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The idea or the faculty of imagination serves as both rudder and bridle to the senses, inasmuch as the thing imagined moves the sense. Leonardo Da Vinci

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Page 1: The idea or the faculty of imagination serves as both ... · The idea or the faculty of imagination serves as both rudder and ... in the moment in which it’s been spoken. It emanates

The idea or the faculty of imagination serves as both rudder and bridle to the senses, inasmuch as the thing imagined moves the sense.

Leonardo Da Vinci

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THE PHASES OF A SUCCESS

Every act of communication is an event, even the simple word, “yes”.But even this simple yes doesn’t stop its action in the moment in which it’s been spoken. It emanates its effect over time, it becomes an extensive event. And it is accomplished with success. This is our philosophy, which transforms the event into a unique, winning experience, because it is optimized over time, space and investment. The strength of a synergetic action and the vastness of horizons that only a group of professionals can guarantee for every successful event.

EXTENSIVEEVENT

THE CREATION OF AN

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THE PHASES OF A SUCCESS

THE BRIEFINGLeonardo Network creates an operative plan, inspired by the Client’s philosophy, in 15 days. Once the communication of the project, the areas of intervention, the instruments to use have been defined, it offers over time a development strategy, in order to create an extensive event.

THE EVENTUnique, spectacular, memorable, successful. Set, lighting, sound and video are skilfully used to enhance their characteristics. The possibility of direct interaction for opinion polls is one of the many technological opportunities made available.

THE LOCATIONS The network has chosen over the years more than 1,500 locations in Italy and the rest of the world, able to meet the widest variety of needs. From business lunches to meetings, conventions and week-long stays. Hostess assistance, catering, interpreters, management of relationships with hotels or restaurants: for every aspect of the event, everything is cared for up to the last detail, for turnkey service.

TRAVELS In the Leonardo Network philosophy, even travels are experiences for motivating, bringing enthusiasm, becoming important memories. They are the transferring into emotion of the company objectives, starting from the individuation of the place itself. It involves personalized service, attentive to all the organizational aspects, with constant monitoring of the satisfaction levels, so that each trip becomes a unique event itself.

FLEXIBILITYLeonardo Network operates in small and large dimensions with the same professionalism, in real time. The group has organized specific events for 5 top level managers and organized travel for 1,200 clients to the Red Sea, with the management of an entire tourist village.

SURROUNDING THE EVENTThe network enters into action. Thanks to the synergy of the partners: a specific Public Relations Agency, a Digital Marketing Agency and a Communications and Advertising Agency, Leonardo Network ensures dissemination of the event before, during and after. Guaranteeing full success and its extension over time through virtual life.

EXPERTISE There are hundreds of events realized by Leonardo Network over the course of the years, for Clients in every market sector, with particular impact on those of a scientific or institutional character, but not neglecting those of a more ludic-recreational character. The partners of Leonardo Network are registered in the major National and International Associations of the sector, and they are part of specific international networks for the single activities (events, technological services, public relations and so on…).

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An event, any event, needs certification that can come only from a precise, profound and intelligent communication strategy, able to grasp the needs of the Client and to make them become reality using the best that the market offers. To make them become reality and therefore render the event truly an extended one. Roberto Colonnello, forty years of experience in major international firms, is the guarantee, certifying your success.

ROBERTO

COLONNELLO

STRATEGY

COMPANY

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All the creative staff of the Leonardo Group would be nothing without adequate connections that channel these energies towards the extended event, in the respect of the needs of the Client and of the internal organization of the Network. There has to be a person with business experience, with enormous organizational capabilities. There has to be a woman. Raffaella Ricci, twenty years in Assolombarda responds: “here I am”.

RAFFAELLA

RICCI

GOVERNANCE

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The vision becomes reality. From a proposition a concrete project is born, rooted in the territory, optimized in all of its components, with the intimate consistency necessary to make it credible and with the right creativity to make it memorable and unique. Barbara Colonnello, who has been managing events for over fifteen years, likes challenges. And she is ready to transform your dreams into unforgettable reality.

BARBARA

COLONNELLO

MARKETING

EVENTS

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The secret of building one’s own image in the media is the capacity to be the first to transform company events into news. The added value, being able to work with a team that deeply understands the opinion makers, journalists and bloggers. Whatever is your sphere of activity, Giorgio D’Amore and his team knows how to help you manage your relations with every type of mass media.

