International TourismBy: Fariba Mianji

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Understanding Culture Role of Culture in Tourism Industry Enhancing & Preserving Heritage (Image) Retaining Population Physical and Economic Regeneration Strengthening and/or Diversifying Tourism Developing Cultural Understanding Commodification Standardization Loss of Authenticity and Cultural Crash Conclusion

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CULTURE is the collective programming of the mind which distinguishes an individual or group from those another.

Dr. Nimit Chowdharv

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GLASGOW 1980S GLASGOW 2014

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This indicates a strong positive relationship between tourism, culture and placeimage.

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Lijiang, China (1998-2012)

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Michoacán, Mexico: Diversifying into intangible culture Museum

Cathedral (Adopt a work of art)

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Key benefits commonly derived from the public-private partnership are:• Reduced antagonism between the public and private sectors.• More effective use of resources (money and time).• Prevention of duplication.• Combined areas of expertise• Increase in funding potential• Creation of a “win-win” situation

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Terengganu Homestay Program: Home stay accommodation increase the

visitors’ awareness of sustainability. Increases income for local people in creating

business opportunities. It also increases revenue for local

government. It encourages the tourists to deliver

culturally acceptable behaviour towards locality.

Reduce the environmental pollution in compare with big hotels.

Employment opportunities and economic advancement for the local people.

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• Basically it is packaging culture for sale

• Sacred sites and objects may not be respected when they are perceived as goods to trade. 

Tourists often look for recognizable facilities in an unfamiliar environment, like well-known fast-food restaurants and hotel chains.

Standardization

Reconstructed Ethnicity

Performing real life due to tourists tastes . Cultural clashes can take place as a result of

differences in cultures between host and guest. Economic Inequality. Irritation due to tourist behaviour. Job level friction.

Culture and tourism are drivers of regional attractiveness and competitiveness through:The permanence of cultural activities.The degree of participation by local people in addition to tourists.The territory’s capacity to produce all the goods and services demanded on this occasionInterdependence of these activities

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There is strong relationship between culture and benefit in tourism industry.

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Cultural tourism is a double-edged sword.There are challenges and benefits.Ensuring sustainability and strict policy on monitoring tourist behaviour and heritage are very important

Cultural tourism is a double-edged sword.There are challenges and benefits.Ensuring sustainability and strict policy on monitoring tourist behaviour and heritage are very important