The impact of globalisation has on cultural diversity!

EQ3

What you need to know.1. That there are different views about the impact

globalisation has had on cultural diversity.

2. The role that the global media plays in promoting culture. With as focus on the American media.

3. Examples of localised cultures that have emerged in our modern ‘globalised’ world.

4. About the different views that exist regarding the impact of consumerism. China is a good starting point.

Views

Positive• Some say globalisation

has opened the worlds eyes to particular places resulting in increased awareness of issues.

• Development has increased in many places as a result of increased trade opportunities.

Negative• Globalisation has

eroded national identity.

• Some cultures dominate over all others.

• Increased awareness has resulted in the erosion of more homogenous cultures.

Hyperglobaliisers• The relevance of

individual nations will become less relevant as the world becomes more integrated.

• This idea is based around TNC’s becoming the biggest global influence and not nations.

• The rise of global consumer culture supports this.

Transformationalists• Globalisation forces

countries to change and adapt at an uncomfortable a pace.

• The continuing growth and development of the EU to compete at a world level. Think about how and why the EU has had to hand out bailouts to countries struggling after the credit crunch.

Sceptics• Globalisation isn’t

anything new. It’s just the old powerful economic nations remaining powerful.

• Examine world trade as 85% of it still occurs between developed nations.

Task 1 (guide time 2 hrs)• Make notes on the 3 views about globalisation

shown previously.

• Apply a case study to each of the views to help support it. Try to use studies we've already covered (recently or in the past). Explain how the case study supports it.

• The text books have a fairly good bit on this section! Read my boys, read!

Media• Global media corporations occupy a uniquely

powerful position • They can spread their message globally,

instantly, to millions of people.• Only in the last 60 years have the technologies

shown (right) become commonplace. • There are concerns that the global media is

dominated by ‘western’ companies:

Task 2 (guide time 2.5hrs)• You need to carry out some research into 2

global media companies. You should produce an A4 page on each outlining the following things.

• How the company has changed, evolved and expanded over time.

• Examples of how the company has glocalised its products.

• Information about the image it spreads globally.• Information about some of the criticism it has

received regarding its global activities.

• This could be presented as an annotated time line. The text books are a good place to start!

• Globalisation has allowed certain cultures to shine on a global level.

• Bollywood is a great example of this. • Indian folk tales, traditional dresses, celebrations,

dancing, language and much more has been merged to create a what we know as Bollywood.

• Another good example is how music from certain countries has travelled and sold all around the world. Thanks to global record companies (TNC’s) and communication tech.• You have to look back to the 1950’s and to bands

like the Beatles and to artists like Elvis Presley etc. who through clever management and PR sold themselves and the products across the world. In doing so they shared the English language and through their lyrics (well some) English and American traditions, love stories and ultimately culture. Non English speakers began to sing these songs in English!

Localised Culture

Task 3 (3hrs paired work)• Spend some time researching and reading about

Bollywood. When did it start? what does it do? Where is it? How has it changed over time? Where are the films popular and why? Create an information sheet.

• Next a little presentation activity. Create a presentation on the topic chosen for you below. 5 minutes in length with supporting notes.• Gboy & Tommy– Music• Clarkey and Leci - Fashion• Ammereliot – SMS Speak, Blogs & Instagram etc

• You must present a brief history to the topic, how why and when it infected other cultures and importantly how it influences cultures today. Try to present specific examples – if you get stuck come see me as my brain is simply full of examples.

Traditional Icelandic farmers hats as knitted for many hundreds of years by farmers wives in Iceland. Ideal for horse back trekking across cold lands (Icelandic farming culture). The style has now been exported and is used across the world!

Globalised consumerist societies• This will be added when I

have spent adequate time considering it.

• I am currently feeding my Alpaca.

Alpacas are popular as pets on small holdings, as pack animals or even as large commercial herds for cria and fibre production. Alpacas are commonly praised for their kind nature and padded feet that do little damage to pasture.

Summary task• Using examples / case studies / knowledge you have

already researched write a report based on the following statement.

• Views on the impact of globalisation on cultural homogeneity vary. Discuss

• Remember a report presents fact and not opinion. • You need to present arguments for and against the impacts of

globalisation and must back up points using case studies.• Sections linked to the 3 different views on globalisation???• Your introduction should define globalisation, homogeniality and

culture. And should give me an idea about the content of the rest of your report.

• You may bring your own ideas into the conclusion.