GIORGIO

D’AMORE

PR &COMPANYREPUTATION

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Marco Canella began working on the web when in Italy the word “Internet” was still not being written. Over the years he has created around 800 communication projects, exalting the value of Internet as an ecosystem.Today he says that the future is to work in an “environment” where the maintenance of the communication promise is law.

Marco

Cesare

Canella

WEB& NEW MEDIA

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Light, sound, color, space and time: none of these elements can be left out if one wants to exalt the performance of the event. And technology in the past twenty years has been able to transform the event into a show, creating infinite possibilities to astonish and enchant the public. All of these moments are entrusted to the hands of Alan Pini, secure hands that develop the right tonalities, the right sounds and the right harmonies. From the start.

ALAN

PINI

AUDIO&VIDEO

TECHNOLOGY

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Handling creativity means attempting to put bridles on a wild horse. Only when the form and the content reach the right cohesion, is style born. And it is style that makes an event an extensive one. Luca Colombo presides over a staff of young, strongly creative minds, and he bridles them so that your event speaks of your style.

LUCA

COLOMBO

ADVERTISINGCREATIVITYCOMMUNICATION

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•7millioninturnover•OfficesinMilan,Rome, Genoa, Shanghai•70employees•7managers

The first network of Communication businesses in Italy that makes every event an extended and global experience. ADVERTISING

CREATIVITYCOMMUNICATION

•D.A.G.Communication•DIGITALMOVER•PRIMOPIANO•PROMOEST•TEKNOCONGRESS

Comprising Leonardo

Among our clients

BANKSAMERICAN EXPRESS BANKBANCA DI ROMABANCA POPOLARE DI MILANOBANCA POPOLARE DI VERONABANQUE PARIBASCREDIT SUISSEDEUTSCHE BANKCREDIT AGRICOLETHE WORLD BANK INSTITUTEZURICH INTERNATIONAL

HEALTH & CAREABBOTTBASFBAYERBENCKISERDOMPE’ELI LILLYGENZYMEMENARINIMERCKNOVARTISPIERRE FABRERECORDATISANOFI AVENTISTAKEDA

ICT/INTERNETACCENTURECEFRIELJOBRAPIDOSIEMENSTAGETIKWI-FI COMPANY

INDUSTRYBELLINZONIFINCANTIERIMAXMEYERPPG SELEX

INSTITUTIONSCAMERA DI COMMERCIO DI MILANOCAMERA DI COMMERCIO DI TREVISOCONFINDUSTRIAISTITUTO PER IL COMMERCIO ESTEROMINISTERO DELL’AMBIENTEMINISTERO DELLE INFRASTRUTTUREPROVINCIA DI BRESCIAPROVINCIA DI COMOPROVINCIA DI MILANOREGIONE LOMBARDIAUNINDUSTRIA TREVISO

MASS MARKETARISTON GROUPAUCHAN GROUPAVENANCEBRONDIDOROHBC MARGARITELLIZWILLING

UNIVERSITIESASSOMERCATI CONSORZIOCNRFONDAZIONE LEGA AMBIENTEFONDAZIONE LUIGI CLERICIFONDAZIONE STELLINEISTITUTO DI MEDICINA SOCIALEICEISTITUTO MARIO NEGRIUNIVERSITA’ LUIGI BOCCONIUNIVERSITA’ MILANO BICOCCAUNIVERSITA’ NORMALE DI PISA UNIVERSITA’ DI PADOVAUNIVERSITA’ DI PAVIAUNIVERSITA’ STATALE DI MILANO

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CONTACTSRaffaella Ricci c/o PromoestPiazza Piemonte 220145 Milano - ItalyPhone 0039-02-43912468e-mail [email protected]

Every instrument requires to be made by

experience. Every instrument must be used

with the experience it was born.

Leonardo Da Vinci

ANSALDO TOSHIBA FUSIONE 2011, Palazzo Clerici

BEIERSDORF CONVENTION-CENA 2010, Castello Sforzesco

INTEL LANCIO PRODOTTO 2011, Kilometro Rosso

LOUIS VUITTON CENA DI NATALE 2010, Castello Sforzesco

MSA 2009, Palazzo Albergati Bologna