the impact of machine learning on digital commerce
TRANSCRIPT
Director of Engineering Allan MacGregor
! @allanmacgregor
" amacgregor
w i k i p e d i a . c o m“Machine learning is a type of artificial
intelligence (AI) that provides computers with the ability to learn without being
explicitly programmed.
What is Machine Learning?
w i k i p e d i a . c o m“Machine learning is a type of artificial
intelligence (AI) that provides computers with the ability to learn without being
explicitly programmed.
w i k i p e d i a . c o m“Machine learning is a type of artificial
intelligence (AI) that provides computers with the ability to learn without being
explicitly programmed.
MACHINE LEARNING
ARTICIFIAL INTELLIGENCEDEEP LEARNINGSMART COMMERCE
CONVERSATIONALPERSONALIZATION
BIG DATABOTS INTELLIGENT ASSISTANTSRNN NATURAL LANGUAGE PROCESSING
1974–1980
1987–1993
LIMITED COMPUTER POWERINTRACTABILITY COMBINATORIAL EXPLOSION
MORAVEC'S PARADOXEND OF FUNDING
REASONING
COLLAPSE OF THE LISP MARKETLACK OF TRUSTFALL OF THE EXPERT SYSTEMS
w i k i p e d i a . c o m“Machine learning is a type of artificial
intelligence (AI) that provides computers with the ability to learn without being
explicitly programmed.
2015 - US$ 126 Bn
AI MARKET VALUE
TO
2024 - US$ 3.1 Trillion
Source: Artificial Intelligence Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024
w i k i p e d i a . c o m“Machine learning is a type of artificial
intelligence (AI) that provides computers with the ability to learn without being
explicitly programmed.
Why Machine Learning?
COGNITIVE SECURITY
FRAUD DETECTIONINTELLIGENT SEARCH
SMART COMMERCE
COGNITIVE COMMERCEPERSONALIZATION
SEGMENTATION
CONVERSATIONAL AGENTSNATURAL SEARCH PRICING INTELLIGENCE
TRACK
w i k i p e d i a . c o m“Machine learning is a type of artificial
intelligence (AI) that provides computers with the ability to learn without being
explicitly programmed.
Machine Learning Digital Commerce+
w i k i p e d i a . c o m“Machine learning is a type of artificial
intelligence (AI) that provides computers with the ability to learn without being
explicitly programmed.
Product RecommendationsUPSELL, CROSSELL & RELATED PRODUCTS
[Product Recommendations]
w i k i p e d i a . c o m“Machine learning is a type of artificial
intelligence (AI) that provides computers with the ability to learn without being
explicitly programmed.+
• Machine learning templates • Deploy ML engines as service • Easy to use without requiring tons of
background knowledge • Open Source
w i k i p e d i a . c o m“Machine learning is a type of artificial
intelligence (AI) that provides computers with the ability to learn without being
explicitly programmed.
SEARCHSOLR, ELASTICH SEARCH AND WHAT’S NEXT
30% of customers that visit a store will use
the search
SEARCH
50% higher conversion rate for search
compared to the rest of the site
w i k i p e d i a . c o m“Machine learning is a type of artificial
intelligence (AI) that provides computers with the ability to learn without being
explicitly programmed.+
SEARCH
Challenge: Search Accuracy
SEARCH
Whipper Snipper
SEARCH
•Whipper Snipper •Weed Trimmer •Weed Eater •Weed Wacker •Grass Trimmer
SEARCH
SEARCH + NLP
SEARCH
Making Search Understand Human
SEARCH
KLEVU Features:
SEARCH
• Self-learning • Query Filtering • Inflection understanding
SEARCH
What Machine Learning Wants
Machine Learning / AI Will NOT:
•Take over the human race•Kill all humans
COGNITIVE SECURITY
FRAUD DETECTION
PRICE INTELLIGENCE
ANTICIPATORY SHIPPING
CONTENT PERSONALIZATION
FRAUD DETECTION
ANTICIPATORY SHIPPING
PRICE INTELLIGENCE
COGNITIVE SECURITY
COGNITIVE SECURITY+DEMAC MEDIA
750 Million logs per month
40+ Servers across North America
COGNITIVE SECURITY
CONTENT PERSONALIZATION
PERSONALIZATON
PERSONALIZATON
THE PRODUCT CATALOG
SHOWING THE SAME INFORMATION TO EVERYONE IS A
MISSED OPPORTUNITY
PERSONALIZATON
PERSONALIZATON
CONVERSATION COMMERCE
TO
?????????
PERSONALIZATON
ONLINE APPAREL
30% average return rate
3% average conversion rate
PERSONALIZATON
PERSONALIZATON
SMARTER DIGITAL COMMERCE
PERSONALIZATON
SMARTER TOOLS FOR MERCHANTS
NEXT
NEXT STEPS
NEXT
Questions
QUESTIONS ?