the image of nursing ppt

8/8/2019 The Image of Nursing Ppt

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The Image of

Nursing



What is the Image of What is the Image of

NursingNursing



Where is the nurse??Where is the nurse??

³on T.V. that is´³on T.V. that is´

� The image of the nurseis not stronglyrepresented in themedia

� Name a show that hasa doctor as a maincharacter«.. Nowname a nurse???

� In the media today thenurse is portrayedmainly as one of the 3S·s.



The Sinner, Saint or theThe Sinner, Saint or the

SexySexy� Nurse Jackie ²sinner

� HawthoRNe ²the saint

In the media today the nurse is portrayed mainly as one of the 3 S·s.



The Sinner, Saint or theThe Sinner, Saint or the

SexySexyHow did the image of nursing go from , nighting gal the nun to the sex pot

Halloween costume



Is This aIs This a Professional

Image?



� To counteract intentional andnon-intentional misrepresentationof nurses and what they do, theCenter of Nursing Advocacy wasdeveloped

� An example of the Center's work was a persuasion of Sketchers tohalt the massive global ad

campaign featuring ChristinaAguilera as a dominatrix nurse.Through their global campaign,the Center raised publicawareness of inaccurate massmedia images of nursing,especially the damaging"naughty nurse" stereotype, and

the effect that such images haveon understanding the vital work of the nursing profession. After 3000 letters received over a two-week period from nurses, nursingstudents and supporters,Skechers decided to pull the adin August 2004.



� Protect the name of´Nurseµ

� Expect to be

addressed in aprofessional manner asyou would addressother professionals

the image of nursing ppt

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