the ideas exchange: ge health of nations

GE Health of Nations Case study

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GE Health of Nations

Case study

GE Health of Nations

Case study

GE Health of Nations

Case study

A U N I Q U E O N L I N E T O O L T H A T A L L O W S U S E R S T O E X P L O R E H E A L T H C H A L L E N G E S A R O U N D T H E W O R L D .

GE Health of Nations

Case study

GE Health of Nations

Case study

Page 7: The Ideas Exchange: GE Health of Nations

Page 8: The Ideas Exchange: GE Health of Nations

Source: THE ECONOMIST GROUP EFFECTIVENESS STUDY, Leading Edge, Economist Reader panel. Base n = 775

GE ADVERTISEMENT

EIU ADVERTISING SUMMARY

OUR RESULTS SHOWED THAT ADVERTISING WITH A GREATER EDITORIAL CONTENT WAS MORE EFFECTIVE AT CHANGING BRAND PERCEPTIONS THAN TRADITIONAL MESSAGING.

THE RESULTS:

Page 9: The Ideas Exchange: GE Health of Nations

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