None of today’s companies no matter how large or global, is able to introduce significant innovations in a dynamic or breakthrough way – on its own. External cooperation with consumers and clients, suppliers and business partners or internal in a whole company is a priority today.

A.G. Lafley, CEO Procter & Gamble

IDENTIFYPROBLEMS & DESIGN CHALLENGE- social media dialogue with citizens- interviews with experts - consultation with city Council dept.

SUBMIT IDEAS& VOTE-online and offline-co-creation

SELECT IDEAS-expert jury-reward authors-feeback-identify talented citizens to work with the Council

IMPLEMENTSOLUTIONS-50 ideas for implementation-feedback

QUALITATIVEDATA ANALYSIS-data categorisation based on own method

REPORT WITH RECOMMENDATIONS-analysis of current status and future vision of the city’s brand-comparison with expert reports

Repeated 10 times with 46 questions12 ambassadors50 experts50 jurors62 institutions & partners

Engagement

Over 60city events Workshops Radio

interviews

Idea postcards for seniors

WorkshopsIdea boardsIdea

boxes

MailingsFacebook, Twitter, Insta

Articles in press

Films with expert interviews

Promo spots in city transport

ambassadors