co-Founder - Propelics

http://www.linkedin.com/in/

shahabchoudhry

shahab.choudhry@propelics.com

@shahabchoudhry

Q: What are the emerging trends related to mobility?

4  

Methods of customer �interaction will change

Source:  Morgan  Stanley,  2011  

Source:  Flurry  Analy7cs,  2011  

43�Minutes

64�Minutes

66�Minutes

70�Minutes

81�Minutes 74�

Minutes

94�Minutes

72�Minutes

Increased expectations �for rich experience

70% of professionals claim that the

iPad has completely or

partially replaced their

laptop

8  

90%

of CIOs are expecting to deploy mobile applications within their company in the

next 12 months Source:  Kelton  Research,  2011    

Point of View – The Law of Three

10  

Member  Apps  for  Credit  Unions  

11  

Branded Apps are Growing

Apps are �starting to look

the same

Accounts Transactions

Transfers Locations

Calculators Payments Deposits

12  

97%

of organizations indicated �that either some or all of �

their employees had �employee-liable devices

Source:  AppCentral  Survey  2011  

Disruptive Change

Impact on Credit Unions?

•  Which areas of the business should be the focus? •  How can we leverage mobility as a differentiator? •  What is the business transformation opportunity with mobility? •  How can we leverage mobility to better interact with our

members? Employees? •  How do we simplify our processes for mobile use? •  What is our readiness – business and IT? •  What is the right security policy? Device, App, data? •  What type of devices should be supported? What about

BYOD? •  How do we integrate these devices with our corporate data

stores? …and many more

How to get ahead of the game

�

Chaos – Confusion – Order

7 Key Considerations

Accounts Transactions

Transfers Locations

Calculators Payments Deposits

1. Build or Buy a Member App

17  

“Table Stakes”

Brand Perception Beyond Gen X

Unbanked & Unbanked

Focus Groups and Market Research will not tell you

how to innovate

Users are very vocal

2. Think Beyond Member Apps

Member Employee 1 on 1

18  

3. An App is Not a Strategy

Not all App Ideas are Good Ideas

Avoid the Wild West of App Development

Scenario Identification

App Prioritization

Roadmap of Value

19  

4. Think Scenarios, Not Point Apps

Tell the story, answer questions, �build a relationship, close the transaction

Enterprise Systems Documents and Presentations

Video

Forms Signature

Account Opening

20  

21  

5. Simplifying the Enterprise

Dichotomy between the �Complex Enterprise and the �

Simple Elegance of Mobile Apps 22  

6. Begin Your MDM Roadmap

Policies

Metrics

Governance

Technology @propelics #iPadEnt

4. User Experience is Everything

Immersive Experience

Foster Interactions

UX ≠ UI

@propelics #iPadEnt

7. Focus on User Experience

Mobile Strategy for

Credit Unions

IT Governance and Policies

Services and integration Security and Risk Management

Device Management App Development methodology

Architecture

Technology Considerations

Enterprise Mobility

Strategy

Business Drivers

Customer Interaction strategies

Mobility Perspectives

Growth

Competitive differentiation

Brand Perception

Penetration

Customer Satisfaction Retention & Loyalty

Cross Industry Considerations

Regulatory Considerations

Thank you!

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